...Microsoft Corporation Outline the target market for the business and assess the effectiveness of their marketing strategies for TWO elements of the marketing mix. Microsoft Corporation Table of contents Microsoft corporation overview 3 Introduction 3 Marketing strategies and their effectiveness 4 Conclusion 5 Reference list 6 Appendix Financial Statements For Microsoft Corporation: annual data 7 Microsoft corporation overview Microsoft is a public multinational corporation founded in Albuquerque, New Mexico on April 4th, 1975 by Bill Gates and Paul Allen. Where know the head quarters are in Redmond, Washington, USA with Steve Ballmer (CEO), Brian Kevin Turner (COO), Bill Gates (Chairman), Ray Ozzie (CSA), Craig Mundie (CRSO) and approximately 89,000 employees. Introduction Microsoft became one of the largest and most profitable companies in the world. Its founder, Bill Gates, became one of the wealthiest people in the world. Microsoft products enjoy a market share of more than 90 percent of the operating systems business worldwide. Microsoft has continued to expand and to update its product offerings and in doing so, it continues to spur demand among software buyers for Microsoft's newest and best products. The company has successfully navigated through changes in technology, the rise and fall of competitors, the growth of the Internet, and the globalization of business. In order for this success, Microsoft...
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...Table of Contents Section Title of Section Page(s) I. Executive Summary 2 II. Brief History of Microsoft Corporation 2 III. History of Microsoft Customer Relationship Management Software 3 A. Timeline 3 B. Additional Information on MS-CRM Dynamics 2011 3 IV. Common Business Issues 3-6 V. Proposed Solution 6-7 VI. Recommendations for Executive Committee 7-8 VII. Attachments 8-15 A. References 8-9 B. Supplemental Materials 9-15 I. Executive Summary Especially true in today’s global economy, time is money and cost is the most volatile aspect of management. Efficient software solutions are an integral aspect of forward-thinking organizational management. The top competitors to Microsoft in the Customer Relationship Management (CRM) sector are Oracle and SalesForce.com. This document will analyze deploying Microsoft’s CRM solutions in any company wishing to maintain a competitive advantage in the current economy and technological realm. II. Brief History of Microsoft Corporation As can be read in an analytical Excel document we created in August of 2011: In 1975, Gates and Allen form a partnership called Microsoft. Like most start-ups, Microsoft begins small, but has a huge vision—a computer on every desktop and in every home. In June 1980, Gates and Allen hire Gates’ former Harvard classmate Steve Ballmer to help run the company. Starting with a new operating system named "MS‑DOS," their hard work revolutionized daily office work into what will eventually...
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...Howard Bishop Ellis BA, MA, PMP Email: beausound@gmail.com Mobile: 414-333-7732 www.linked.com/in/howardbishopellis Business Analysis Business analyst with solid track record of optimizing business efficiency through organizational process analysis and change management, and cross-functional collaboration leadership. Domain expertise in marketing, product development, technology engineering, healthcare and financial services. Applies strong coordination, analysis, communication, and thought leadership skills to drive project and program success. Core competencies include: Business\IT Liaison Content and Digital Asset Management Team Collaboration Leadership Change Management Leadership User Support and Training Development Requirements Management Business Process Analysis Professional Experience Rockwell Automation, Milwaukee, WI, 2009 to present Business Systems Analyst For a global developer of industrial automation control and information solutions, lead requirements and change management, quality assurance, research and development to support strategic web-based Marketing initiatives. For a multi-phase, multi-million dollar program with Rockwell’s Web Customer Experience Program: Facilitated acquisition and deployment of web content management system (WCMS) in support of corporate web initiatives. Manage business analysis process for redesign of the Allen‐Bradley and Rockwell Automation corporate web sites. Gather and validate business...
