Company G
3-Year Marketing Plan
Assessment Code:
Student Name: Justin Garrison
Student ID: jgarri8
Date: March 16, 2015
Mentor Name: Aslihan Cakmak

Table of Contents Table of Contents 2 Introduction 3 Mission Statement 3 The Product & Support of Mission Statement 3 Target Market 4 Competitive Situation Analysis 4 SWOT Analysis 6 Market Objectives 8 Marketing Strategies 8 Explanation of Strategies 10 Tactics and Action Plan 10 Monitoring Procedures 11 References 12

Introduction Company G is a world-renowned electronics company whose core mission is to improve the quality and convenience of its customers’ lives. Concentrating on this mission, Company G will soon be introducing to market a new series of furniture products with built-in inductive, wireless charging of mobile devices, beginning with a set of night stands that can also double as end tables. The tables will also have the ability to power lamps and other devices that are compatible with inductive power transfer.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”
The Product & Support of Mission Statement A next-generation bedside table that can easily double as a living space end table, these pieces will include built-in inductive/wireless charging. These sharply designed, high-quality pieces of furniture will be able to charge most cell phones and tablets simply by placing them on the table top. Once plugged into an electrical outlet, the tables will also have the ability to power inductive-powered lamps and other electronic devices, while providing the sharp design consumers have come to expect from Company G. Need to charge your phone? Simply place it on the table and watch the inductive charging mat go to work. Want to rid yourself of unsightly