...CRANEFIELD COLLEGE OF PROJECT AND PROGRAMME MANAGEMENT GROUP ASSIGNMENT TITLE: MANCHESTER UNITED SOCCER CLUB FOR MODULE MALPHA Table of contents: To provide the following diagrams for the Manchester United Soccer Club summer tournament: 1) Product Breakdown Structure and Work Breakdown Structure 2) Organisational Breakdown Structure 3) Linear Responsibility Chart 4) Network Diagram 5) Activity Table 6) Schedule 7) Glossary 8) Bibliography 1. Work Breakdown Structure WBS is a diagram used to selectively collect information required in all the project life cycle phases, in order to meet the stakeholders requirements and as a performance measure against the organisation strategic plan. The purpose of the WBS is to subdivide the scope of work into a number of manageable packages that re easier to plan, estimate and assign to a responsible party for completion. Send Tournament Schedule Visit and assess Fields Select Security Procure Reward Procure Banners and T-Shirts Identify EMS Prepare Fields Select Fields Hire Security Engrave the Reward Brand the T-Shirts and Banners Invite EMS Select EMS Teams Entry Fee Payment Register Teams Appoint Referees Contact Colleges Committee agree on reward type Identify Security Present to Sponsor Brief Designer EMS Select Teams Identify and Select Referees Risk Assessment Reward Security Source Fields Entry Fee Agreement Identify Potential Sponsor Hire graphic designer Screen Teams Branding Identify Qualified Referees...
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...MBA 5501, Advanced Marketing Course Syllabus Course Description An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities. Prerequisites None Course Textbook Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Explain both the Marketing Concept and the Holistic Marketing Concept. Analyze the macroenvironments as related to the marketing process. Illustrate the use of marketing research and the forecasting of demand. Describe the development of customer value, satisfaction, and loyalty. Explain the use of customer relationship management in cultivating customer relationship. Illustrate the consumer buying process and the organizational buying process. Illustrate market segmentation, market targeting, and brand equity. Describe positioning and differentiation strategies. Illustrate the development of product strategy and explain competitive strategies. Explain the marketing strategies for service companies. Identify and explain the various pricing strategies. Describe the management of the retail and wholesale business. Classify the management of advertising, sales promotion, events, and public relations. Identify...
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...Definition of Marketing Research: Marketing research is defined as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems (and opportunities) in marketing. 1) Identification: Involves defining the marketing research problem (or opportunity) and determining the information that is needed to address it. 2) Collection: Data must be obtained from relevant sources. 3) Analysis: Data are analyzed, interpreted, and inferences are drawn. 4) Dissemination of information: The findings, implications, and recommendations are provided in a format that makes this information actionable and directly useful as an input into decision making. Classifications of marketing research.: 1) Problem identification research: The goal is to identify existing or potential problems not apparent on the surface. Examples include market potential, market share, market characteristics, sales analysis, short-range forecasting, long-range forecasting, and business trends research. 2) Problem solution research: The goal is to solve specific marketing problems such as segmentation, product, pricing promotion, and distribution research. Steps involved in the marketing research process: 1) Problem definition: Defining the marketing research problem to be addressed is the most important step because all other steps will be based on...
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...OpenERP Open Source Business Applications Open Source Business Applications Nom du fichier – à compléter Management Presentation 1 Some Figures: achieved in 5 years The most advanced business application suite... The most advanced business application suite... The Product: The Product: •• 1000+ modules: accounting, stock, 1000+ modules: accounting, stock, project, manufacturing... project, manufacturing... •• 1000 installation per day 1000 installation per day •• Top References: La Poste, ENA, Bata, Top References: La Poste, ENA, Bata, Danone, Whirlpool, Tieto, etc. Danone, Whirlpool, Tieto, etc. The eco-system: The eco-system: •• Partners in 60 countries Partners in 60 countries •• 70% of partners generate more 70% of partners generate more than 50% of their revenues on than 50% of their revenues on OpenERP → strategic OpenERP → strategic •• Around 1000 developers Around 1000 developers •• Most active project on Launchpad Most active project on Launchpad (= Ubuntu dev plateform) (= Ubuntu dev plateform) •• 500 leads per day on OpenERP 500 leads per day on OpenERP The Company: The Company: •• 185 employees 185 employees •• U.S., Belgium, India U.S., Belgium, India •• Self Profitable Self Profitable Nom du fichier – à compléter Management Presentation 2 Services Nom du fichier – à compléter Management Presentation Open Source / Free Software Our Business Model Our Business Model Nom du fichier – à compléter ...
