Free Essay

Marketing Plan

In: Business and Management

Submitted By icinvestments
Words 1986
Pages 8
Company G
3-Year Marketing Plan
Assessment Code: Mkt1

Table of Contents

Introduction Error! Bookmark not defined.
Mission Statement Error! Bookmark not defined.
Market Objectives Error! Bookmark not defined.
Target Market Error! Bookmark not defined.
Product Objective Error! Bookmark not defined.
Price Objective Error! Bookmark not defined.
Place Objective Error! Bookmark not defined.
Promotion Objective Error! Bookmark not defined.
Competitive Situation Analysis Error! Bookmark not defined.
Consumer Product Classification Error! Bookmark not defined.
Analysis of Competition using Porter’s 5 Forces Model Error! Bookmark not defined.
SWOT Analysis Error! Bookmark not defined.
Strengths Error! Bookmark not defined.
Weaknesses Error! Bookmark not defined.
Opportunities Error! Bookmark not defined.
Threats Error! Bookmark not defined.
Marketing Strategies Error! Bookmark not defined.
Product Strategies Error! Bookmark not defined.
Price Strategies Error! Bookmark not defined.
Place Strategies Error! Bookmark not defined.
Promotion Strategies Error! Bookmark not defined.
Tactics and Action Plan Error! Bookmark not defined.
Product Action Plan 7
Price Action Plan 7
Place Action Plan 7
Promotion Action Plan 7
Monitoring Procedures Error! Bookmark not defined.

Mission Statement:
Our mission is to provide top quality appliances that will become the global brand of choice. Company G was established by top designers and engineers who are continuously innovating new appliances to keep up with our evolving market.

Market Objectives:
Target Market:
We want to provide an oven that heats food just as fast as a microwave but provides tastier and healthier foods for our everyday families. We want to focus on working class families with children that want to provide healthier meals. Our convection oven will be a convenient way of cooking for busy families while improving the overall health of the family. We want to target men and women between the ages of 21 and 55. We want to concentrate on families that have children under the age of 18 and whose income is $25,000/yr or more. We will focus on people with homes that are into buying products to improve their health and well being.
Product Objective:
We want to create an oven that does not use as much electricity and cooks foods faster than conventional oven and almost as fast as a microwave.
Price Objective:
Our goal is to provide a lower costing heating oven than a microwave that has higher quality and benefits than any other product of its kind. We want inform our targeted audience about the benefits of our product and increase sales by 10% in one year.
Place Objective:
Distribution of the convection oven would be done through retail stores. We would distribute to different stores and provide seminars to show customers how to use the product and to make them knowledgeable of the benefits of the product.
Promotion Objective:

Promotion would be done by commercial advertising, having special events (like seminars) and possibly giving discounts to customers that bring in there microwaves in exchange for the convection oven.

Competitive Situation Analysis
Consumer Product Classification
The product that we want to produce is a convection oven. This product will be classified as a shopping product. It is a shopping product because consumers will have shop at specific stores in order to buy the product and it will be more expensive than basic services and products. Most consumers will be looking for reasonable pricing and good quality to determine their buy along with company reputation.
Analysis of Competition using Porter’s 5 Forces
Competitive Rivalry
There are many companies in this industry including top brands like general electric, kitchenAid, and Jenair. One of the things that we will have an advantage on is that will sell ovens that are counter top. This will make our product more convenient and least expensive than our competitors. Right now, our economy is going through a recession and people are concerned with going green. Our plan is to produce a low costing, ego friendly, counter top oven that allows our customers to keep up with the rapidly changing environment.
Threat from New Entrants
The main concern entering this product into the market is that are competition are well known and have establish credibility with consumers. Company G would be new to this market and could be drowned out by its competitors.
Another factor to consider is our access to specialized assets. We would need to invest in highly specialized materials that are only used to produce this product. As a new entrant into the market this would be a high risk because if production failed we would be stuck with unused materials that could not be converted to another product.
Threat from Buyers
Consumers could demand what they expect to pay for the ovens therefore refusing to purchase our product and purchases our rivals product instead.
Consumers may feel that there is little difference between substitute goods like traditional ovens, microwaves, and toaster ovens.

