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Marketing Principles and Applications

In: Business and Management

Submitted By cmwill37
Words 1833
Pages 8
Devil – Vacuum Cleaners
Cytonia Williams
000299566
Marketing Principles and Applications
Western Governors University

Abstract
Company G new stream of vacuum cleaners – “Devil”, are a part of newly improved line of small appliances. The vacuum cleaners are designed in way, so that they allow consumers to improve the quality and convenience of their lives. These new lines of vacuum cleaners are very effective which deliver unmatchable performance by any existing product in the market. Company G’s vacuum cleaners are targeted for consumers who are pet owners. Devil product line will use the existing company logo XG on the product. As an introductory offer company G is offering a 30-day money back with no questions asked to the customers.
Product Support of Mission Statement
Company G’s Devil vacuum cleaner is a high-quality, innovative electronic solution to enable consumers to improve the quality and convenience of their lives. Devil vacuum cleaner line falls into the category of shopping goods (Consumer good classification).Devil vacuum is part of re-designed small appliances category. The re-designed vacuum cleaner provides a superior performance over any available product in this line.
Company G’s engineers were able to design the product in such a way that these appliance provided effective and stable performance for years. This has added lot of value to the Devil product line.
Target Market
Most pet owners face with pet hair problems and most current vacuum cleaners aren’t highly effective in removing animal hair from the carpets and rugs (The vacuum cleaners that were top dogs in our pet hair tests, 2013). Understanding the need of the customers Company G has designed the Devil – new vacuum cleaner. Devil specializes in removing animal hair from carpets and rugs. The design specifications include a high power suction engine, which is effective on

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