...CUSTOMER RELATIONSHIP MANAGEMENT (CRM) How much do you know about your customers? Do you know what makes them happy? Mad? Restless? Let's face it…you should. Businesses often operate in ignorance of what their customers like or dislike. To ensure retention, pay attention! | | | | |The Basics: What Customers Love | |To be treated with respect - reach a live voice or person when problems arise | |To feel special - remember their name and job preferences | |To know you are accountable when problems arise | |The ability to reach a live voice or person when problems arise | |To receive lagniappe - a little something extra, for their money's worth | |The Basics: What Customers Hate ...
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...International marketing strategies that Apple Inc. currently does in order to promote their products. The key strategies will be discussed and explained further in more clarity. There will an investigation into any problems that Apple may face currently as well as potentially. Finally, there will be recommendations in terms of their marketing strategies will be given. Firstly, there will be an introduction into the company with clear background information. This will provide an insight into the formation of Apple Inc. and the mastermind behind Apple’s successful marketing strategies. Information on the key products that Apple produces and sells will also be given. The report will also look at the marketing mix of Apple, also known as the four P’s: • Product • Price • Place (distribution) • Promotion The 4p’s will be discussed in detail and there will be specific analysis on each of the core elements in the marketing mix. Therefore, the importance of having quality products will be explained. Also, the reasons why price plays a pivotal role in terms of Apple’s international marketing will be specified. Apple’s distribution policies will be examined and explained; as well as the promotion strategies that are used by Apple to enhance its global appeal. The report will also provide a SWOT analysis; this is a strategic method that will be used in order to evaluate Apple’s strengths, weaknesses, opportunities and threats in terms of their international marketing. Therefore...
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...Does marketing contain a set of well-defined principles that can help managers to make better decisions? If so, are these principles communicated effectively? We assumed that the answer to the first question was ”yes,” and undertook a project to see how much progress has been made in developing marketing principles. Our goal was to develop an inventory of marketing principles and to see how this inventory changed over time. But in trying to develop this inventory, we were confronted by the second question, that is, the communication of knowledge. Thus, we sought to develop an inventory of the principles that are actually being communicated. As a working definition, we defined principles as normative statements that specify a condition followed by a suggested action. That is, marketing principles should provide operational guidelines, telling managers how to act in a given type of situation. An example of a principle is that the illustration in a print ad should be placed above the copy. Principles should help marketing managers to make better decisions because they incorporate marketing knowledge derived through previous research and experience. A well-developed set of principles can act as a basis for an expert system. For example, Burke et al. (1990) developed an expert system in advertising based heavily upon the principles presented in the advertising textbook by Rossiter and Percy (1987). Well-supported principles of marketing should be of interest to marketing practitioners...
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...June 27, 2012 Ms. Shirin Eugenio, Professor Members of the Operation’s Committee School of Communication University of Asia and the Pacific Pearl Drive, Ortigas Center Pasig City, Philippines 1600 Dear Sir/Madam: Good Day! I am Donica Jane T. Villar, a sophomore student taking Integrated Marketing Communications (IMC) in University of Asia and the Pacific. I am currently enrolled in Understanding Media and its Content (COM20) and Business Communication (COM21) under Ms. Veronica Isla and Ms. Shirin Eugenio, respectively. Both subjects have a class of fifty students. This kind of situation may most likely affect a student’s learning. With a large number of students in a class, most of the students cannot concentrate because some might be making unnecessary noise and movements. The aforementioned scenarios will result to the destruction of a class. I am writing to propose unique, effective, yet fair ways to promote discipline and proper classroom behavior and the possible actions that can be taken to ensure unruly behavior is minimized in a large class. I came up with operative solutions and attainable actions to the aforementioned situations. THE PROBLEM In every educational institution, discipline is very important. Every class should have a proper atmosphere to attain knowledge and to enable the students focus on their schooling. Discipline is essential to an academic growth and class’s harmony and success. Without discipline, especially in a Communication...