Threats from Suppliers
In the appliance industry we have a lot of large competitors like general electric that have put pressure on the distribution channels used to sell appliances. The large competitors have also started to use top retailers like best buy and home depot. This would force smaller businesses selling appliances to go out of business because the larger retailers will have advantage of selling many different products in one place.
Threat of Substitutes There are a few substitute goods that could threaten Company G in the market one being the microwave oven. The microwave is readily available and already in majority of family homes. It is cheap compared to the convection oven and more convenient than the traditional oven.
Consumers can decide to just use what they have at because of hard times and save their money for necessities. Our economy is in a recession and many families are feeling the need to cut back and only buy what is needed.
SWOT Analysis
Strengths
The oven will be easy to use and clean. Many other convection ovens have been known to be complicated to use and hard to clean. This is a core competency for Company G. Our oven will be of high quality not requiring service or high maintenance like some of our competitors. This is a core competency for Company G. Our product eliminates the need for a microwave or toaster because everything and be done with the convection oven. This is a core competency for Company G.

Weaknesses Our product could look the same as our competitors. People may not want to buy our product because it looks the same as others. We may not have enough marketing expertise or resources to get the attention of potential customers over our competitors. This could cause us to fail in the market. The location of our business could play major role in our success. We want our customers to be able to find us when they need us. Inconvenience could lead potential customers elsewhere.
Opportunities
We have an advantage to develop marketing via the internet. We could inform potential customers of benefits Will have the opportunity to provide hands on experience for potential consumers by putting on seminars and giving demonstrations at local retail locations. This would help involve customers and help them understand the benefits of purchasing our product over our competitors.

We will have the opportunity to build strong relations with our customers locally oppose to larger companies. A strong reputation will build clientele and make our product a success.
Threats
Our competitors could start price wars and try to out price us. They could see our strategy of offering our product at a lower price than theirs and they decide to lower their prices lower than ours. Consumers are buying only what they need and must have in our current economic crisis. This could be detrimental if the need to buy is not there. Our product would not sell and would be substituted with something that they are already using. If another competitor comes up with new ideas with a similar or advanced product it would cause us to lose the upper hand in the market and possibly cause our product to fail.
Marketing Strategies
Product Strategies Develop the oven from materials that are eco-friendly and that will make the convection oven more efficient and reliable. Creating our product so that it takes up less space and is more convenient to use. It will need to small enough to place on the kitchen counter. Our product will be self cleaning and will have easy to remove rack and doors to make it simple to adjust for cooking.
Price Strategies We will raw material that are eco-friendly and will benefit us because they are least expensive. We will offer discounts to customers that will trade in traditional ovens and microwaves for our eco friendly convection oven. Will use competitors pricing range to determine our own prices to make sure we are offering the better deal.
Place Strategies Most competitors sale their products in places like sears and other major retail stores but Company G will sale their product in grocery stores. This will target families to pay attention to how they are cooking nutritious meals for their families. Products will be readily available to purchase via the internet. A customer will be able to view and purchase our product with a simple click. We will use local companies such as Sam’s Club and Costco to have products available for distribution to consumers.
Promotional Strategies Offering seminars to customers to allow them to have hands on experience on how to use the product and being able to taste sample foods that are made by the product. Discounts will be available to customers who decide to trade in old microwaves and traditional ovens. We will send out brochures on the facts and benefits of trading in old ovens and using our new and improved convection oven.
Tactics and Action Plan
Product Action Plan
Tactic|Due Date|Responsible Party|
Finding eco friendly raw materials|Year 1, 1st Quarter|Product Manager|
Making product into smaller units|Year 1, 1st Quarter |Production Line Supervisor|
Implementing special features|Year 1, 1st Quarter|Quality Assurance Manager|

Price Action Plan
Tactic|Due Date|Responsible Party|
Find manufacturer with best raw materials|Year 1, 1st quarter|Product Manager|
Find what discount level will help us to achieve target sales|Year 1, 4th Quarter|Budget Analysis|
Research market to maximize profits|Year 1, 3rd Quarter|Research Team| Place Action Plan
Tactic|Due Date|Responsible Party|
Contact local grocery Stores and set up contracts for sales|Year 1, 1st Quarter|Sales Manager|
Create website for ordering our product online|Year 2, 1st Quarter|IT Specialist|
Set contact with Costco and Sam’s Club|Year 1, 1st Quarter|Sales Manager|