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...Microsoft CRM: Go Software http://nucleusresearch.com/library/microsoft-roi/f1.pdf http;//www.wne.edu/news/index.cfm/selection=doc.2507&DCIid=14709 Go Software Goals: 1. To find a solution that doesn’t crash. Their current solution was crashing about once a week. The company realized that this was impacting their sales as well as product support productivity. 2. To find two systems that could integrate so orders and contacts didn’t have to be entered twice. 3. Since the contact database was growing Go software wanted to prevent problems with performance and scalability. 4. Finding software that has the ability to rapidly customize screens to reduce order entry time. 5. To find a company to help implement the solution. Go Software Solution 1. Choosing Microsoft CRM based on its ability to integrate with Great Plains and other application. Microsoft CRM also had the ability to quickly customize screens to reduce order entry time. Microsoft CRM also had the SQL database support. (“ROI Case Study” 2005) 2. Looking for company to help them implement the solution. Finding Customer Effective, A Microsoft VAR that had experience implementing solutions. 3. GO mapped existing processes and practices to the new solution and figure out the changes that were needed to be made. 4. Then it developed a custom order-entry interface that pushed new records into Great Plains and then pushed it...
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...3446 – International Business and Management Final Project Microsoft -Business in China Megan DeMeo August 23, 2013 1. Case Summary Microsoft decided to enter into China back in 1992 and opened its first sales office in Beijng. China has an extremely large market of consumers which is the main reason many, including Microsoft, have been lured into China to start business. China also has a large number of inexpensive laborers that allows for work to be completed on a product and then to be sold at the same price but made for much less. Microsoft was also lured into China by the size of its market and its phenomenal economic growth as well as the Chinese engineering talent that was available. Microsoft has experienced complications over the years while performing business in China which has included piracy of its products. This was a major problem in the beginning, has been a constant issue over the years, and is still troubling Microsoft today. 2. Company Background The Microsoft Corporation is a multinational software company that was created in America and is headquartered in Redmond, Washington. The company was founded in 1975 by Bill Gates and Paul Allen. The company develops, manufactures, licenses, and supports a wide range of products and services related to computers and other electronic devices including video gaming systems. Microsoft operating systems, such as Vista and XP, run on 90 percent of all PC's...
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...Averyhart Dr. Law Trine University In order to have a free economy you must have a competitive market place. A market that is open and stimulates the economy. This gives consumers whether they are organizations or just regular citizens the opportunity to purchase consumer goods at a relatively low price. As opposed to other economies that are not open markets, and that have one firm dominating the market place. Which drives up the price of consumer goods and make them unreasonably high. This is where antitrust laws come into play ("The Antitrust Laws," 2015). What are antitrust laws? Antitrust laws keep organizations from creating monopolies in industries, or colluding to drive up the price of items. If two major firms i.e. Apple and Microsoft were to merge. They control a large majority of the marketplace in the computer industry. This merger would lead to a shift in the price of computer and computer technology. It would create unequal competition and drive many other firms out of business. With the resources and consumer base that both companies have they would be able to dictate the prices in the industry and not have to rely on consumer demand and market trends. The first ever antitrust law was passed in 1890 which was the Sherman Act ("The Antitrust Laws," 2015). The Sherman Act made it illegal to try to form a monopoly, have a monopoly, or plan to have one. ("The Antitrust Laws," 2015) With the Sherman Act violating any of the terms can lead to be prosecuted by the Department...
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...Intro to Business Week 3 The United States has several laws that are intended to further fair, balanced, and competitive business practices. Do you think that such laws are effective? If so, why? If not, why not? So the question asks if the several laws that the United States has to further fair, balanced, and competitive business practices are effective. My opinion not so much. There are many big companies out there that have stepped out of line and because they have good lawyers they are able to break those laws without getting penalized. However there are those occasions that those laws actually help out. One example is the Antitrust Law. Also referred to as "Competition Laws" - are statutes developed by the U.S. Government to protect consumers from predatory business practices by ensuring that fair competition exists in an open-market economy. One particular company that plays with these laws is Walmart. Walmart has many stores throughout the country and for many people it is the only store that has what they need. It is the one stop shop for many people in the Midwest. They have taken over towns and cities promising to not harm small shops and to give back to the people and it communities. Walmart is using the antitrust law in in Europe so that they can be in Europe and be that Monopoly. So with that being said Walmart is very familiar with such law. Another example of this company playing with this law is with Coka-Cola. Coka-Cola had a product they were going to...
