Kid Tough Tecs

3-Year Marketing Plan

Assessment Code: MKT1

Student Name: Alison Fordyce

Student ID: 230715

Date: 3/24/13

Mentor Name: Indria Woods

Table of Contents

Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 5
Strengths 5
Weaknesses 6
Opportunities 6
Threats 7
Market Objectives 7
Product Objective 7
Price Objective 7
Place Objective 7
Promotion Objective 7
Marketing Strategies 7
Product Strategies 8
Price Strategies 8
Place Strategies 8
Promotion Strategies 8
Tactics and Action Plan 9
Product Action Plan 9
Price Action Plan 9
Place Action Plan 9
Promotion Action Plan 10
Monitoring Procedures 10

Introduction

Kid Tough Tecs is a company that provides technology meant for children. We pride ourselves on making quality products that children and parents will love at a reasonable price. We are now introducing our newest product, the Ultimatab.

Mission Statement

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

The Product

The Ultimatab is the ultimate kid’s tablet. It is a portable DVD player, tablet and game system in one. It has the capabilities to download, stream and rent DVDs. It can be plugged it in your television. It can attach to a head rest and charge in your car. You can download games to keep or rent. You can buy or rent books that teach your child how to read. It can be dropped down the stairs and is guaranteed not to break. You can customize your child’s case. Once you put your DVD or game into the system it scans and saves the information into the internal memory. No more worrying about scratched or lost disc and games.

The