Promotion Action Plan
Tactic|Due Date|Responsible Party|
Set seminars at local meeting places|Year 1, 1st, 2nd, and 3rd Quarter|Promotions Manager|
Set up special discounts for customers who attend seminars|Year 1, 1st, 2nd, and 3rd Quarter|Promotions Manager|
Send out invitations and brochures|Year 1, 1st, 2nd, and 3rd Quarter|Promotions Manager|

Monitoring Procedures
The production and sales of this product will be monitored on a regular basis. Every month, each of the managers will report in on progress in a joint meeting making sure that all areas are working together to produce set goals. The meeting will be with all managers conducted by the Vice President to make sure goals are being met. Managers will be responsible to keep in contact with purchasers to conduct a survey to find out how the customer likes the product and if there are concerns about the product and service they received. We will also ask customers what brought them to buy the product to find out what our most effective advertising strategies.

Monitoring Activity|Due Date/Frequency|Responsible Party|
Production|Every 1st day of the month|Product Manger|
Pricing and Place|Every 1st day of the month|Marketing Research Manager|
Promotion|Every 1st day of the month|Advertising Manager|

Similar Documents

Free Essay

Marketing Plan

...Marketing Plan MEMBERSHIP DRIVEN A WINNER’S ATTITUDUE! Date: October 17, 2012 1.0 Executive Summary New York Sport Club is own and operated by Town Sports International (TSI) health club company, and is the largest in the Northeastern United States. Since 1974, the company has grown to include over 150 health and fitness facilities in four major metropolitan areas - New York, Boston, Washington, D.C. and Philadelphia with nearly half a million members. There are also three locations in Switzerland, Basel, and Zurich. All sport clubs have a multitude of options for everyone, and a wide range of group exercises and fitness programs. Select facilities also offer racquet sports, pools, basketball courts and other recreational activities. The company’s successful growth over the years is a result of many things, including its innovative fitness programs, well-trained staff, dedication to quality and service and continual facility improvement. But foremost, the New York Sports Club success has been earned by placing members satisfaction above all else. So when you have satisfied members, they get results from their fitness program, which becomes a win-win situation for all participants. 2.0 Situation Analysis Membership Driven, which consists of four project management consultants, were hired by New York Sports Club (NYSC) located in New York City on 23rd Street and Park Avenue in the Gramercy area to increase their club membership. The main......

Words: 1642 - Pages: 7

Free Essay

The Marketing Plan Handbook

...The Marketing Plan Handbook Written by Alexander Chernev In The Marketing Plan Handbook, Chernev explains the pieces of a marketing plan , breaking down the need, standard issues, and concerns with many of the plans that companies possess. He also gives a better understanding as the difference between a marketing plan and the strategic plan that many confuse are the same. Many issues fall into play when a company writes the document only by the standard requirements that are given, as an example the 50 page requirement. The main points of the book are focused that the simpler the plan, the better. The outline proposes emphasis on the marketing plan to be written simple and basic and focused on value-management. The finances, operations, technology, and organization should be focused. The plan is broken down into eight simple parts: executive summary, situation analysis, goal, strategy, tactics, implementation, control, and exhibits. He creates and easy to follow guide in which all marketing plans should possess with the need to know information, excluding the fillers. The book suggests there are three key principles in writing a marketing plan. The business strategy must outline and communicate these principles to a target audience. The plan must be first actionable. In this, it should include a development of action directed at obtaining a specific goal. This includes creating or modifying parts of the seven key marketing mix variables: product, service, brand, price,......

