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Marketing Principles

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INVOCATIONS
1. Earn 1000 Good Deeds
Prophet Muhammad (Peace be upon him) said:
"Is anyone of you incapable of earning one thousand Hasanah (rewards) a day?"
Someone from the gathering asked, "How can anyone of us earn a thousand Hasanah?"
Prophet Muhammad (Peace be upon him) said:
"Glorify Allah a hundred times by just saying ‘Subhanallah’ and a thousand good deeds will be written for you, or a thousand sins will be wiped away.” (Muslim 4:2073)

2. One Of The Rare Treasures Of Paradise
Hazrat Abu Dharr (R. A.) narrated that Prophet Muhammad (Peace be upon him) said:
“Should I not tell you of one treasure of the unlimited treasures of Paradise?”
I replied spontaneously, “Oh RasulAllah (Peace be upon him) that would be an honour indeed.”
Prophet Muhammad (Peace be upon him) said:
“That rare treasure is ‘La Hawla Wa La Quwwata Illa Billah’.” (Ibn Majah)

3. A Date Palm Planted In Paradise For The One Who Recites This
Hazrat Jaa'bir (R. A.) narrated that Prophet Muhammad (Peace be upon him) said:
“For the person who recites ‘Sub-Han'allah Hil Azeem Wa Bi-Ham'dihi’ a date palm will be planted for him in Paradise.” (Tirmidhi)

4. Forgiveness For Sins Even If They Are Like The Foam Of The Sea
Narrated by Abu Huraira, Prophet Muhammad (Peace be upon him) said:
“Whoever says ‘Subhan Allaahi Wa Bihamdihi’ one hundred times a day, will be forgiven all his sins even if they were as much as the foam of the sea.”
(Bukhari, Book #75, Hadith #414)

5. Earn Over A Billion Rewards In Just A Few Seconds!
Narrated by Ubaadah that Prophet Muhammad (Peace be upon him) said:
“Whoever seeks forgiveness for the believing men and believing women, Allah will write for him a good deed for each believing man and believing woman.” (Tabarrani)

6. That Which Shall Have No Equal On The Day Of Resurrection:
Narrated by Abu Huraira, Prophet Muhammad (Peace be upon him) said:
“Whoever says one hundred times in a day ‘Laa Ilaaha Illallaahu Wahdahuu Laa Shareeka Lahu, Lahu-L-Mulku Wa Lahu-L-Hamdu Wa Huwa Alaa Kulli Shai’in Qadeer’ he will get the same reward as given for manumitting ten slaves, and one hundred good deeds will be written in his accounts, and one hundred sins will be deducted from his accounts, and it (his saying) will be a shield for him from Satan on that day till night, and nobody will be able to do a better deed except the one who does more than he.”
(Bukhari, Book #75, Hadith #412)

7. Four Phrases That Are Heavier On The Scales Than An Entire Morning Of Zikrullah (Remembrance Of Allah)
The Mother of the Believers, Juwairiyah bint Al-Harith (R. A.) reported that the Prophet came out from my apartment in the morning as I was busy in performing the dawn prayer. He came back in the forenoon and found me sitting there. The Prophet (Peace be upon him) said,
“Are you still in the same position as I left you?”
I replied in the affirmative. Thereupon the Prophet (Peace be upon him) said:
“I recited four phrases three times after I had left you. If these are to be weighed against all you have recited since morning, these will be heavier. These are
‘Subhan-Allahi Wa Bihamdihi, Adada Khalqihi, Wa Rida-A Nafsihi, Wa Zinatah Arshihi, Wa Midada Kalimatihi’.” (Muslim)

8. A Phrase That Comes With Rewards In The Millions
On the authority of Abdullah Ibn Umar that the Prophet (Peace be upon him) said:
“Whoever enters a market and says ‘Laa Ilaaha Ill Allahu Wahdahu Laa Shareeka Lahu, Lahul Mulku Wa Lahul Hamdu Yuhyi Wa Yumeetu Wa Huwa Hayyun Laa Yamootu, Bi Yadihil Khayr, Wahuwa Alaa Kulli Shay In Qadeer’, Allah will write for him a million good deeds, erase a million of his bad deeds and build for him a house in Jannah.”

And in another narration, instead of mentioning that Allah will build a house in Jannah, it states,
“and he will be raised by one million levels.” (Tirmidhi)

9. Reciting Tasbeeh, (SubhaanAllah), Tahmeed (Al-hamdu Lillah) & Takbeer (Allahu Akbar) & Enjoining What Is Good & Forbidding What Is Evil & Praying Salaatul Duha (Breakfast Prayer)
It was narrated from Abu Dharr that the Prophet Muhammad (Peace be upon him) said:
“For every bone of the son of Adam a charity must be given each day. Every Tasbeeh (saying ‘Subhaanallah’) is a charity, every Tahmeed (saying ‘Al-Hamdu Lillaah’) is a charity, every tahleel (saying ‘Laa Ilaaha Ill-Allah’) is a charity, every takbeer (saying ‘Allaahu Akbar’) is a charity, enjoining what is good is a charity, forbidding what is evil is a charity, and two Rakats (Nafl) offered in the mid-morning (Duha) is sufficient.”
(Muslim, 720)

10. The Virtues Of Reciting Tasbih At-I-Fatima
A well-known Tradition of the Prophet (Peace be upon him) has it that the Prophet's beloved daughter (and Hazrat Ali's (R. A.) wife), Hazrat Fatima (R. A.), used to perform all the domestic duties with her own hands. She had even to draw water from the well and to carry it home and to grind the corn in the millstone. One day she begged the holy Prophet (Peace be upon him) to provide her with a domestic servant upon which the Prophet (Peace be upon him) said:
"I will tell you of something that will serve you better than a domestic servant. Recite ‘Subhaanallah’ 33 times, ‘Al-Hamdu Lillaah’ 33 times, and ‘Allahu Akbar’ 34 times after each Salaah and on retiring to bed. This will be of greater value to you than a servant."

