Executive Summary

Big Apple Executive Training will expand its top-quality professional development and training to include short courses in project management fundamentals, project planning and control, project finance and budgeting, and project risk and quality management. As with other classes and boot camps, the project management courses are designed to help those with little experience in project management gain an intermediate understanding of what it takes to manage a project effectively. Since Big Apple Executive Training has already established a presence in the training market, the marketing plan for a new course rollout will focus on the pricing, promotion and place of our new courses.

Although Big Apple Executive Training already offers an extensive line of high quality management training courses and boot camps, it has become apparent that the company is missing an area that is desired by our core customers. Over the next year, Big Apple Executive Training will start offering a new suite of courses that focus on project management. Since Big Apple Executive Training already provides high end courses at a reasonable price, the biggest challenges will be separating our products from those offered through PMI New York City and New York University’s Stern College of Business.

Target Customers

Big Apple Executive Training will focus on the small business and entrepreneur segments for these courses. Although Big Apple Executive Training can handle larger corporations and government agencies, most already have dedicated project managers that have their Project Management Professional certification and would not benefit from our training courses. The goal is to help small business owners, and entrepreneurs learn how to manage projects effectively. The unique benefit that our company offers to its students and clients is its ability to