Premium Essay

Marketing Plan

In: Business and Management

Submitted By cspann38
Words 2476
Pages 10
Marketing Plan
MKT/421
June 18, 2014

Abstract
This paper will demonstrate a successful marketing plan for our product the one and only “Beats by Dre”. It will attempt to demonstrate the importance of a marketing plan and the need for one. Our promotional strategy for our headphones will include the following: advertising, public relations, digital marketing, sales promotion, direct marketing, event marketing, and outdoor. Also being discussed will be the effect professional selling may have on the offering, an initial budget for our plan, the methods that we use will measure the success of our plan, along with any ethical issues that our plan might have.

Marketing Plan
It is very vital that not only Apple with the “Beats by Dre” have an excellent marketing plan but for every company that is trying to sell or market a product to do so. The marketing plan is our rally point. The marketing plan allows our employees to have a shelter or something to hide behind. We want no only the big players but also our soldiers to feel assured that the commander in chief knows how to run this operation. In our marketing plan we want our whole team to be engaged and feel overwhelmed while on this thrilling and difficult joint struggle. Our employees are committed to the company because we share with them the vision of the company. Here at Apple we chart our marketing plan for success. For we might not know the outcome of what will happen a year or five years from now but we still thrive for reaching the sky. We rather make a plan than to not plan at all. Our marketing plan can be considered as our step by step guide or instructions for success. This plan is way more important than any vision statement. To put together the best marketing plan we had to evaluate our company from top to bottom and bottom back up so that we are satisfied that all the pieces are working...

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