Another Tradition says,
"Whoever will recite after each Salaah 33 times ‘Subhaanallah’, 33 times ‘Al-Hamdu Lillaah’, and 34 times ‘Allahu Akbar’, and, at the end of it, the Kalima of ‘Laa Ilaaha Illal Laahu Wahdahu Laa Sharika Lahu Lahul Mulku Wa-Lahul Hamdu Wa Huwa Alaa Kulli Shay-In Qadeer’ all his sins will be forgiven even if they be as profuse as the foam of the sea."

11. How To Erase 2500 Sins In 5 Minutes!
Abd-Allaah Ibn Amr (R. A.) narrates that Prophet (Peace be upon him) said:
“There are two qualities, no Muslim man acquires them but he will enter Paradise, and they are simple and easy. He should glorify Allah (say ‘Subhaanallah’) 10 times immediately after each prayer, and praise Him (say ‘Al-Hamdu Lillaah’) 10 times and magnify Him (say ‘Allaahu Akbar’) 10 times.”

I saw the Messenger of Allah (Peace be upon him) counting this on his fingers. He said:
“That makes one hundred and fifty on the tongue and one thousand five hundred (hasanaat) in the scales.”

Note: Each of three phrases repeated 10 times makes 30; multiplied by the number of daily prayers, which is 5, makes 150. Each of these good deeds of the tongue will be rewarded with 10 hasanaat which will be 1500 and will be added to the total of good deeds to be weighed in the balance or scales on the Day of Judgement.

12. Glorifying Allah 100 Times When One Goes To Bed
When you go to bed, glorify Him and praise Him and magnify Him One hundred times: that will be one hundred on the tongue and a thousand in the scales.

Who among you does 2,500 bad deeds in one day? They said: “How could we not count (our sins)?” He said: “The shaytaan comes to any one of you whilst he is praying and says, Remember this, remember that, until he finishes his prayer and does not do (this zikr), or he comes to him when he is lying down and makes him sleepy, until he falls asleep (without doing this zikr).” (Sunan al-Tirmidhi, 3332)
13. Earning A 1000 Good Deeds And Wiping Away A 1000 Bad Deeds In Minutes
If a person says ‘Subhanallah’ 100 times, a thousand good deeds are recorded for him and a thousand bad deeds are wiped away. (Muslim)

14. Jannat Becomes Obligatory For The One Who Recites The Following
Abu Sa’id (R. A.) said that RasullAllah (Peace be upon him) said:
“Whoever says ‘Radeetu Billahi Rabban, Wa Bil-Islaami Deenan, Wa Bi-Muhammadin Rasoolan’ Jannah becomes obligatory for him (to enter).”
(Abu-Dawud)

- Best said in Morning and Evening with "Nabiyan wa rasoolan"

15. The Virtues of Reciting the First Kalimah

The declaration of belief in the oneness of Allah or kalimah tayyibah

Laa ilaaha ill-Allah

(There is no worthy of worship except Allah)

Hadrat Zaid bin ?Arqam (Allah be pleased with him) narrated that the Messenger of Allah (peace be upon him) said: ?Whoever says Laa ilaaha illal-laah?sincerely will enter the Paradise.?

It was said: And what is the [sign of] sincerity? He said: ?That this kalimah stops him from those things which Allah has forbidden.? (Tabaraani in Awsat-ul-Kabeer)

?Do you not see how Allah puts forth the likeness of a good word (kalimah tayyibah)? It is like a good tree, whose root is firmly fixed and whose branches reach to the sky. It brings forth its fruit in all seasons by the command of its Lord. And Allah sets forth parables for men, so that they may take heed. And the likeness of an evil word (kalimah khabeetha- a word of shirk) is like an evil tree, which is uprooted from the face of the earth, and has no stability.? (Qur?an: 24-26)

16. Virtues of Reciting the Third Kalimah:

The word of glorification or the Kalima-e-Tamjeed

Subhana-llahi, wa-l-hamdu li-llahi, Wa la ilaha illa-llahu, wa-llahu akbar. Wa la hawla Wa la quwwata illa bi-llahi-l-?aliyyi-l-?azim

(Glory be to Allah. And praise be to Allah. And there is no god except Allah. And Allah is the Greatest. And there is no power and no strength except with Allah, the Most High, And Most Great)

Ibn Mas?ood (Allah be pleased with him) narrated that the Messenger of Allah (peace be upon him) said: ?When I met Prophet Ibrahim (peace be upon him) in the night of Mi?raaj (Night of ascension) he asked me to convey his Salaam to my Ummah and to tell them that the Paradise has a fertile soil and sweet water, and is like a vast field. And its plants are [the words above].?

Another version says: ?Whoever recites the words above, a tree in Paradise is planted for him for each word he says.? (Virtues of Dhikr; Tirmidhi)

17. Virtues of reading the Fourth Kalimah:

The word of Oneness of Allah or the Kalima-e-Tawhid:

La ilaha illa-llahu wa?dahu la sharika lahu lahu-l-mulku Wa lahu-l-hamdu yu?yi Wa yumitu Wa huwa ?ayyu-lla yamutu abadan abada, ?u-l-jalali wa-l-ikram, biyadihi-l-khayr, wa huwa ?ala kulli Shay?in qadir.

