Compact Nutribullet Pro
1-Year Marketing Plan
Student Name: Catherine O’Brien
Student ID: 000296377
Date: July 18, 2015
Student Mentor Name: Janie Cromcack

Table of Contents

Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s Five Forces Model 4
SWOT Analysis 4
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 6
Threats 6
Market Objectives 6
Product Objective 7
Price Objective 7
Place Objective 7
Promotion Objective 7
Marketing Strategies and Implementation 7
Product Strategies 7
Price Strategies 8
Place Strategies 8
Promotion Strategies 8
Explanation of Strategies………………………..……………………………………………………………………………………………….7
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Product Tactics 8
Price Tactics 9
Place Tactics 9
Promotion Tactics 9
Monitoring Procedures 9

Introduction
Capital Brands, LLC is committed to creating unique and easy to use products that fulfill a need for a healthy way of life..
Product Description and Classification

Capital Brands LLC introduced the NutiBullet Pro to achieve a healthy lifestyle not by blending or juicing, but by actually extracting the nutrients and fibers needed on a daily bases for people with an active lifestyle
NutriBullet Pro is ideal for pro and non pro athletes that are competing and in training. The compact and unique style allows athletes to enjoy their required intake of nutrients by using the whole fruit vegetables and nuts or seeds with a pulverizing action blade that creates a delicious smoothie.
Company G Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”