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Marketing Product

In: Business and Management

Submitted By marketing123
Words 1759
Pages 8
Principles of Marketing T/Thurs
Chapter 6

Activities:

1. The three television commercials designed to persuade buyers to view the products being advertised as shopping items would have to be 1) Abercrombie & Fitch clothing line, 2) Samsung for their 3D LED TV, and 3) CoverGirl makeup.

The similarities for all three of these commercials are to sell their product to the consumers, entice consumers to buy their product, and have the consumers feel as if they need the product. Also, I would have to say that all three commercials are clever, effectively marketed. Each of the TV commercials is less or a little more than 30 seconds which depends on how much the company willing to pay for their product’s exposure. Each commercial has a target market they want to reach and the success of the product depends on the consumers buying their product. The three brands throughout the years have shown brand loyalty and I believe that it is what keeps them so successful and current.

I want to start off talking about Abercrombie & Fitch; they are never out of the limelight. I would have to say they are the most controversial successful retail company that continues to push the envelope when they run commercials or poster ads. I truly believe that there isn’t any bad publicity for this company “controversy sells.” The market demographics are tailored to the young teenagers who have the disposable income to spend their money or have a say where they want their parents to spend the money. The argument could be that the parents are holding the cash or credit cards that funds most of its young customers’ transactions so with the racy commercials and ads is a calculated risk on the company. However, teenagers know what they want and what brand of clothing they want to wear so they will convince or find a way to buy the brand. I remember when I was in high school and

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