(There is no god except Allah, Who is Alone and has no partners. For Him is the Dominion and for Him is all praise. He gives life and causes death. And He is living and will never ever die. Owner of Majesty and Honour: In His Hands is all goodness. And He has power over all things)

Abu Hurairah (Allah be pleased with him) reports that the Messenger of Allah (peace be upon him) said: ?A person who recites: Laa ilaaha illal-laahu wahdahu laa shareeka lahu, lahul-mulku wa lahul-hamdu wa huwa ?alaa kulli shay-in qadeer, a hundred times daily will have reward equal to that of freeing ten slaves and one hundred good deeds will be written for him, and one hundred of his sins will be lifted from him, and for the whole day, he will remain immune from the Shaytaan until the evening, and on the Day of Judgment, no one will exceed him in merit except one who has done [these phrases] more.? (Agreed Upon)

18. Virtues of Reciting AYAT UL KURSI after Salaat

Rasulallah (peace be upon him) said: "Whoever recites Aayatul Kursi after every Fard (Fard Salat). Only death is keeping him/her from entering Jannah. (As soon as he/she dies, will enter Jannah) (Nisa'i, Ibne Habban, Ibnelsani A'n Abi Amatah Albahili Radiallah Anhu)

Another Hadith states that Reciting Ayatul Kursi after one Fard (Fard Salat) will cause a person to stay in Allah's protection until the next Salat. (Tibrani Fil Kabeer)

18.1 Recite Ayatul Kursi for protection

Imam Bihaqi (Ra) States: The one who recites Ayatul Kursi before falling asleep, Allah gives protection to his/her home and his/her Family. (Marqat Sharah Mishkaat, Mulla Ali Qaderi, vol. 2 pp. 583)

In another Hadith the Jinn and Shaithaan do not come close to the house in which Ayatul Kursi is recited. (Tirmizi Altargheeb Wal Tarheeb Lilmanzari vol.2 pp.631)

18.2 Recite Ayatul Kursi for blessing in ones food

Hadrat A'isha Radiallah Anha states that a person arrived in the court of Rasulallah (peace be upon him)and complained that there is no Barakat (Blessings) in anything in his home. Rasulallah (peace be upon him)said, ?You do not recite Ayatul Kursi, whichever Food and Curry you will recite Ayatul Kursi on, Allah will give Blessings on that Food and Curry. (Tafseer Dar Manshoor vol. 1 pp. 323)

19. Visiting a sick Muslim.

"There is no Muslim who visits another sick Muslim early in the morning but 70 thousand angels send blessings upon him until evening comes, and if he visits him in the evening, 70 thousand angels send blessings upon him until morning comes, and he will have a garden in paradise." [Tirmidhi]

20. Going to the Masjid in order to learn or teach

Attending lectures in the Masjid. "Whoever goes to the Masjid not desiring anything except to learn or teach what is good has the reward of a pilgrim who completed his Hajj" (Tabarrani)

21. Praying the 12 Sunnah Rakats each day

"Allah will build house in Jannah for whoever is diligent in observing 12 Sunnah rakat (as follows) 4 rakat before and 2 after Dhur, 2 after the Maghrib, 2 after Ishaa, and 2 before Fajr." (Tirmidhi)

22. Praying Fajr then worship until after Sunrise (15-20 min after sunrise)

"Whoever prays Fajr Salaat in congregation, then sits remembering Allah until sunrise, then prays 2 Rakats of Salat has a complete reward of Hajj and Umrah. (the Prophet (Peace be upon him) repeated the word 'complete' 3 times for emphasis) (Tirmidhi)

23. Reward for Reciting each letter of Holy Qur?aan.

It was narrated that ?Abd-Allaah ibn Mas?ood said: The Messenger of Allah (peace and blessings of Allah be upon him) said: ?Whoever reads a letter of the Book of Allah will be credited with a good deed, and a good deed gets a tenfold reward. I do not say that Alif-Laam-Meem is a letter, rather alif is a letter, laam is a letter and meem is a letter.? (Narrated by al-Tirmidhi, 2910)

23.1 Surah Fathiha The Mother of the Qur?an and a cure for every disease

Abu Sulaiman says that once a group of Companions were in an expedition (ghazwa) when they happened to come across an epileptic person, who was unconscious. One of the Companions recited Surah Al-Fatiha and blew in his ear. The epileptic person immediately cured. When Sayyidana Muhammad (Peace be upon him) was informed of this, he said: ?It (Surah Al-Fathiha) is ?The Mother of the Qur?an? (Umm al-Qur?an) and is a cure for every disease.?

