Marketing Principles Unit 1 Task 1

History Of Marketing
The concept of Marketing that we see today is following the developments of the Industrial Revolution (This transition included going from hand production methods to machines - 18th and 19th century) which was a period of rapid social change. Mass production, developing transport infrastructure and growing mass media meant that producers needed to, and could develop more sophisticated ways of managing the distribution of goods.
Marketing Orientations
There are 4 main marketing orientations:
Product Orientation –. An organisation would make a product and sell it without finding out if the customer wants or needs it. However the organisation will be very interested in making sure the product is high quality and good price. This is then likely to produce sales as the customer will be getting a good quality product. The company always needs to ensure there product maintains its quality and if at any point their quality drops they will lose customer loyalty. Although as markets grow and competitors start coming in to the picture this can work as a disadvantage:-
Henry Ford Stated, that "Any customer can have a car painted any colour that he wants, so long as it is black." This was because in 1908 Henry had begun making Ford model T. He became the most successful car manufacturer and realised because demand was so high, customers were buying what was produced rather than demand anything different. He also didn’t want to change his product because it would have cost him more and required more staff. He had made a production line which meant the staff he had employed became specialists in their area. Therefore changing anything about his product would require either employing more staff or training them again in a different field. If he was to change the colour of his cars he would also be at risk of applying a