Words: 468 - Pages: 2

Free Essay

Marketing Plan for Handicrafts

...IMC Plan for Rajasthali Submitted By: Nimisha Nasa (13020841022) Submitted To: Ms. Anisha Agarwal Rajasthali – Company Analysis                  Age Group 20-24 25-34 35-44 45 & Above Cust Profiling by Age FY '12 FY '13 6% 14% 14% 45% 44% 41% 36% FY '14 5% 18% 45% 32% Cust Profiling by Category Age Group FY '12 20-24 8000 25-34 55000 35-44 22000 45 & Above 25000 Spend/Year FY '13 FY '14 10000 11000 70000 105000 26000 32000 30000 36000 Cust Profiling by Online Spend Age Group FY '12 FY '13 20-24 0.2 0.32 25-34 0.16 0.27 35-44 0.14 0.23 45 & Above 0.08 0.12 FY '14 0.38 0.4 0.34 0.18       Financial Statement for Rajasthali FQ1 '12 FQ2 '12 FQ3 '12 FQ4 '12 Revenue QoQ Gross Profit QoQ Gross Margin % Op Profit QoQ Op Profit % 807.46 764.94 -5.3% 290.68 -10.0% 38% 225.66 -12.7% 30% 752.60 -1.6% 285.99 -1.6% 38% 222.02 -1.6% 30% 744.72 -1.0% 286.72 0.3% 39% 223.41 0.6% 30% FQ1 '13 FQ2 '13 FQ3 '13 FQ4 '13 718.75 -3.5% 273.13 -4.7% 38% 212.03 -5.1% 30% 691.56 -3.8% 242.04 -11.4% 35% 183.26 -13.6% 27% 638.03 -7.7% 210.55 -13.0% 33% 162.70 -11.2% 26% 591.89 -7.2% 198.28 -5.8% 34% 156.85 -3.6% 27% FQ1 '14 FQ2 '14 FQ3 '14 529.83 -10.5% 174.84 -11.8% 33% 137.76 -12.2% 26% 536.95 1.3% 182.56 4.4% 34% 135.58 -1.6% 25% 523.51 -2.5% 183.23 0.4% 35% 137.42 1.4% 26% FQ4 '14 (Projected) 504.26 -3.7% 173.97 -5.1% 35% 128.59 -6.4% 26% 322.98 40% 258.39 32%    Rajasthali – Industry & Competitor Analysis Industry Size & Revenue by Competition FQ1......

Words: 643 - Pages: 3

Premium Essay

Brand Marketing Business Plan

...popular fashion cities. While our initial goal is to open one boutique, expansion plans include an “atelier” to make people visit and create with us. In turn, we would hope to penetrate a sizable portion of the online fashion retail market and also offline retail market. 1.2 PRODUCTS & SERVICES The fashion and retail industry tends to be overly youth focused (Y generation) with a “dandy mood”. However, by closely following generational fashion trends as well as our own customers' purchasing preferences, we will tailor our inventory to meet the specific needs of our clientele. We will solely focus on the our styles, colors and fits to flatter our community needs of her figure will be our specialty. 1.3 MARKET ANALYSIS (pour les plus grandes villes où il y a les fashions weeks : Londres, HK, Milan, Paris, Madrid, NYC…) Si vous avez qlq chiffres. 1.4 STRATEGY & IMPLEMENTATION Like a Sir recognizes the importance of marketing. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign. Our goal is to keep our marketing budget to no more than 5% of our gross annual sales, and we will partner with local organizations such as the designers chambers, fashions places… as often as possible. 1.5 MANAGEMENT Vos CV 1.6 FINANCIAL PLAN On va voir, j’ai un excel ou réutiliser ce qu’il a été fait avant. 1.7 SOURCES...

Words: 3204 - Pages: 13

Premium Essay

Marketing Plans

...of the paper is to provide an overview of marketing plans. I will do this first by providing the definition of marketing plans. I will discuss how a marketing plan helped make a product or service successful. I will also discuss how decisions in a marketing plan led to failure; I will analyze what was the difference in two examples. Next, I will provide a movie that was considered a box office failure. I will apply what I have learned about the concept of marketing plans, and what could have gone wrong in the studio’s plan with regard to forecasting demand for the project. Let’s begin with sharing my understanding of marketing plans in the roles that it plays. Marketing plans are tools used by managers to guide the process of marketing. Marketing contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed. Marketing plan details a company’s marketing effort. It may be laid out for an individual product or for the entire company and all its products. Marketing plans helps establish, coordinate and direct marketing efforts. Marketing plans has different keys to success. Successful marketing requires companies to have capabilities such as understanding customers and competitors, creating customer value and keeping customers. An example of how a marketing plan helped make a product or service successful would be Kellogg’s Special K cereal. The market plan for this company was to target......