[This narration has been recorded by Ath-Thua?lbi from Abu Sulaiman, who narrated it from Muawiya bin Saleh (RA), Tafseer Mazhari 1:31]

23.2 Surah Mulk which protects one from the Torment of the Grave

It was narrated that Abdullah ibn Mas?ud said: Whoever reads Tabarakallahi Biyadihil Mulk [i.e. Surah al-Mulk] every night, Allah will protect him from the torment of the grave. At the time of the Messenger of Allah (Peace be upon him) we used to call it al-mani?ah (that which protects). In the Book of Allah it is a surah which, whoever recites it every night has done very well. (an-Nasa?i)

23.3 Surah Zilzalah worth half of the Qur?an

Abdullah Ibn ?Abbas and Anas Ibn Malik (Ra) reported that the Prophet (Peace be upon him) said, ?Whoever recited Surah Zilzilah (99) would get the reward of reciting half the Qur?an. Whoever recited Surah al Kaafirun (109) would get a reward as if reading a quarter of the Qur?an. Whoever recited Surah al Ikhlas (112)would get a reward as if reading one third of the Qur?an?. (At-Tirmidhi 2818/A)

23.4.1 Surah Iklhas worth a third of the Qur?an

Abu Sa?id al-Khudri (RA) reported that the Messenger of Allah (Peace be upon him) said to his Companions, ?Are any of you unable to recite a third of the Qur?an in a night?? That was difficult for them and they said, ?Which of us is able to do that, Messenger of Allah?? He said, ?[The surah] ?Say: He is Allah, Absolute Oneness, Allah, the Everlasting Sustainer of all? (112) constitutes a third of the Qur?an.?? (Sahih al-Bukhari 6:61 #534, Riyad as-Salihin by Imam an-Nawawi Ch.183 #1010)

23.4.2 Surah Iklhas recited 200 times daily gets forgiveness of 50 years of sin

Anas ( RA) reported the Prophet (Peace be upon him) as saying, ?If anyone recites two hundred times daily, Qul huwallahu ahad the sins of fifty years will be wiped out, unless he is in debt.? (At-Tirmidhi and Darami).

The latter version has ?fifty times? and he did not mention ?unless he is in debt?

23.5 Surah al Falaq and An Naas protection from Jinn and evil eye

The Prophet (Peace be upon him) used to seek refuge from the jinn as well as from the evil eye until Surah al Falaq and An Naas were revealed. When they were sent down, he utilised them and left other things. [At-Tirmidhi #1984, Riyad as-Salihin by Imam an-Nawawi Ch.183 #1014]

24. Good manners are the Heaviest on the good deed scales

Abu Darda (May Allah be pleased with him) reported: The Prophet (Peace be upon him) said, "Nothing will be heavier on the Day of Resurrection in the Scale of the believer than good manners. Allah hates one who utters foul or coarse language.''

25. We will regret the Seconds we wasted without remembering Allah

Hadhrat Mu'az [RA] narrated Rasulallah (Peace be upon him) said: ?The Inhabitants of Paradise will not be grief stricken or sorrowful about anything they did in the life of the world except for the time they spent without being in the remembrance of Allah? (Tabaraani)

26.1 Do Dhikr of Allah even if its on Comfortable beds

Hadhrat Abu Saeed Khudri (Ra) narrates that Rasulullah (Peace be upon him) said:

?There are many people reclining on comfortable beds and making the Dhikr of Allah on earth. Allah will grant them elevated ranks (in the Aakhirah).? (Ibn Habbaan)

Those indulging in luxury should not abstain from Dhikrullah. They too should be constantly engaged in the remembrance of Allah whilst enjoying the comforts of the bounties which whilst enjoying the comforts of the bounties which Allah has bestowed on them and Allah will give them elevated ranks in the hereafter.

26.2 Do so much Dhikr that people think your mad

Hadhrat Abu Saeed Khurdi (Ra) also narrates that Rasulullah (Peace be upon him) said:

?Engage in the Dhikr of Allah in such abundance that people comment that ?you are insane?.? (Ahmed, Abu Ya?la, Ibn Habbaan)

26.3 Remember Allah in the places where people don?t usually remember Allah

It is mentioned in hadith that in a place where people are oblivious to dhikir, remembrance of Allah is like being steadfast in jihad, when others are running away. (Targhib, p. 193, vol. 3 ref. Bazar and Tibrani)

27. Always thank Allah for EVERYTHING

A?ishah (may Allah be pleased with her) said, I asked, ?Messenger of Allah, why do you exert yourself so much while all your sins have been forgiven?? To this he replied, ?`A?ishah, should I not be a grateful servant of Allah?? (Muslim).

Anas bin Malik (May Allah be pleased with him) reported: The Messenger of Allah (PBUH) said, ?Allah is pleased with His slave who says: `Al-hamdu lillah (praise be to Allah)? when he takes a morsel of food and drinks a draught of water.? (Muslim)

28. Praising Allah upon Sneezing and its Response

Abu Hurairah has related a Prophetic saying: "Allah likes sneezing and dislikes yawning. When anyone of you sneezes he should say ?Alhamdulillah? and the hearer thereof should respond ?Yar hamakullah? as it is a right of the one who sneezes." (Sahih Bukhari).

29. Allah will increase us the more thankful we are to him

-Allah likes those who are thankful [39:7]

-Allah rewards those who are thankful [3:144]

-Allah gives more benefits and blessings to those who are thankful [14:7]

-Allah protects those from harm who render Him thankfulness [54:34-35]

29.1 Dua to make in every dua to become of the appreciative

Allahumma a-inni ala Zikrika wa shukrika wa husni ibadatik

(O Allah! Help me to remember you, to thank you, and to worship you in the best of manners)

29.2 Thanking people

The Prophet (Peace be upon him)said, Whoever has a favour done for him and says ?Jazaak Allahu khayran? has done his utmost to thank him. (At-Tirmithi)

30. Meet Your Brother with a happy face

Abu Dharr said, "The Prophet, may Allah bless him and grant him peace, told me, 'Do not consider anything correct insignificant, even meeting your brother with a happy face." (Muslim)

