Marketing Plan

In: Business and Management

Submitted By dardman
Words 1579
Pages 7
Apple’s iPad Nano is a product that consumers want to have. The iPad Nano will provide a tablet, which is easy to use, a smaller size and will allow greater convenience than the previous versions. The iPad Nano’s life cycle and factors are important to the iPad Nano. The positioning and differentiation strategies are tailored to the iPad Nano. Apple is known for its successful marketing campaigns. The iPad Nano’s pricing strategy will be competitive for luxury tablets.
Attributes of iPad Nano
Apple’s iPad Nano will not be the first tablet computer to reach the market, as Google, Amazon, and other companies have already entered. Building from the success of the iPad, Apple has sights on the iPad Nano exceeding expectations and generating a new revenue stream. Apple will make the iPad Nano available online, in Apple stores, and sold through partners such as Best Buy. The iPad Nano will offer most of the same features as the iPad, but at a cost-efficient price and at a time when saving money is important.
The iPad Nano is a revolutionary device with its capabilities despite its small stature. The durable iPad Nano will be around six to seven inches and weigh less than one pound. The ultra-thin iPad Nano features a vivid 1024 by 768 resolution, LED touchscreen, and a long-lasting battery life that can fit perfectly in a pocket or handbag. Consumers will pick between two model types; Wi-Fi or Wi-Fi + Cellular. Consumers will also have options when selecting the storage capacity with 16GB, 32GB, and 64GB units for sale. The iPad Nano consumers can choose from an array of vibrant colors. One unique new feature for tablet computer used on the iPad Nano is the assistance of a stylist to navigate the touchscreen.
The iPad Nano capabilities and sleek design will make it appealing to any type of user. The products most intriguing attribute is in that it is…...