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...Regulated Marketing Economic Policy Ministry of Agriculture, Food and Fisheries July 26, 2004 Regulated Marketing Economic Policy July 26, 2004 Regulated Marketing Economic Policy Public Interest Statement 1. The regulated marketing system operates in the interests of all British Columbians. Boards and Commissions operating under the authority of the Natural Products Marketing (BC) Act are responsive to the needs of British Columbia producers, as well as to processors, consumers and other participants in the British Columbia food system. National Systems 2. The Government of British Columbia supports the participation of British Columbia producers in national supply management systems when the provisions of the national agreements are consistent with the growth and prosperity of the agri-food industry. The British Columbia Farm Industry Review Board and the Government of British Columbia proactively support supply managed boards in national and regional negotiations, in order to secure agreements which will provide: • ongoing opportunities for industry growth and new opportunities in primary and further processing; and • sufficient allocations for the development of specialty markets, such as organic and other products differentiated at the farm level. Maintaining and Gaining Markets, and Serving British Columbia Demand 3. The British Columbia regulated marketing system supports the development of new markets identified at the production, marketing, and processing...
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...Systems Administrator To: Manager Subj: Support Prioritization First, let me thank you for notifying me of any problems and/or complaints. This way we may implement a proper plan of action and I agree that a ticket escalation policy is the way to go to achieve this. I will start drafting a policy for how support requests will be prioritized in the immediate future according to what you have requested. Each end-user or department head may call me, email me or both stating what department they are with and the technical issue that is occurring and at what workstation it is occurring. Each technical issue will receive a work order number, each work order will contain all information that they have provided and the date and time received. I will assign each work order a level of urgency as they arrive 1-4, 1 being the most urgent and 4 being the least. These will be prioritized by department as requested as follows 1: Customer Service 2: Sales 3: Accounting 4: Marketing. Each department head will receive a copy of said work order as well. The new policy should be a great way to manage both business and end-user expectations. I believe we can better manage these requirements by not only each department but each employee receiving a copy of the policy as well once it is finalized. Thank you again and please let me know if there is anything you would like me to add to the...
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...McBride Financial Services Security Policy xxxxxxxxxxx CMGT 441 November 23, 2014 Professor xxxxxxx McBride Financial Services is a start-up loan company that will provide low cost mortgage services using state-of-the-art technology. McBride has five locations; the locations are in Idaho, Montana, Wyoming, North Dakota, and South Dakota. The clients will consist of the following: * Professionals purchasing either a primary or secondary residence. * Retirees purchasing a primary or secondary residence. * Families and/or individuals purchasing recreational properties With the type of low cost mortgage services being provided the McBride Financial Services will need to implement security polices to protect clients using the services. The Information Security requirements of Online Applications Services have to be more secure than Information Security requirements of a physical bank. Protecting user data has to be a number one priority for any online financial company. The policy will apply to all Online Loan Applications (OLA) and any outsourcing to McBride’s application provider and support staff. The best practices for OLA are as follows: * Ensure Consumers are making educated financial decisions by fully disclosing all Loan terms in a transparent and easy to understand way. * Give Consumers a chance to change their mind by maintaining a reasonable cancellation policy. * Be a company in good standing with the officials and regulatory bodies that govern you...
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...Diversity Policy BSBDIV601A Q-1 List a number of benefit that diversity policy can bring to an organisation. How do these relate specifically to business objectives? A - A more diverse workforce... will increase organisational effectiveness. It will lift morale, bring greater access to new segments of the marketplace and enhance productivity. In short... diversity will be good for business. Diverse workplaces make good business sense for an organisation. A diverse workforce increases the opportunity to bring various perspectives to identifying and solving problems—a set of perspectives that more likely represent broader community views. Some of the benefits of diversity in business objective: - Increased innovation A diverse workforce means a broad range of perspectives, ideas and insights, not only in policy development and implementation, but in defining the policy challenge at the outset. - Improved service to our clients A workforce that reflects the diversity of the community it serves understands the needs of its clients better, enabling more efficient and responsive policy and service delivery outcomes. - Modelling what we promote The organisation has a role in promoting principles of equity and diversity in the Australian economy and community. Q-2 In your research you have accessed diversity policies from a number of other organisations. What did you learn from this and how relevant was the information gathered? A – 2 Adopting diversity policies offers...