31. Even Moving obstacles from peoples paths is a great reward

Abu Hurairra reported that the Prophet, may Allah bless him and grant him peace, said, "A man passed by a fallen branch in the middle of the road and said, 'By Allah, I will remove this from the path of the Muslims so that it does not inconvenience them' and he was admitted into the Garden." (Muslim)

32. Being kind to Parents is the best deed after Salat

It is narrated on the authority of Abdullah bin Mas'ood (may Allah be pleased with him), who observed:

"I asked Allah's Messenger (May peace be upon him) which deed was the best." He (the Holy Prophet) replied: 'The Prayer at its appointed hour.' I (again) asked: "Then what?" He (the Holy Prophet) replied: 'Kindness to the parents? (Sahih Muslim: 120)

33. Sending Darud and Peace on the blessed Prophet (Peace be upon him)

The Holy Prophet as saying that "One sent by my Sustainer came to me and told me that 'Whoever from your ummah sends darud on you once ten good deeds are recorded on his behalf, his ten (minor) sins are pardoned and he is elevated by ten stages" (Sunan Nisai and Musnad Ahmed, AI-targhib li al Mundhari, P.157 volume 3)

And Anas (RA) a companion, has said that the eternally blessed Prophet said that "When my name is mentioned before anyone it is incumbent upon him to, send darud on me, and whosoever sends darud once, Allah sends His Mercy on him ten times (ibid.)

The best Darud is that which we read in our Salah and the shortest is to say "Salallahu Alaihi Wasallim"

34. Seeking forgiveness as much as possible everyday

Prophet Muhammad (Peace be upon him) was free of all sin, but even then he has said that "I beg for Allah's forgiveness seventy times or more every day" (Bukhari)

The Prophet (Peace be upon him) said: "Whosoever regularly seeks Allah's pardon, Allah makes for him a way out of all tight corners, removes all his worries and grants him sustenance from sources he had never imagined." (Abu Damd, Kitab-al-Satat, Bab-al-Istighfar).

35. Planting Trees is like giving Sadaqa and a means of great Reward]

Planting plants and trees in appropriate places is an act of great merit

Anas (RA) has quoted Rasulallah (Peace be upon him):

"A man plants a tree or sows a field and a man or bird eats from it, the tree or field becomes a source of sadaqah for him." (Bukhari and Muslim)

36. Teach others beneficial Islamic things and have mercy of Allah and all creatures

Abu Umama has quoted the following words of our Prophet (Peace be upon him) ?Allah the Most High and His Angels and all creatures of the Heavens and earth even the ants inside their ant-holes shower mercy one those who teach things of benefit to others.? (Jame-Tirmidhi)

37. Greet your Muslim brother whether you know them or not

Our holy Prophet (Peace be upon him), was asked as to which actions are good for Muslims. Among the actions which he enumerated was this: "You should greet people whether you know them or not."

It is reported about Abdullah bin Omar that sometimes he went out of the house only to greet any Muslims he met and thus to increase his merit. (Muvatta Imam Malik)

37.1 When entering ones house greet with salaam even when entering empty house

Our holy Prophet (Peace be upon him) instructed his personal servant Anas as follows, ?Oh son! When you enter (your) house, greet your family members; this act shall be of benefit for both you and your family members." (Tirmidhi)

Even when entering an empty house one should greet with the intent that angels are being greeted.

37.2 Reward for giving FULL salaam is 30 good deeds

Imran bin Husayn(RA) recounts that once he and others were in the presence of the Prophet (Peace be upon him) when a man came and said, "u alaikum", to which the blessed Prophet (Peace be upon him) responded and said, "Ten" (i.e. the person who had greeted him had earned ten merits); then another man came and he "u alaikum wa Rahmatullah", to which the Prophet (Peace be upon him) responded and said "Twenty" (i.e. the person had earned twenty merits). Finally a third man came and said "u alaikum wa Rahmatullah wa Barakatu", to which the exalted Prophet (Peace be upon him) responded and said, "Thirty" (i.e. the person had earned thirty merits) (Abu Daud, Tirmidhi, Jami al Usul, p. 602. vol 6)

38. Love for the sake of Allah and be under his shade

One hadith says, ?Allah shall ask on the Day of Judgement, ' Where are those who loved for the sake of my Greatness? Today when there is no shade save Mine, I shall have them in My Shade.'" (Sahih Muslim: Kitab al Birr wa al Silah)

Another tells us that "On the Day of Judgement, those who had mutual love for the sake of Allah's Greatness shall be on pulpits of light and all shall envy them." (Jami' Tirmidhi, Kitab al Zuhd)

39. We will be with those whom we love even the Prophet (Peace be upon him)

Anas (RA) Quotes that someone asked our blessed and exalted Prophet,"When shall come the Day of Judgement?" Our Prophet asked him "What preparation have you made for the Day?" The man said, "Nothing, but I have love for Allah and for His Messenger." The Prophet said, "You shall be (on that Day) with whom you love."

Anas (RA) says that these words of the Holy Prophet (Peace be upon him) so pleased us as nothing had ever done. He further said, "I have great love for the Holy Prophet (Peace be upon him) and with Abu Bakr (RA) and Umar(RA), may Allah be pleased with them, and because of this love, I shall be in their company, even though my deeds are not equal to theirs." (Sahih Bukhari, kitab-al-Adab, chapter Alamah al Hubb fi Allah).

