Marketing Plan

In: Business and Management

Submitted By lisbea
Words 2319
Pages 10
Online Takes the Cake

Abstract
Pursuing an online MBA program over an on site-program has numerous advantages. Adult learners can fit advanced education into their already hectic schedules, degrees can be obtained in half the time and class schedules are flexible. For these reasons, online education has been the fastest growing segment of higher education. But because it is so unlike traditional classroom-based instruction, many questions have been raised about the quality of the education offered in the online modality (Carrol & Burke, 2010, p. 65). After an extensive survey of the literature, the U.S Department of Education issued a report concluding that the online or hybrid modalities are more effective then face-to-face instructions (Carrol & Burke, 2010, p. 66). Many students rely on online programs to complete an MBA because of the increasing demands from the workplace and busier schedules. Today’s competitive job market has also increased the need for advanced degrees. These programs are fueled by the increased capabilities of technology that allow students to successfully learn and complete their degrees outside of the traditional classroom environment (Anonymous, 2010). Recognizing the advantages and disadvantages of pursing an MBA degree online, understanding how online degree programs work and finding the right program for you as an individual are important steps that each student needs to evaluate and complete before choosing which program they are going to enroll in. This marketing plan is intended to look at overall online programs.
Executive Summary
Pursuing and obtaining an MBA degree is an accomplishment. More and more undergraduates are choosing to go on to pursue a Masters Degree in their field. As a result, an increasing number of business professionals are choosing to earn their MBAs. Trying to balance a career and…...

Similar Documents

Marketing Plan

...Marketing Plan Goals of This Sample Marketing Plan In one year: • Increase subscribers to The Marketing Minute tenfold • Increase web site traffic tenfold • Double overall revenues (at least), with the majority coming from product sales and the rest from misc. payments. Ex. Selling Ad space on our site. Overall Strategy for This Sample Marketing Plan We will increase traffic and multiply revenues through: • Improving search engine rankings • Pursuing publicity • Sending direct mail • Creating new products • Posting content around the Web • Soliciting links • Participating in discussion groups • Improving my Web site and infrastructure • Advertising Target Audiences Although this marketing plan focuses on Internet marketing techniques, I shall maintain as my primary focus organizations and individuals that do business both offline and online and who want to know how to get better results from their marketing. These include solo professionals, professional firms and small to medium-sized businesses in a wide variety of industries. Preferred clients and customers have been in operation for at least five years and have a decent budget for marketing. Budget Priorities I have set aside a few thousand pesos for investing in search engine listings, publicity, direct mail and infrastructure. Monies for advertising will come out of increased revenues earned from this plan's marketing activities. (to be checked or revised in accounting) Time Span One year...

Words: 716 - Pages: 3

Marketing Plan

...Harvard ManageMentor — MARKETING ESSENTIALS TOOLS| Marketing Plan Template| This tool is an abbreviated version of a marketing plan that you can add to or adapt to fit your needs.| Product Name:|| Date of Plan:|||Fiscal Year:|| Marketing Manager(s):|||Contact Information:|| ||||| Contributors to the Plan:|||Contact Information:|| ||||| Approved by:|||Approval Date:|| Market Review| List Key Market Factors(Describe the market in terms of size, growth, segments, geographic factors, and so forth.)| | Describe the Industry Climate/Significant New Trends(For example, what is the current economic condition of this industry? What new trends are emerging?)| | Competitive Environment| |Key Competitors|Market Share|Offering/Price| 1.|||| 2.|||| 3.|||| 4.|||| The Product| Prior Year Revenue, Actual vs. Forecast| | This Year Revenue Forecast (by distribution channel, if indicated)| | Product Status| |New Product?||Enhanced Product?|Launch Date:||| | |Features|Benefits| 1.||| 2.||| 3.||| 4.||| 5.||| Product Positioning (Note if prior positioning was effective or needs to be reconsidered.)| | Product Differentiator, Unique Selling Point, or Competitive Advantage| | The Customer| Relevant Customer or User Demographics(What is the typical user profile(s)?Where are they located and how do you reach them?)| | Buyer Behavior (Why do people buy your product? What needs does it meet? Is it a planned or impulse purchase? How does price figure into...

