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Marketing Practices in Rural India

In: Business and Management

Submitted By harisreez
Words 2902
Pages 12
Current Marketing Practices in Consumer Durables in Rural India

Contents
Introduction ........................................................................................................... 3 Indian Rural Market: ........................................................................................... 3 Recent shift in attention from urban to rural market:......................................... 3 Special Features of rural markets: ...................................................................... 4 Methodology ......................................................................................................... 6 Questionnaire ........................................................................................................ 7 Responses .............................................................................................................. 8 Respondent 1...................................................................................................... 8 Respondent 2...................................................................................................... 9 Respondent 3.................................................................................................... 11 Learnings from the Project................................................................................... 14 Awareness ........................................................................................................ 14 Acceptability ..................................................................................................... 14 Availability ........................................................................................................ 15 Affordability ...................................................................................................... 15 Conclusion...

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