Words: 790 - Pages: 4

Premium Essay

Marketing Plan

...Executive Summary In today’s world we’ve been able to see an array of drastic changes take place within the past few years. Because of these changes we have seen an array of businesses plummet to the ground, some after years of success. The majority of these failed businesses have landed in path of demise because of their lack of environmental awareness, failed marketing attempts, as well as strategic planning. Nowadays, one of the industries that we have seen take a plunge is the Daycares Market& Early Childhood Education. The main reason that this industry is experiencing this plunge is because of the decreased numbers of governmental funding to help parents pay for the services as well as the lack quality of services. Another reason is due to the time frames that daycares are open is not parallel to the time-frames parents are working at the moment. Because of these reasons daycares are not seeing the growth or sustenance of revenue as they were years ago, parents are looking at other options of child care, and a lot of daycares have evolved into low quality standards. The National Bureau of Economic Research states how “it is critical to develop an understanding of the way the child care market operates and how it relates to quality. The issue is important because the average quality of center-based child care provided in the United States is thought to be mediocre, especially compared to the quality of care provided in other developed countries” (NBER, 2002). One......

Words: 3737 - Pages: 15

Premium Essay

Marketing Plan

...An assignment On Marketing Plan Submitted by: Submitted to: Date of submission: Table of Contents Executive summary: 5 Introduction: 7 Methodology: 7 Part A- Essay: 7 A.01 Changed perception in marketing plan: 7 A.02 Barriers to marketing plan: 7 Marketing function isolation: 8 Organizational barriers: 8 Demographic factors: 8 Economic factors: 8 Technological factors: 8 Culture: 8 A.03 Techniques for overcoming barriers to marketing plan: 8 Be strategic: 8 Be realistic: 8 Stay focused: 9 Monitor the budgets: 9 Market research: 9 A.04 Importance of marketing plan in the strategic plan: 9 Product: 9 Price: 9 Promotion: 9 Place: 9 A.05 Ethical issues in marketing plan: 10 A.06 Organization responses to ethical issues: 10 Individualistic approach: 10 Communal approach: 10 A.07 Example of consumer’s ethics and the effect on the marketing plan: 11 Part B: Preparing marketing plan 11 B.01 Organizational capability evaluation: 11 Business experience: 11 Business reputation: 11 Company culture: 11 Business environment: 11 B.02 Techniques used in organizational auditing and analyzing external factors: 11 B.03Carried out organizational audit and external factors analysis that affect marketing plan: 12 SWOT analysis of the Toyota Company: 12 PEST analysis for Toyota Company: 13 B.04Marketing plan: 14 Marketing objective: 14 Objectives: 14 Strategy statement market share: 14 Brand awareness:...

Words: 4075 - Pages: 17

Premium Essay

Marketing Plan

...1. Executive Summary Blaze Mountain Travel and Tours is a reliable, professional and experienced tour operator led by a group of young people. The team has devoted themselves to the tourism industry for 5 years. The company has designed tours for both the older tourists and young student tourists. The primary goal is to provide excellent service to our/your client. The company ensures that the client will have the experience of lifetime. The environment in which it operates can be summarized as following: • Tourism year 2011 in Nepal. • Increasing popularity of concepts like ecotourism, community tourism, sustainable tourism, corporate social responsibility and e-ticketing in the western parts of our world. • Sustained instability in Nepalese politics having detrimental effects on Nepalese tourism industry. • Economic recession and global financial crisis curtailing the consumption of people all over the world having its spillover effects in Nepalese tourism industry as well. • Innovative business model of Blaze Mountain that is based on attracting GITs (Group Individual Tourists) through strategic tie-ups with foreign travel agencies. • A network of value chain partners who share their business with each other and strive towards creating and maintaining similar standards of performance – another innovation of Blaze Mountain that is quite unprecedented in the market. The product and price strategy of Blaze Mountain will basically involve designing products as per the...