40. Magnify ones intention and get even MORE reward doing good deeds!

Allah's Messenger (peace be upon him) said: "Deeds (their correctness and rewards) depend upon intentions, and every person gets but what he has intended." (Agreed upon)

Ibn Al-Mubarak said: "May a small deed be magnified by the sincere intention; and may a great deed be diminished by the insincere intention"

If we do not correct our intention before doing a good act or deed then we will not get rewarded our deeds even if it is a great one, while we can magnify our humble deeds by a sincere intention.

May Allah increase us in good and give us the ability to do excessive good deeds so that we may please him and make him the happiest so we can achieve the highest ranks of Paradise. Ameen

?Surely Allah does not do injustice so much as an atom?s weight, and in case it is a fair deed, He will double it and bring from very close to Him a magnificent reward.? (4:40)

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Marketing Principle

...Marketing Principles Table of Contents Introduction 1 Assignment 1 1 LO 2.1 show macro and micro environmental factors which influence marketing decisions 1 Assignment 2 3 LO 1.1 explain the various elements of the marketing process 3 LO 1.2 evaluate the benefits and costs of a marketing orientation for a selected organization 3 LO 2.2 propose segmentation criteria to be used for products in different markets 4 LO 2.3 choose a targeting strategy for a selected product/service 4 LO 2.4 demonstrate how buyer behavior affects marketing activities in different buying situations 4 LO 2.5 propose new positioning for a selected product/service 5 LO 3.1 explain how products are developed to sustain competitive advantage 5 LO 3.2 explain how distribution is arranged to provide customer convenience 6 LO 3.3 explain how prices are set to reflect an organization’s objectives and market conditions 6 LO 4.1 plan marketing mixes for two different segments in consumer markets 7 LO 3.4 illustrate how promotional activity is integrated to achieve marketing objectives 7 LO 3.5 analyze the additional elements of the extended marketing mix 8 LO 4.2 illustrate differences in marketing products and services to businesses rather than consumers 8 LO 4.3 show how and why international marketing differs from domestic marketing 8 Conclusion 9 References 10 Introduction Marketing can be described as the total number of activities involved in transferring of goods from producer to......

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...------------------------------------------------- MKTG 210: PRINCIPLES OF MARKETING FINAL EXAM I. Multiple choice questions (40%) 1. ________ consists of direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships. a. Indirect-marketing b. Buzz marketing c. Guerrilla marketing d. Direct marketing e. Promotional marketing 2. For buyers, direct marketing is convenient, easy to use, and private. For sellers it is ________. a. a great tool for building customer relationships b. great to find customers that a firm might otherwise overlook c. a low-cost, efficient alternative for reaching their markets d. none of the above e. A, B, and C 3. Which of the following is NOT a form of direct marketing? a. face-to-face selling b. advertising c. telephone marketing d. direct-mail marketing e. none of the above 4. Ching sells organically grown produce. Often he will trade some of his produce for dairy products produced by other farmers. The sum of the values that others exchange is called a ________. a. price b. cost-plus price c. dynamic price d. common value price e. penetration price 5. Unlike the other 3Ps, price produces ________. a. revenue b. variable costs c. expenses ...

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...BBM104/05 Principles of Marketing Tutor-marked Assignment 1 (TMA 1 – 20%) Submission Date: 7 March 2014 Semester January 2014 BBM104/05 Principles of Marketing  Tutor-marked Assignment 1 Instructions 1. TMA 1 covers Unit 1 and Unit 2. 2. TMA 1 contains 5 application questions 3. TMA 1 carries 20% of your final total marks 4. The assignment should be typed using Times New Roman, font size 12 and 1.5 spacing. Total word count should not exceed 3500 words. 5. The deadline for the submission of TMA is 7 March 2014. A softcopy of your TMA in Microsoft Word should be submitted via Online Assignment Submission System (OAS). 6. A softcopy of your TMA must also be submitted to your class Turnitin. Case Study Groupon: Helping Consumers with Purchase Decisions Source: Groupon Sdn Bhd, via www.groupon.com.my, University of Chicago graduate student, Andrew Mason was in a rut. "There's so much to do in Chicago," he explains,"but I found myself going to the same movie theaters and restaurants." To help people like him try new places, Mason started a website that offered coupons to large groups. He reasoned that people would try something new if the price was low enough, and that businesses would offer low prices if they knew they Sem: July 2013    Page 2 of 5  BBM104/05 Principles of Marketing  could sell a large quantity. The result was Groupon, a company that offers "group coupons" in deal-of-the-day offerings for local or national businesses.......

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Principles of Marketing

...American Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing May 14, 2012 Abstract This paper gives an overview of distribution channels; Channel Levels such as: Direct vs. Indirect Channel Organizations such as Conventional Vertical, Horizontal and Multichannel Marketing Systems. It also, explains my target market needs at the here is also a brief description of how many channel members the company needs and why they need them. Overview of Distribution Channels The success of any business depends upon channel levels for getting products to market. First there is a direct channel and second there is an in-direct channel, both needs to exist for this to happen. The majority of companies can maintain their own using wholesalers and dealers. Which is a three channel system any more than three moves the company to in-direct marketers. This small Mexican food restaurant only requires the three channel system to operate with a positive cash flow. The distribution channels are for larger scale restaurants that distribute a Large amount of product. Products or services that are sold directly to the customers are direct channels which eliminate the middle man so to speak because there are no other companies that cut into the profit margin. When the business does not sell......