Words: 380 - Pages: 2

Marketing Plan

... looking for increasing their market share in the city’s market. The goal is to focus on creating a space for these companies in the web that they can broad their horizon and finally align the web design with a complete, feasible and affordable market plan that is also associated with business awareness training that can help those businesses to strive. SITUATION ANALYSIS Market Summary Ecuador is a small Latin American country which in the last years due to recently found political stability has made major steps forwards in its level of development. The currency is US dollar which provides exchange rate stability. Especially infrastructure has improved recently including telecommunication infrastructure, however regarding use of Information and marketing by internet the user is often left without answers. Therefore, this is a market niche that needs urgent development which makes Ecuador a promising country for investments in Information Technology and Marketing. Market Demographics By definition in Ecuador, micro companies employ up to 10 workers. Most of them are family owned businesses with independent administration and focus in production, commerce or service. Currently, from the 38,000 registered companies in Ecuador, 56% (20,280) are considered micro-companies. Out of those, 64% are concentrated in the Pichincha and Guayas states, followed by 20% that are situated in the states Azuay, Manabí y Tungurahua and the remaining 15.6% are located in other states – see......

Words: 4753 - Pages: 20

Marketing Plan

...Equipment Manufacturer This marketing plan was developed by: www.Business901.com This sample marketing plan has been made available to users of Marketing Plan Pro® powered by Duct Tape Marketing, marketing planning software published by Palo Alto Software. Names, loc ations and numbers may have been c hanged, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even c opy this plan as it exists here. Requests for reprints, ac ademic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our Website: www.paloalto.com or call: 1-800-229-7526. Copyright © Palo Alto Software, Inc., 2001-2010 All rights reserved. Confidentiality Agreement The undersigned reader ac knowledges that the information provided by _______________ in this marketing plan is confidential; therefore, reader agrees not to disc lose it without the express written permission of _______________. It is ac knowledged by reader that information to be furnished in this marketing plan is in all respec ts confidential in nature, other than information which is in the public domain through other means and that any disc losure or use of same by reader, may...

Words: 2896 - Pages: 12

Marketing Plan

...MARKETING PLANNING PLANNING A marketing plan ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. When you are writing a marketing plan you need to be clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these elements: • Analysis of your current market • Your business objectives • Key strategies • Steps to achieving your objectives • Proposed budget • Timing. REGULAR REVIEW Marketing planning is an ongoing business activity. As your business, changes many of the strategies in your plan will need to evolve to ensure your business is still heading in the right direction. Having your plan up to date can keep you focused on where you are heading and ensure you are ready when you need it again. Before you complete your marketing plan Before you complete your business plan and start using it, consider the following: 1. Create/update your business plan - Establishing your business plan first will give you a greater understanding of how your business works. It can also help ensure your marketing strategies are in harmony with your overall business strategies and goals. 2. Do your research - You will need to make quite a few decisions about your business including structure, marketing strategies and finances before...

Words: 2127 - Pages: 9

Marketing Plan

...Marketing plan Since our firm is a revenue management consultancy firm that is a service oriented business and it needs a good marketing plan to be in place to attract clients and to earn higher profits in the coming future. In order to make a good marketing plan we had to undergo an explicit research involving both primary research and secondary research. This research played a vital role for making a proper marketing plan, as it was extremely crucial to collect the correct data for our business as this might have an effect on our clientele and the business. Revdoc has a huge potential market based in Heathrow London. revdoc is a revenue management firm specializing in hospitality sector. According to the research we did there are more than 100 hotels present right now in Heathrow and areas nearby. These hotels can be our potential customers if right marketing strategies are implemented Marketing strategies Service oriented business need to use marketing strategies that attracts clients. Revdoc is a consultancy firm, which provides consultancy to businesses to improve their revenues and thus the capital flow. Now to attract clientele we’ll be using the push and pull strategy. In the “push” strategy firms needs to push their product/services to the customers by setting up small channels of either distribution or setting up small offices to provide services. Whereas the “pull strategy” refers to pulling the customers to the product/services the manufacturer...