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...The Microsoft Case Microsoft was investigated for antitrust behavior after a U.S. court of appeals upheld a lower court’s finding that Microsoft used a series of illegal actions to maintain its monopoly in Intel-compatible PC operating systems (95 percent market share). (McConnell, 2012). US District Judge Thomas Penfield Jackson against Microsoft Corporation is a major blow to the largest US software company. Jackson upheld virtually all the contentions of the antitrust division of the Department of Justice, which brought suit against Microsoft for anti-competitive and predatory practices. Judge Jackson's finding of fact is unequivocal about Microsoft's crude and deliberate efforts to use its monopoly position in PC operating systems to gain control over other areas of the lucrative software industry, especially those related to the Internet and e-commerce. As the Wall Street Journal noted in its news report, "the judge came away convinced that the software company has behaved more like a thug in its dealings with competitors and customers." (McLaughlin, 2011). I do agree that Microsoft was trying to gain monopoly power in the computer software industry. Evidence that supports this are supported by the following facts: 1) During that time, Microsoft developed an entire range of products under the Microsoft Office that would cater to the various requirements of professionals in every field - Microsoft Excel, Microsoft Word, Internet Explorer, Windows Media Player, Windows...
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...inferior goods and services and (3) suppressing innovation, as compared with a competitive situation (i.e., the existence of numerous, competing suppliers of the good or service).[1] In theory, the Government or State could collect the excess profits that the company obtained through taxes and then redistribute it among the buyers of the product. However, this redistribution is usually not feasible. It is difficult to ascertain what proportion of the profits of an enterprise is attributable to monopoly power and it is even more difficult to locate all buyers and reimburse them an amount proportional to their purchases. How can society, then, limit the market power and prevent the anti-competitively use of it? In the case of a natural monopoly, i.e. an electricity/power company, the solution is a direct regulation of the price. But more generally, the solution is to prevent companies from acquiring excessive market power and limit the use of that power if they already have it. In the United States, the regulation is made by the antitrust laws: a set of laws and regulations to promote competition in the economy by banning everything that...
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...Page |1 ABOUT US Bdjobs Training has been the biggest professional training house in the country. The tracks of its training programs include Marketing/Sales, IT , Commercial, Finance, Quality & Process, Industrial Engineering, RMG, Banking, HR, Development/NGO, Management Development and so forth. Since its inception, Bdjobs Training has been mentoring the professionals by providing latest industry focused education. BT, in this expedition, engages hundreds of industry experts to ensure quality education to the young entrepreneurs and professionals of the country. BT offers both short (1 or 2 days) and long courses in the form of workshop and certificate training. Also BT offers customized in-house training programs exclusively designed for a group of employees. Customized courses can be provided either at our training facilities or on-site at clients’ location. Our training programs are lively, interactive, and include role-playing and demonstrations of real-life workplace issues and solutions. bdjobstraining.com Page |2 bdjobstraining.com Page |3 TRAINING TRACKS Marketing/ Sales Track • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 1111 Selling Techniques for Excellence 13 Lessons to turn every Company into Fantastic Brands Advance Selling Techniques Art of Pharmaceutical Sales Brand Management–Walking the Talk Branding for Bangladeshi Business Constructive & Modern Leadership Approach in Selling through Team...
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...Unit of Study Outline HBM222/HBM350N Marketing Planning Semester 1, 2012 Version 1 (19 February, 2012) Table of contents Unit of Study Outline 4 Teaching Staff 4 Unit Aims. 4 Learning Objectives 5 Content 5 Learning and Teaching Structure 5 Lecture Program (Provisional Schedule) 6 Tutorial Guide 7 Resources and Reference Material 8 Assessment 9 a. Assessment Task Details: 9 b. Participation Requirements - Tutorials 9 c. Minimum Requirements to pass this Unit of Study: 9 NB - Your final mark will be the sum of the marks gained in all pieces of assessment noting that to pass this unit you must achieve at least 50% in the final exam. 10 If you score between 43% and 49% in the final exam your maximum mark will be 46%. 10 If a student scores less than 43% in the final exam, your maximum final mark will be 42%. 10 d. Assessment Criteria: 10 f. Extensions and Late Submissions: 11 g. Assessment Results: 11 h. Groupwork Guidelines: 11 i. Email Communication 12 j. Plagiarism: 12 k. Assessment and Appeals Policy and Procedure 12 Ethical Conduct at Swinburne 12 Blackboard Site for this Unit of Study 13 Student Feedback: 13 Safety Standards and Conduct Requirements: 13 Special Needs 14 Appendix 1 - Guidelines for Minor Assignment (situation analysis) 15 Appendix 2 - Marking Guide for Minor Assignment 16 Appendix 3 - Guidelines for Major Assignment (Marketing Plan) 17 Appendix 4 - Major Assignment (Marketing Plan) Marking Guide 18 Appendix 5 – Individual...