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...Misty Greer American Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing 14 September 2014 Abstract The product of fresh corn is a product that has a limited shelf life and distribution time frame. Choosing the most effective and profitable distribution channel is a challenging dilemma. The choice to use a direct or indirect distribution channel might feasible be the difference in selling all or only some of the product, and selling at a low or high price. The direction a producer decides to take has many variables including cost of distribution, and available markets. The decision to sell the corn supply using both methods is the most conceivable probability for this product. Introduction The product of fresh corn is a product that has a limited shelf life and distribution time frame. Choosing the most effective and profitable distribution channel is a challenging dilemma. The choice to use a direct or indirect distribution channel might feasible be the difference in selling all or only some of the product, and selling at a low or high price. A distribution channel is the avenue a product takes from producer to consumer. (Board, 2012) This avenue varies in length depending on the producer’s preference. There are two types of distribution channel available to producers, direct and indirect. The direction a producer decides to take has many variables including cost of distribution, and available markets. The decision......

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...Myanmar Imperial College Marketing Principle Assignment front sheet Learner name Min Khant Aung Date issued 06.09.2013 Qualification Edexcel BTEC Level 5 HNC Diploma in Busin ess Completion date 10.10.2013 Assessor name Mr Ronnie Kywe Thiyan Submitted on 07.10.2013 Unit number and title Unite 1 – Marketing Principle F/601/0556 Assignment title Marketing Principle In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. Criteria referenc e To achieve the criteria the evidence must show that the student is able to: Task no. Evidence 1.1 Explain the various elements of marketing process Evaluate costs and benefits of a marketing orientation for a selected organization. Show macro and micro environmental factors which influence marketing decisions. Propose segmentation criteria to be used for products in different markets Choose a targeting strategy for a selected product/service Explain how buyers’ behavior effects on marketing activities for “Green Villa” hotel 1 7-9 1.2 2 10 2.1 3 11-13 2.2 5 15 2.3 5 16 2.4 4 14 MIN KHANT AUNG Pg.1 Myanmar Imperial College Marketing Principle 2.5 Propose new positioning for a selected product/service Explain how products are developed to sustain competitive advantage Explain how distribution is arranged to provide customer convenience Explain how......

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...Marketing Principles Contents Introduction. 2 Task 1 3 L.O 1: Understanding the concept and process of marketing 3 A.C 1.1: Various elements of the marketing process 3 A.C 1.2: Cost and benefit of the marketing orientation of the selected organization. 4 L O 2: Using the concept of segmentation, targeting and positioning. 5 2.1: Micro and macro environmental factors that influence marketing decisions. 5 A.C 2.2: Segmentation criteria to be used for products in different markets. 6 A.C 2.3: Targeting strategy for a selected products and services. 7 A.C 2.4: How buyer behavior affects marketing activities in different buying situations. 8 A.C 2.5: New positioning strategy for a selected product and service. 9 LO 3: Understanding the individual elements in the extended marketing mix. 10 A.C 3.1: How products are developed to sustain competitive advantages. 10 A.C 3.2: How distribution is arranged to provide customer convenience. 11 A.C 3.3: How prices are set to reflect an organizations objectives and market conditions. 12 A.C 3.4: How promotional activities are integrated to achieve marketing objectives. 13 A.C 3.5: Additional elements of the extended marketing mix. 14 Task 2 15 LO 4: Using the marketing mix in different context. 15 A.C 4.1: marketing mixes for two different segments in consumer market. 15 A.C 4.2: Differences in marketing products and services to business rather than consumers. 16 A.C 4.3: How and why domestic......

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...American Intercontinental University Unit 2 Individual Project MKTG 205 – Principles of Marketing By James Clemons The word (Segmentation) is one with a broad definition that is both in-depth and somewhat simple all at once. The word Segmentation in brief means to separate, divide, and move apart or to section off, but when we apply the word to market it becomes a whole new creature. Market Segmentation according to Fennell, G., & Saegert, J. (2000) is the practice in which those in marketing seek to identify those groups, and segments of consumers that have some shared characteristics, and/or similar that include likes and needs so that they become the focus for the services or products that the company/business have to offer. There are quite a few forms of market segmentation here is a look at three that are used frequently. 1) Demographic Segmentation- this is said to be by far the “most popular and prevalent form of segmentation” (Wells, Victoria K.; Chang, Shing Apr-Jun2010) here consumers are placed on what are called “definite measurable scales” that would make it easy for both consumers and marketers to understand (Beane & Ennis, 1987). In other words people are placed or broken down in categories or groups Some of the demographics included, but are not limited to an age group, a race, a sexual gender, those that may be obesity, and those that are under weight. So as you can see this would cover a wide range of individuals, and......

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...Marketing Principles Unit 1 Task 1 History Of Marketing The concept of Marketing that we see today is following the developments of the Industrial Revolution (This transition included going from hand production methods to machines - 18th and 19th century) which was a period of rapid social change. Mass production, developing transport infrastructure and growing mass media meant that producers needed to, and could develop more sophisticated ways of managing the distribution of goods. Marketing Orientations There are 4 main marketing orientations: Product Orientation –. An organisation would make a product and sell it without finding out if the customer wants or needs it. However the organisation will be very interested in making sure the product is high quality and good price. This is then likely to produce sales as the customer will be getting a good quality product. The company always needs to ensure there product maintains its quality and if at any point their quality drops they will lose customer loyalty. Although as markets grow and competitors start coming in to the picture this can work as a disadvantage:- Henry Ford Stated, that "Any customer can have a car painted any colour that he wants, so long as it is black." This was because in 1908 Henry had begun making Ford model T. He became the most successful car manufacturer and realised because demand was so high, customers were buying what was produced rather than demand anything different. He also didn’t want......