Words: 390 - Pages: 2

Marketing Plan

...Marketing Plan Guidelines Ok, so this is the real deal – the synthesis of everything you’ve learned this semester. It represents a big chunk of your final grade and will probably teach more than all the chapters and multiple choice exams combined!   1. What is a marketing plan?!?!?   So, the first question is, what the heck is a marketing plan? Here’s a couple of Google definitions I found:   - -          “an integral part of the business plan stating in words and numbers how, where and to whom a business proposes to sell its product and/or services.”   - -          “details of specific tasks worked out by and for a business concerning how market research, product choice and pricing, advertising, promotion and distribution will be done.”   - -          “A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.”   Here’s my definition:   - -          “A Marketing Plan describes how you’re gonna get your product in customer’s hands.”   Of course, different projects will require different definitions, but the idea is describe how you’re going to maximize sales, fix image problems, introduce new products, battle competition, or whatever specific problem your firm is facing.   2. What does a marketing plan look like...

Words: 999 - Pages: 4

Marketing Plan

...Company G ------------------------------------------------- 3-Year Marketing Plan MKT1 Kathy Macellari-Solis 216139 October 8, 2012 INTRODUTION 3 Mission Statement 3 The Product 3 Target Market 4 Marketing Objectives 4 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Marketing Strategies 8 Tactics and Action Plan 10 Monitoring Timeline 12 Introduction Company G has been the leading Manufacturer of Top selling small appliances since 1974. We build quality appliances, built to last and that will add a touch of class and convenience to your home and Life. Always offering new innovations for consumers, as we are large enough to meet your needs, yet small enough to know them. Our newest Product to introduce is a single cup coffee brewer called “Quick Cup”. Its design is sleek and innovative, and provides the convenience of a hot beverage in minutes for the person on the go, Improving quality of life, by saving waste and time! Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions” The Product Our new “Quick Cup” brewing station was designed for working class America to grab a quick brew of a...

Words: 1599 - Pages: 7

Marketing Plan

... consists of distribution, retailers, and other who connect the company to its buyers. CHAPTER 2 : Company and Marketing Strategy Building customer relationship Company-wide strategic planning Strategic Planning – The process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. It is the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives and resources. Steps in strategic planning * Defining the company mission setting company objectives and goals Designing business portfolio Planning marketing and other functional strategies (Business units, product and market level) Company – wide strategic planning guides marketing strategy and planning. Mission statement * A statement of the organization’s purpose- what it wants to accomplish in the larger environment. Business portfolio * The collection of businesses and products that make up the company. Portfolio Analysis – the process by which management evaluates the product and businesses that make up the company. 1. Product/market expansion grid- A portfolio planning tool for identifying company growth opportunities, through market penetration, market development, product development, or diversification. 2. Market Penetration – Company growth by increasing sales of current products to current......

Words: 2564 - Pages: 11

Marketing Plan

...MKT 500 Final Project: Marketing Plan Tajh T. Stegall Southern New Hampshire University Marketing Strategies 29 January 2015 I. Blazer’s Big Wings Mission Statement a. We want to ensure that each guest receives prompt, professional and friendly customer service. All of our favorable foods and beverages shall be of the highest quality and value, and provided at the lowest possible prices. Blazer’s Big Wings establishes beneficial business relationships with diverse suppliers who share our commitment to exceptional customer service and quality. We will be a giving member of the Carroll County Community and have a level of community involvement by everyone connected with our business. We strive to be better today than we were yesterday and better tomorrow than we are today. II. SWOT Analysis b. Strengths i. Customer Service— Blazer’s Big Wings is to ensure that each guest receives prompt, professional and friendly customer service. ii. Blazer’s Big Wings has been located at 23B Carrollton Tyus Road, Carrollton, GA 30117 for nearly 20 years. iii. Having the same location for 20 years has allowed for a solid reputation with vendors and loyal customers. iv. Every manager, including myself and the owner, are ServSafe Certified. v. Blazer’s Big Wings has earned a grade of 95 (A) on the Food Service Establishment Report for the past six years. vi. Known to surpass the competition in the...

Words: 3514 - Pages: 15

Marketing Plan

...Compact Nutribullet Pro 1-Year Marketing Plan Student Name: Catherine O’Brien Student ID: 000296377 Date: July 18, 2015 Student Mentor Name: Janie Cromcack Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan Error! Bookmark not defined. Product Tactics 8 Price Tactics 9 Place Tactics 9 Promotion Tactics 9 Monitoring Procedures 9 Introduction Capital Brands, LLC is committed to creating unique and easy to use products that fulfill a need for a healthy way of life.. Product Description and Classification Capital Brands LLC introduced the NutiBullet Pro to achieve a healthy lifestyle not by blending or juicing, but by actually extracting the nutrients and fibers needed on a daily bases for people with an active lifestyle NutriBullet Pro is ideal for pro and non pro athletes that are competing...

