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Marketing Principles and Practises

In: Business and Management

Submitted By gillybill
Words 2882
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Marketing Principles and Practises
Marketing: Overall Concept
This is all about management for a business in how their goals will be achieved to meet the needs of its customers.

Apple’s Marketing Concept
Apples market concept is to do research about the market they are going in. This is so that they know the ins and outs of the product that they are going to sell and see what people think about it. Apple will also find a product that they are interest in and make it much better than their competition. This is so that they can bring more custom to the stores.

Marketing Definitions * One definition would be that marketing is a set of business goals that are created so that a plan can be made and presented for an organisations product or service so that it can build effective customer relationships. * The second definition would be the management process which is responsible for identifying, expecting and satisfying customer requirements profitability. * The third definition would be that it is the process or technique or promoting, selling and issuing a product or service.
The definition that I agree with is the third one. This is because when a business is selling a new product it should always be promoted first so that customers know what new products that business is selling and this also go for the service that a business provides. This is because if a business is trying to sell a new product then by providing a suitable service it will help to promoter a product. I did not agree with the other two definitions as I believe that the third definition made more sense on what marketing is then what the other two definitions meant.

I got all three definition of this website: http://www.slideshare.net/ProfessorMathur/definition-of-marketing Marketing Activities

5 marketing activities would be a questionnaire, a focus group, a...

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