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...Case about SAS institute ins. 1. One critic calls SAS "a big brother approach to managing people." Is the company too paternalistic? Can a company be too paternalistic? I do believe that SAS's approach to managing people is the result of an accurate analysis performed by the management staff. Therefore, when the management discusses improving employee retention rates, the initial topic is often higher salaries and bonuses. That is partly valid, because money is a key element; as SAS can attest, retention efforts can be very effective if they focus on more ways to spend the money than just increasing salary levels. With its strategy to boost employee retention, the company has created a culture and programs that encourage and drive employee loyalty. According to Pfeffer (2001), "Your profits come from loyal customers who do business with you for reasons other than just price. Customer loyalty is a consequence of loyalty from employees who produce great products and offer great service. In the short run, with enough venture money and enough product demand, any business model may appear feasible. In the long run, those companies that actually run their businesses efficiently and produce sustainable results will be the ones you keep reading about." ( 18). I do not think that this is a "big brother approach" at all; at the end, it is just a way to achieve a better business result. The top management prefers to spend money on the employees rather than spending money on recruiters...
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...IFSM 461 Case Study Solution Click Link Below To Buy: http://hwaid.com/shop/ifsm-461-case-study-solution/ Case Study Using the case study provided, students will prepare and deliver an analysis which is divided into five parts, or stages. Each stage is to be completed and submitted via the Assignment Folder according to the Course Schedule. The stages build upon each other and consist of the following assignments: (Only do stage 1 to 3) Text Book- (Systems Analysis and Design 10th edition by Harry J. Resenblatt. 2014. Shelly Cashman Series. Course Technology) Stage 1: Using the case provided, develop a Requirements Document that provides a high-level description of the current information system and a proposed replacement system, process diagrams for each, a Functional Decomposition Diagram (FDD), and a Systems Requirement Checklist for the new system. Analysis will be presented in 3-5 page paper, plus diagrams, using Microsoft Word. Stage 2: Using the case provided and the process identified in the assignment, model the data and processes by developing a Context Diagram and a Diagram 0 for the new system. Deliverable is the two diagrams, properly labeled, using Microsoft Word or PowerPoint (or a drawing tool that can be viewed without specialized software other than Microsoft Office). Stage 3: Using the case provided and the process identified in the assignment, develop a Decision Table and a Decision Tree, relevant to the new system. Deliverable is the...
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... | | |College of Social Sciences | | |PSY/322 Version 2 | | |Consumer Psychology and Research | Copyright © 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course focuses on consumer behavior and marketing research. Topics include the cognitive processes underlying consumer choice, descriptive consumer characteristics, and environmental consumer behavior. This course emphasizes the implications of consumer behavior on domestic and global marketing communications. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your...
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...Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Submitted by: Professor: LEG 500 Date of Submission: Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. The ethical issues are based on the social code and daily morality. Since the discussion is based on customer loyalty, stem cell research and abortion. Yet this invokes some serious arguments which proves that there are ethical issues which are yet of considerable concerns and need to be addressed. The ethical issues that are faced by the company mostly revolve around the morals and principles of the right and the wrongful actions. Here the focus is also on the moral approvals in terms of the what is viewed correct by individuals in certain professions. The main ethical issues however arise from advertising, personal selling, suppliers, contracts and pricing. Some of the main ethical issues that relate to the business are based mainly in terms of market research, audiences and pricing. The market researches can invade the privacy of the customers. In addition, in terms of the research, there is a high chance that these can be conducted based on stereotypes, which can be unethical. It is important for companies to use the market research as a means of marketing and a means to attain feedback for their performance...
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