Words: 4739 - Pages: 19

Premium Essay

Marketing Plan

...VersaPhone: Marketing Plan Table of Contents VersaPhone: Marketing Plan 1 Executive Summary 4 1. Situation Analysis 5 1.1. Market Needs 5 1.2. The Market 6 1.2.1. Market Demographics 6 1.2.2. Market Trends 6 1.2.3. Market Growth 7 1.2.4. Macroenvironment 8 1.3. The Company 9 1.3.1. Mission 9 1.3.2. Service Offering 9 1.3.3. Positioning 9 1.3.4. SWOT Summary 10 1.3.4.1. Strengths 10 1.3.4.2. Weaknesses 10 1.3.4.3. Opportunities 10 1.3.4.4. Threats 10 1.4. Competition 11 1.4.1. Direct Competition 11 1.4.2. Indirect Competition 12 2. Marketing Strategy 13 2.1. Value Proposition 13 2.2. Critical Issues 13 2.3. Financial Objectives 14 2.4. Marketing Objectives 14 2.5. Target Market Strategy 14 2.6. Messaging 15 2.6.1. Branding 15 3. Marketing Mix 15 3.1. Product Marketing 15 3.2. Pricing 16 3.3. Promotion 16 3.4. Service 17 3.5. International Markets 17 3.6. Implementation Schedule 18 4. Financials 18 4.1. Break-even Analysis 18 4.2. Sales Forecast 19 4.3. Expense Forecast 19 4.4. Linking Expenses to Strategy and Tactics 20 4.5. Contribution Margin 21 5. Controls 22 5.1. Implementation 22 5.2. Keys to Success 23 5.3. Market Research 23 5.4. Contingency Planning 23 References: 25 ...

Words: 5971 - Pages: 24

Free Essay

Marketing Plan

...Marketing Plan Table of Contents Page 1.0Executive Summary3 2.0Situation Analysis3 2.1Overview3 2.2Current Market Situation4 2.3SWOT analysis5 2.3.1Strengths5 2.3.2Weaknesses6 2.3.3Opportunities7 2.3.4Threats7 2.3.5Keys to success8 3.0Objectives8 4.0Marketing Strategy9 4.1Overview9 4.2Mission9 4.3Target segment9 4.4Positioning10 4.5Communication Program10 5.0Action Program11 6.0Expenses Forecast12 7.0Implementation Controls13 1.0Executive Summary The consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come. Memphis corporate leaders support the arts, including the community theatres, to ensure that Memphis is a place the best and the brightest will come to work and live. Young professionals are the audiences of today and the board members and supporters of tomorrow. We determined to target the young professionals with needs of networking in the artistic world in the greater Memphis area. Our intention is to direct a greater share of the Memphis professionals' entertainment dollars and time towards community theatre. To fit the needs and......

Words: 3479 - Pages: 14

Premium Essay

Marketing Plan

...Marketing Plan Guidelines Ok, so this is the real deal – the synthesis of everything you’ve learned this semester. It represents a big chunk of your final grade and will probably teach more than all the chapters and multiple choice exams combined!   1. What is a marketing plan?!?!?   So, the first question is, what the heck is a marketing plan? Here’s a couple of Google definitions I found:   - -          “an integral part of the business plan stating in words and numbers how, where and to whom a business proposes to sell its product and/or services.”   - -          “details of specific tasks worked out by and for a business concerning how market research, product choice and pricing, advertising, promotion and distribution will be done.”   - -          “A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.”   Here’s my definition:   - -          “A Marketing Plan describes how you’re gonna get your product in customer’s hands.”   Of course, different projects will require different definitions, but the idea is describe how you’re going to maximize sales, fix image problems, introduce new products, battle competition, or whatever specific problem your firm is facing.   2. What does a marketing plan look......

Words: 999 - Pages: 4

Premium Essay

Marketing Plan

...Kelsey Campbell Athlete and Ambassador Kelsey Campbell Wrestling Kelsey Campbell Wrestling Marketing Plan 2.1 Market Plan Summary Kelsey Campbell Wrestling is a brand and model that represents the fully dedicated elite-athlete for USA Wrestling. Goal-oriented and continued focus on national dominance and international success with the overall objective of winning Olympic gold in 2016. The market for Kelsey Campbell Wrestling (athletes, parents, coaches, and sports fans) is a large market that continues to grow as the sport of wrestling continues to grow. Especially recently, with the International Olympic Committee’s initial vote-proposal, recommending that wrestling be removed from the Games following 2016, the support of this international sport has grown in dominant fashion. Not only does Kelsey Campbell wrestling have a market of loyal and personal fans, but of wrestling fans from all around the world. What is relevant is that wrestling fans, especially Americans, love gold. The more successful an athlete, the stronger the following. 2.2 SWOT Analysis Internal Strengths: Already an established “Name.” Kelsey Campbell Wrestling is closely associated with the USA’s National Governing body, with the most established Wrestling Club and with the Olympics. KCW has a fan base as well as already solidified business and exposure opportunities. KCW already has a website, Verified Twitter, and a Fan Page on Facebook. KCW also has a Signature Series Clothing line with...