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...challenges of development and, which can also easily and confidently adapt to the changing market and technological conditions in the regional and global economy”. The challenge is therefore to mobilise human and other resources towards that goal. 2. Economic Reform Programmes implemented by the Tanzanian Government have been based on the philosophy that Tanzania is committed to a market economy whereby the private sector will take the lead in creating incomes, employment and growth. On the other hand, the State will be a producer of public goods, play a regulatory role to level the playing field and create conducive environment for the private sector to take the lead in driving economic growth. This philosophy is evident in almost all policy statements made since 1986 and in particular after 1996. The private sector has started playing an ever- increasing role in creating incomes and employment. Small and Medium Enterprises (SMEs) account for a large share of the enterprises active in Tanzania. In fact Small and Medium Enterprises are the emerging private sector and do form the base for private sector-led growth. 3. SMEs, important as they are to the economy, have been facing a number of problems despite the on-going reform programmes. This is due to a number of factors, one of which is a persistent culture that has not recognised the value of entrepreneurial initiative in improving the lives of the people. Other factors include complex, bureaucratic and costly...
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...Substance Abuse Prevention Programs Julie Valpuesta Grand Canyon University April 9, 2014 Substance Abuse Prevention Programs There are many substance abuse prevention programs in America. The Army Substance Abuse Prevention, Partnership for a Drug-Free NC and SAMHSA are three of them listed in this paper. They all have goals, funding, marketing, government policies and standards to which they have to adhere to. They all have components that work, problems and a certain level of effectiveness. The follow is an overview of these three agencies and how they work. Goals and Method of Operation First, we have Army Substance Abuse Prevention. The Army strives to ensure that its soldiers are properly treated when it comes to substance abuse. Their goals consist of “Increase individual fitness and overall unit readiness. Provide services which are proactive and responsive to the needs of the Army´s workforce and emphasize alcohol and other drug abuse deterrence, prevention, education, and rehabilitation. Implement alcohol and other drug risk reduction and prevention strategies that respond to potential problems before they jeopardize readiness, productivity, and careers. Restore to duty those substance-impaired Soldiers who have the potential for continued military Service. Provide effective alcohol and other drug abuse prevention and education at all levels of command, and encourage commanders to provide alcohol and drug-free leisure activities. Ensure all personnel assigned...
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...strives to uphold. Kudler Fine Foods has experienced significant growth and is now focused on expanding services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Apollo Group Inc., 2013). Kudler must first review the legal, ethical, and security concerns as well as any financial concerns contained within the cost of this new Frequent Shoppers Program. Legal Considerations In creating this new program, Kudler must first address any Legal issues with this new system. Protecting the customers’ privacy rights must first be researched and taken into consideration. In obtaining customer information that could be used to personalize marketing campaigns, recommendations and discounts, Kudler will need to understand that the customer must be balanced against the individual's need for privacy. In collecting the information, Kudler must fully disclose what information is collected and how it will be used by Kudler and possible third party vendors, so the customer's informed consent can be secured. Adhering to the Privacy Act of 1974, Kudler “shall not disclose any record which is contained in a system of records by any means of communication to any person, or to another agency, except pursuant to a written request by, or with the prior written consent of, the individual to whom the record pertains” (Electronic Privacy Information Center, 2008). The stored information will include...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Memo to Manager In: Business and Management Memo to Manager Memo Date: March 22, 2010 To: Andre Adams, Program Coordinator of the TerpZone * From: * Adedoyin Ogunbajo, Tournament Coordinator, the TerpZone Subject: Proposal to implement a sign-up fee for all video game tournaments. Purpose The purpose of this proposal is to request your approval to evaluate the current video game tournament sign-up process and ultimately institute an entrance fee for all tournaments starting next semester. Summary When the TerpZone started running the video game tournament series, I personally did not know what to expect, as I was in charge of coming up with a schedule of games, implementing the schedule into the TerpZone calendar, coming up with various ideas to market the various tounrmanents, and actually hosting and running the tournaments. But as the results have shown, the TerpZone video game tournament series has been a huge success, and the attendance numbers have steadily increased as more students become aware of the possibilities that our tournaments offer. However, as this number has continued to increase and I have continued to implement different new strategies and additions to the tournaments, there still lies the problem of what measure of compensation the students...
