Executive Summary: Platinum Beverage Distributors will be a full-service beverage distributor of fine wines and spirits to retailers and restaurants in North America. It will distinguish itself from the competition and capture market share by providing distribution locations in New York, California, Florida, Louisiana and Mississippi. It will follow the best practices of its category leaders, with particular emphasis on excellent customer service, a broad selection of quality wines and spirits, and competitive pricing.
Mission: Our mission is to develop into the best beverage distributor in North America, which will be measured by our growth in sales, and in opinions and ratings published in the media. Inventory and sales records will be computerized, to allow the company to identify and exploit best selling products, match volumes and profitability to service levels, anticipate demand, manage cash flows, assist with revenue growth plans, and optimize supplier/distributor relationships.
Goals:
* Attract salesmen that are highly motivated with a proven track record. * Achieve a profitable return on investment within three years.
Competition and Buying Patterns:
Competition to a large degree depends on other beverage distributors in the territory. Relationships are cultivated with better customers who may qualify for discounts based on volume purchases.
Other competitive factors include breadth and depth of available stock, product knowledge, customer service, expense management, marketing programs, employee productivity, management of detailed information, in-store presentation and overall design, hours of operation, incoming and outgoing delivery efficiencies, product packaging, customer loyalty, out-of-area competition, pricing, and reputation.
Competitors:
Premier and Southern Beverage Distributors in Louisiana, Kimball Distributing in Texas,