Words: 4101 - Pages: 17

Premium Essay

Marketing Plan

...M-X251 Marketing Plan In this paper, Team A will represent the top marketing team for the corporation General Dynamics. They will present a brief overview of General Dynamics, and describe a new product that the company will be selling in the near future. Additionally, Team A will describe the role marketing has played in the success of General Dynamics. After which, the team will present a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product that General Dynamics hopes to sell. In order to properly market this product, research will have to be done in order to develop a marketing strategy for this new product. Team A will explain that research approach as part of this first phase in marketing General Dynamic’s new product. General Dynamics General Dynamics Corporation is a company that has historically built its business on military defense contracts. Tracing their roots back to 1896 building military submarines, they are now the fourth largest defense contractor in the world (Defense Systems Staff, 2011). Headquartered in West Falls Church, Virginia, General Dynamics is a publicly owned corporation currently traded at the NYSE under the ticker symbol GD. Recently developed high profile military products include the Aegis Combat System, advanced submarine technologies, and military grade security for smart phones and tablets (General Dynamics Corporation, 2012). According to their Annual Report filed in 2011,...

Words: 6565 - Pages: 27

Premium Essay

Marketing Plan

...MINI MARKETING PLAN Introduction Marketing Plans work when they are based on unique, meaningful marketing strategies that focus on the current needs and desires of a target customer. Ten Steps to Marketing Success 1. Finding your niche ----Market Segmentation/Unserved or Underserved customers ----Size, Usage, Benefits, Lifestyles, Occupation, Distribution Channels, Geography, Income, Social Class, Personality, Age, Family size, etc. (Examples-Demographics, Market Surveys, etc.). 2. Becoming better than your competition ----Customers have choices. In order to become better than your competition, you must know the competition. You can respond to a competitive advantage by creating another equally important advantage for your company. ----Visit competition, telephone competition, use telemarketing, get feedback from your salespersons. ---Review RMA, D&B Financial info and other relevant information sources. 3. Develop a strategy ----Focus on creating a marketing strategy and tactics. ----Set marketing objectives and goals. ----Create a strategy to meet these goals. (write a rough marketing plan) 4. Find enough customers ----Advertising, Direct Mail, Mailing lists, trade shows, networking, dealer networks, personal sales calls, etc. 5. Find the right location ----Highly visible location, with sufficient traffic count, if relevant. For retail, who are the other tenants in the center or mall? How close is your closest competitor? What......

Words: 397 - Pages: 2

Premium Essay

Marketing Plan

...Party Time! Marketing Plan Final Draft P.P.E (Party Planners Express) Joseph Waldrup 8-26-13 Table of Contents 1.0 Executive Summary……………..4 | 2.0 Situation Analysis Overview……….…4-6 2.1 Market Summary…………..6-7 2.2 SWOT Analysis………….7-9 2.3 Competition………………9-10 2.4 Product (Service) Offering………..10-11 2.5 Keys to Success………………….11-12 2.6 Critical Issues…………………12 | 3.0 Marketing Strategy Overview ……..12-133.1 Mission……………………14 3.2 Marketing Objectives……………14-16 3.3 Financial Objectives………………16-17 3.4 Target Markets……………………..17-18 3.5 Positioning…………………..18-19 3.6 Pricing Strategies………………..19-20 3.7 Marketing Attack Strategies…………..20-22 3.8 Marketing Research…………………22-24 | 4.0 Controls Overview………..24 4.1 Marketing Organization…………….26-27 4.3 Contingency Planning………………..27-28 | 5.0 Conclusion………………………….28 |  References…………………………….29 | 1.0 EXECUTIVE SUMMARY Party Planners Express (PPE) is a party planning company specializing in satisfying customers. PPE will offer exceptional services to children from ages 2-16. The mission of the Party Planner is to provide customers with the highest level of party planning. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. The corporate market for event planning is steady and profitable, but in the Houston area there just aren’t many that provide quality services. For some large...

Words: 4346 - Pages: 18