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...BUSC 440 WEEKLY ASSIGNMENTS for WEEKS 1-6 IMPORTANT NOTE: Look ahead to the final assignment/project for the course due in Week 6 and get started on it early! You should work on the project weekly even though you don’t have to submit weekly assignments for the project. Some weeks in the course have only one written assignment to give you additional time to work on the project due in Week 6; please use this time wisely. Week 1 Assignments NOTE: The reading and viewing materials can be found in the LibGuide on Blackboard for this course. Read each of the following articles. * The Evolution and future of logistics and supply chain management - Ballou, Ronald. European Business Review19. 4 (2007): 332-348 DOI 10.1108/09555340710760152 * Logistics and supply chain management applications within a global context: An overview - Schoenherr, Tobias Journal of Business Logistics30. 2 (2009): 1-VII * Strategic supply chain management: Improving performance through a culture of competitiveness and knowledge development - Hult, G. Tomas M.; Ketchen, David J.; Arrfelt, Mathias Strategic Management Journal, Oct2007, Vol. 28 Issue 10, p1035-1052 * Supply chain management and its relationship to logistics, marketing, production, and operations management - Mentzer, John T; Stank, Theodore P; Esper, Terry L. Journal of Business Logistics29. 1 (2008): 31-VII * Supply chain management and retailing. - Sparks, Leigh Supply Chain Forum: International Journal...
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...Feasibility Study Outline for New Manufacturing Project There is a saying, hindsight is 20-20. Smart business people, however, do not rely on hindsight but on foresight. A feasibility study is more of a scientific foresight, a way of reducing guessing as to what things should be considered. The following is an outline of a feasibility study based on new manufacturing business. There are hundreds of variations of a feasibility study but this is good because it is applicable to big and small businesses, either domestic and international. Feasibility Study Outline for New Manufacturing Project A. Project Summary 1. Brief description of the project 2. Summary of the findings and conclusions a. Project timetables and status b. Management aspects c. Marketing aspects d. Technical aspects e. Taxation aspects f. Financing aspects g. Financial aspects h. Social aspects B. Project Timetable and Status 1. General project planning 2. Incorporation 3. Preparation of engineering specifications 4. Building construction 5. Selection...
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...College of Business Administration Marketing and Entrepreneurship Department Course Description: Survey of sales and marketing practices, constraints and promotion tools in the pharmaceutical and related industries, including new product development and licensing. Prerequisite: MKTG5532 Strategic Marketing and PHAR6605; The Pharmaceutical Industry: Structure and Government Regulations. Outcomes: Upon completion of this course, students should be able to: Understand segmentation and targeting marketing practices and opportunity analysis utilized by the pharmaceutical and related healthcare industries Understand the impact of social, political, legal/regulatory, and cultural environments on the marketing and brand planning processes Apply the fundamental 4P's of marketing (Product, Price, Place, and Promotion) to the pharmaceutical and related industries Understand the approach taken to create and manage pharmaceutical marketing and brand plans Relation to Silberman College of Business Mission: In keeping with the mission of the Silberman College of Business this course provides students an opportunity to develop real-world business skills, namely, develop within students an enhanced facility for applying sound decision-making, problem-solving, and analytic techniques in addressing a variety of the most important pharmaceutical marketing issues. Course Topics: Fundamental marketing management issues involving: Go-To-Market...
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...sylabus Course: IP_357 Global Marketing Management System Online (GMSMO) International Business Program University of Economics, Prague October 12 – 15, 2011 Instructor: Dr. Basil J. Janavaras E-Mail: basilj@janavaras.com Web Sites http://www.gmmso3.com , http://www.janavaras.com Introduction This course utilizes web based software named GMMSO (Global Marketing Management System Online, http://www.gmmso3.com ) as the basis of instruction along with targeted lectures on international business strategic planning. GMMSO software is a global marketing/management research and strategic planning tool that will enable you to: • Conduct a company situation analysis in a global context • Identify countries with high market potential for the company’s product/service • Conduct and in-depth market/competitive analysis and select the best country market • Determine the best entry mode strategy and develop the marketing plan To this end, the course requires integration of knowledge from this and other courses and bridges the gap between theory and the real world of business. This module organizes learning around projects that involve students in problem-solving, decision making, and investigative activities. It provides students with the opportunity to work relatively autonomously and in groups culminating in the production of realistic reports that integrate managerial realism into the classroom. Users are provided with helpful tools such as step-by-step...
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... Nazmus Shakib Topu ID No: BBA- 060160217 Major in Marketing Department of Business Administration Date of Submission: 03 June, 2010 [pic] An Internship Report on Customer Satisfaction on Land Owners of Amin Mohammad Group: a Study on Corporate Branch. Supervised By: Jannatul Mawa Nupur Senior Lecturer in Marketing Department of Business Administration Northern University Bangladesh Prepared By: Nazmus Shakib Topu ID NO: BBA- 060160217 Major in Marketing Bachelor of Business Administration Northern University Bangladesh Date of Submission: 03 June, 2010 [pic] Student Declaration I, Nazmus Shakib Topu, hereby declare that the presented report of internship titled Customer Satisfaction on Land Owners of Amin Mohammad Group: a Study on Corporate Branch is uniquely prepared by me after completion of three months work in Amin Mohammad Group. My original work is submitted to Northern University Bangladesh, and no part of the report has been submitted for any other degree, or fellowship & the work has not been published in any journal or magazine. ---------------------------- Nazmus Shakib Topu ID: BBA- 060160217 Major in Marketing Department of Business Administration Northern University, Bangladesh Supervisor Declaration This...