Words: 1729 - Pages: 7

Marketing Plan

...Pete Candelaria Marketing Plan Analysis Regis University Marketing Plan Analysis Paper A developing online destination for New England-based professionals and hiring companies, today announced the official launch of PeopleAhead.com to provide an efficient way for experienced professionals and businesses with hard-to-fill career opportunities to connect without ineffective, time-consuming resume and job searches. The company ought to be making career goals, at this moment, they wanted to talk about how professional development plans. I do not experience a great deal about the company and its first time is executing a marketing design. This business helps improve peoples' lives that active their career chances. PeopleAhead improves the way their long-term success. I will provide information about this company, how it relates to us in marketing plan. A marketing plan helps social responsibility and marketing does not increase profits and has an impact on society. The organization concerned how people and society. Not just that, it helps resume for people who are looking for a job or hiring. Every customer has some opinion about a company and uses the word of mouth for advertising. By using marketing plan, it describes how the business works and influence all businesses are stakeholders, including employees, community, and consumers. Consumers have the right and power to decide which companies succeed or come up short. PeopleAhead usually drives customers to the...

Words: 1472 - Pages: 6

Marketing Plan

...THE CLASS SITUATION: You have submitted the revised Situation Analysis, and you are on the home stretch. Thank you all for your patience in bearing with me as we try a new teaching methodology for Principles of Marketing (online). As with many things the first time, there have been problems to correct in order to do it better next time. Thanks to those of you who have contacted me in person or by phone, I have learned a great deal about the stress you have been under without clear instruction or rapid responses. For that, I apologize. It doesn’t undo the stress, but I would if I could. If you are feeling stressed about the course, please don’t hesitate to pick up your phone and call me at (706) 507-8051. My office phone will be forwarded to my mobile, and I’ll answer or call right back during most daylight hours. I am pushing back the last part of the marketing plan deadline to this Saturday night, April 30, so use the knowledge you have built up from your research, and suggest marketing actions that will move the company forward… THE MARKETING PLAN SETTING: Now that you have created the baseline of your product’s financial performance, the next step is to plan the marketing mix that will provide the best return on investment for the company. Will you put money into jazzing up the package, promoting it to your target audience with social media, or creating a contest? It is up to you! Create your suggested action plan, estimate its cost, and you...

Words: 425 - Pages: 2

Marketing Plan

...Final Project Part 2-Marketing Plan Cathy Williams South University Online 5/09/16 Dr. Cale Final Project Part 2- Marketing Plan Introduction The Doggy Land Daycare marketing plan consist of all matters from pricing to implementation strategies. Utilizing a marketing dashboard will assist in understanding performances and assess the efficiency of a marketing plan. Budget estimates will include estimated forecasted sales, direct cost of sales and the marketing expense budget. I. Pricing Strategy Doggy Day Land will utilize premium pricing/differentiating strategy to encourage great perception to the buyers. This is because the buyers will regardless that the more the service cost the better the service is. Sometimes this is done to exploit the inclination for consumers to assume that having an expensive, reliable, desirable quality or distinction without justification. Even though when it comes to the consumer trusting someone to take care of their dog the way Doggy Day Land will do along with the extensive services provided will portray the true reputation Doggy Day Land intends to uphold (Bangs, 1998). II. Breakeven Analysis This analysis shows the number of units that need to be sold in order to show a zero profit. This tells you when the services you provide stop costing the company money and start producing a profit. The graph below will help in the understanding of the analysis(Kotler, 2011). Q = Break-even Point...

Words: 987 - Pages: 4

Marketing Plan

...School Marketing Plan Year: Leadership: List the lead stakeholders in marketing the school. Ideally, a Marketing Committee including a cross section of staff, faculty, current parents, alumni, parishioners, business friends, alumni parents and/or grandparents. |Name |Constituency Represented...

Words: 566 - Pages: 3