Company G
1-Year Marketing Plan
Student Name: Donny Mark Prickett
Student ID: 000505878
Date:12/06/15
Student Mentor Name: Christopher Blystone

Table of Contents

Introduction 3
Product Description and Classification 3
Company G Mission Statement 3
Consumer Product Classification 3
Target Market 4
Competitive Situation Analysis 4
Analysis of Competition using Porter’s Five Forces Model 4
SWOT Analysis 5
Strengths 5
Weaknesses 5
Opportunities 6
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 7
Place Objective 7
Promotion Objective 7
Marketing Strategies and Implementation 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Marketing Implementation 8
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 8
Monitoring Procedures 9

Introduction
Here at company G we have a long history of providing innovative electronics and appliances for our customers and today is no different. Today we will be introducing the best thing to happen to breakfast since the introduction of a boxed cereal.
Product Description and Classification
The item we are launching today is a new take on an old home appliance, and it is called The Next Generation Toaster. This is a revolutionary new product that not only toasts bread or bagels but also cooks a single egg and heats pre-cooked bacon or sausage while the bread is toasting making all of the ingredients readily available for a nutritious filling breakfast that is also cost effective and convenient.
Company G Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”
The next generation toaster is the greatest thing for breakfast sine the box of cereal. The next gen toaster will be not only a toaster in the