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...I. Time context: 1997 II. Viewpoint: Hilary De Leon – Founder and CEO III. Major Policy statement Micrologic is one of the most technologically competent firms in the country and a research development firm known for designing high-technology product. IV. Current Business Policies a. Management Policies i) Micrologic management people are well educated in Management of Technology. ii) Hilary de Leon established the new firm and it is called Micrologic. iii) As a CEO, Hilary is active in discussing and resolving issues related to technology. b. Marketing policies i.) Micrologic consider trading of technology in choosing foreign partner. ii.) Micrologic participates in industry trade fairs. c. Operation Policies i.) Using of logic analyzers,oscilloscopes and PC computers for operation. ii.) Micrologic is an R&D for creative designs and development. iii.) More on product development than manufacture. d. Finance Policy i.) No such finance policy in the case. e. Human Resource i.) R&D has 3 engineers ii.) Micrologic has 13 employees. iii.) Hilary De Leon hires people from only top 4 engineering schools. V. Social Responsibility Application i.) Encourage people to improve their lives. ii.) Give employment iii.) Payment of taxes to the government VI. Statement of the Problem How can Micrologic excel in Technological industry? VII. Statement of Objectives a. Long...
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...Strategic investment: own more than an passive amount, not enough to control, has power to participate in financial and operational decision of investee IAS28. Classification require professional judgement. * Presentation of board of directors * Interco transaction and relationship * Who own the other shares * Any debt financing intermingled * Sharing technology and patent * Participation in policy making process Investor need to disclose share of investment income, * Also disc, opns * Error correction * Acct policy changes, * Capital transaction included amount in OCI Have influence or not : 20% Users and objectives 1. Public shareholder: a. investors are interested in the performance of the company b. owner: tony Antonio: the liquidation of the company, if its performing well and be able to generate profit. Ability to distribute dividend. 2. Government/CRA: due to the variety of the investment, if it records the investment recognize it properly. Prepare consolidated financial statement under necessary circumstance. Report the income tax and deferral properly. Constraints: 1. IFRS since it becomes public in 2005 Identify issues * Bach Burgers Inc: 80% which is more than passive amount, under IAS28, Teresa;Antonio’s wife has power to participate financial and operational decision. * One of the 12 board of directors * 20% of the shares is owned by other 11 directors...
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...Fairness in Reward Allocation Name of the student: Name of the University: Course ID: Author’s note: Introduction The discussion of the essay is associated with the fairness in reward allocation that depends on various processes. Most of the organizations are facing the problem to implement the transparent process during the reward allocation because of the individual perception. The theory regarding the fairness also suggest to implement a structured way that will adhere to the policy of the organization so that no employees remain with the dilemma that justice is coming in the proper way. The theory is used to understand the behavioral aspect of the employees and their superior where researchers have given several feedbacks that influence the process (Lund, Scheer and Kozlenkova 2013). The argument is structured in such a way that helps to understand the several aspects of the importance of the organizational fairness in the compensation management, role of organizational fairness in reward allocation, factors that are influencing fairness in reward allocation, impact of reward distribution on employees and how fairness can be achieved within the process. All the processes are discussed with the view of several researches that establish the fact of issues and solutions of the reward allocation. At the end of the essay, every topic is summarized with the findings that could help to enhance the reward allocation. Discussion Operating an organization always needs fairness...
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