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Marketing Plan

In: Business and Management

Submitted By kasanav
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Marketing plan

Since our firm is a revenue management consultancy firm that is a service oriented business and it needs a good marketing plan to be in place to attract clients and to earn higher profits in the coming future. In order to make a good marketing plan we had to undergo an explicit research involving both primary research and secondary research. This research played a vital role for making a proper marketing plan, as it was extremely crucial to collect the correct data for our business as this might have an effect on our clientele and the business.

Revdoc has a huge potential market based in Heathrow London. revdoc is a revenue management firm specializing in hospitality sector. According to the research we did there are more than 100 hotels present right now in Heathrow and areas nearby. These hotels can be our potential customers if right marketing strategies are implemented

Marketing strategies

Service oriented business need to use marketing strategies that attracts clients. Revdoc is a consultancy firm, which provides consultancy to businesses to improve their revenues and thus the capital flow. Now to attract clientele we’ll be using the push and pull strategy. In the “push” strategy firms needs to push their product/services to the customers by setting up small channels of either distribution or setting up small offices to provide services. Whereas the “pull strategy” refers to pulling the customers to the product/services the manufacturer has to offer. Pull strategy tends to attract more customers as it involves heavy promotion.

Revdoc will use above the line promotion that involves media for promotion for eg newspaper advertisement, tv advertisement etc. By this type of promotion revdoc will be able to reach out huge number of potential customers and might be able to attract them. As revdoc is new in market it will use above the

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