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...Contents Page Executive Summary In this proposal, we are planning for the release of the upcoming Iphone4. This Iphone4 is from Apple Incorporation, it is such a well branded and known product that even before the product is in Singapore, people have already researched and know the products so well. Therefore in this proposal, we implement a Retention Marketing Strategy for the launch of Iphone4. To support this marketing strategy, we plan to engage strong advertising media communication to create public awareness. We have planned to create exclusiveness and create a ‘Wow’ factor that will retain our existing customers and attract more new customers to our stores for the launch of this Iphone4. By using the SWOT Analysis, 7ps, Integrated Marketing Communications, we propose and analysis more accurate and detailed proposal. Company Background StarHub is a fully-integrated info-communication company, our services include, voice, data services, internet services, global managed services, global conferencing services and voice services. StarHub also offers a range of Cable TV and broadband services such as subscription television and broadband access services. StarHub Cable TV is one of our best product as we are the sole distributor in Singapore. StarHub establish in Singapore in the year 2000, now has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver......

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...This essay identifies and discusses the appropriate market segmentation criteria for manufacturer of household furniture for homes. Firstly, the terms of marketing and marketing segmentation will be defined. The discussion will dwell on the step of market segmentation which are the bases for segmenting consumer market, this include the geographic base, demographic base, psychographic base and behaviorist base. The easy will also explain how marketers can cover the whole market through undifferentiated, differentiated and concentrated marketing. Lastly, in conclusion, will summarize on how a manufacturer of household for homes segments the market. Marketing is the one key functions of management which is largely concerned with what is going out of the organization than what is happening internally. Marketing involves a set of well integrated activities in which the organization resources are directed to opportunities in the environment and these opportunities include: customer needs, technological breakthrough and failures of competitors. Kotler, P (2003) defines marketing as a process of planning and executing various activities including pricing, promotion, distribution with the aim to create exchange that satisfy individuals and organizational goals. The social definition of marketing is the process by which individuals and groups obtain of what they want and need through creating, offering and freely exchanging products and services that are value to others. According......

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...------------------------------------------------- MARKETING PRINCLES [Document subtitle] MARKETING PRINCIPLES You have been appointed as a Marketing Consultant to advise Boots’ the Retailers management on formulating the company’s market strategy. You are required to make a comprehensive business report for Boots, proposing their marketing strategy options and assessing the marketing environments where the company operates. In doing this you need to address the four main tasks as follows. Case Study Boots is an easily recognizable part of United Kingdom retail scene. It has a long and trusted heritage in consumers’ eyes, having been established since 1849. It offers a very wide range of products and services through its stores, which range from health and beauty to skincare. Since the mid-1990’s, Boots has faced increased competition from virtually all parts of the marketplace. It has responded by merger, takeover, re-organization, new investment and restructuring. In October 2005, Boots announced a £7 billion merger with its rival Alliance Unichem. This deal made Alliance Boots a major global player in the distribution of pharmaceutical and healthcare products. It also gave the Boots brand a greater profile overseas, especially in continental Europe. At the time of the merger in 2005, Boots owned 1400 pharmacies in the UK, the Netherlands, Italy, Switzerland, and Norway, with 33,000 employees. The Most obvious and perhaps serious threat to Boots is posed by the......

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...Principles of Marketing Executive Summery Marketing principles influences largely on the activities of a business firm. The marketing principles focus on the key principles, functions and practices. These help the business firm or a company to compete effectively in the market in the ever changing trend to ensure profitability and growth. Through market research and analysis, the market is being categorized according to the business need. The marketing environment influences the business activities. Market segmentation divides the market to reach the customers properly. How the internal and external factors influence on the business strategies, how to set a positioning map, how to analyse competitors etc. have been discussed in this assignment. Contents Principles of Marketing 1 Executive Summery 2 Introduction 4 P1 Explaining the various elements of the marketing process using the key elements from the case 5 P2 Evaluating the benefits and costs of a marketing orientation. 7 P3 Macro and micro environmental factors which influence marketing decisions 8 P4 Proposing segmentation criteria to be used for products in different markets 9 P5 A targeting strategy for a selected product/service. 10 P6 Demonstrating how buyer behaviour affects marketing activities in different buying situations. You may draw your answers from the factors identified in case above. 12 P7 Proposing new positioning for a selected product/service. 13 P8 Explaining how products...

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...Assignment Name : HND IN MARKETING PRINCIPLES Student Name : IGOR Student ID : XXXXX Semester : XXXXX CONTENTS PAGE Introduction 02 A Brief Overview of Nike, Inc. 02 A Brief History 02 Section LO1 - Process of marketing 03 Elements of marketing process 03 Costs and benefits of marketing 04 Section LO2 - Segmenting, Targeting and Positioning 05 Macro and Micro environments factors that influence marketing 05 Segmenting strategies 05 Targeting strategy 06 Buyers’ behaviour activities that affect marketing 07 Positioning strategy 07 Section LO3 - Marketing Mix 08 Extended marketing mix 08 Product development and sustainable competitive advantage 09 Distribution strategy 09 Pricing strategy 09 Promotional strategy 10 Section LO4 - Marketing Mix in different context (activity) 11 Planning marketing mix for two different segments in consumer markets 11 Marketing products and services for B2B markets 11 International marketing strategy 11 Credits and references 12 A BRIEF OVERVIEW OF NIKE, INC. Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$18.6 billion in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people......

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