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...Table of Contents 1.INTRODUCTION 4 2.PROBLEM STATEMENT 5 3.MOTIVATION 5 4.DELIMITATION 6 5.METHODOLOGY 6 6.EXECUTIVE SUMARY 9 6.1 What type of service does our project offer? 9 6.2 Vision,Mission and Goal of the project 9 7.MARKET ANALYSIS 10 7.1 Demand in Copenhagen Hotel Market 11 7.2 Supply in Copenhagen Hotel Market 13 7.3 Trends and Outlook 14 8. MARKETING STRATEGY 16 8.1 Growth strategy 16 8.2 SWOT for “The Edge” project 16 8.3 Competitive position 18 8.4 Competitive advantage 19 9. MANAGEMENT STRUCTURE AND ORGANIZATION 19 10.SENSITIVITY ANALYSIS FOR HOTEL TIVOLI INN 21 11. CONCLUSION 25 12. LIST OF SOURCES/LITTERATURE 26 1.INTRODUCTION Tivoli is an amusement park and one of the most popular attractions in Denmark. It is the world`s second oldest amusement park and fifth most visited in Europe. Tivoli is situated in the centre of Copenhagen and exists since 1843. Starting from the rides and adventurous attractions and passing through the “scenographical towns”, music events, theaters, beautiful and sophisticated gardens, Tvoli brings joy and entertainment for both local and international visitors. Tivoli is developing and improving with every single year. Besides the regular attractions for an amusement park, Tivoli gives the environment for music, theatre and business events to happen. “The Concert Hall”, “Tivoli Congress Center”, “Tivoli Hotel” and “Tivoli Festival” are one of the most emblematic places in Tivoli. Besides entertainment , Tivoli...
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...primary or secondary sources? Have you been involved with any product test-marketing project? Explain. How did the resulting statistics affect the product’s marketing strategy? How can organizations skew the statistical outcomes of their business research? When searching for information on a topic, it is important to understand the value of primary, secondary, and tertiary sources. Primary sources allow researchers to get as close as possible to original ideas, events, and empirical research as possible. Such sources may include creative works, first hand or contemporary accounts of events, and the publication of the results of empirical observations or research. Secondary sources analyze, review, or summarize information in primary resources or other secondary resources. Even sources presenting facts or descriptions about events are secondary unless they are based on direct participation or observation. Moreover, secondary sources often rely on other secondary sources and standard disciplinary methods to reach results, and they provide the principle sources of analysis about primary sources. Tertiary sources provide overviews of topics by synthesizing information gathered from other resources. Tertiary resources often provide data in a convenient form or provide information with context by which to interpret it. The distinctions between primary, secondary, and tertiary sources can be ambiguous. An individual document may be a primary source in one context and...
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...Principles of Marketing FINAL PROJECT OXO Kitchen Gadgets – Developing marketing strategy on a budget Worth 25% of final grade Assignment Objectives 1. Understand impact of marketing environments on marketing strategy 2. Apply concepts of market targeting and positioning. 3. Describe a company’s marketing mix. 4. Appreciate how businesses can promote products on limited budget 5. Demonstrate effective writing skills. Course Concepts 1. SWOT analysis (Chapter 3) 2. Marketing targeting strategies (Chapter 7) 3. Positioning (Chapter 7) 4. Value proposition (Chapter 7) 5. Levels of product (Chapter 8) 6. Product lifecycle (Chapter 9) 7. Customer perception of price (Chapter 10) 8. Distribution strategies (Chapter 12) 9. Use of social media (preview Chapter 14) Overview You might know OXO for its well-designed, ergonomic kitchen gadgets. But OXO’s expertise at creating hand-held tools that look great and work well has led it to expand into products for bathrooms, garages, offices, babies’ rooms, and even medicine cabinets. In the past, this award-winning manufacturer has managed to move its products into almost every home in the United States by relying on a consistent and in some cases non-traditional marketing strategy. But in a highly competitive and turbulent market, OXO has focused on evaluating and modifying its marketing strategy in order to grow the brand. This video demonstrates how OXO is using strategic planning to ensure that its marketing strategy...
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...Devry BUSN 369 Entire Course And All Discussions- 2015 spring Project Not Include Final Course Project Report IF You Want To Purchase A+ Work then Click The Link Below For Instant Down Load http://www.hwspeed.com/Devry-BUSN-369-Entire-Course-And-All-Discussions-2015-spring-1111119025.htm?categoryId=-1 IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM Question week 1 Globalization While many domestic institutions play an important role in the globalization process, describe three fundamental policy measures that those countries need to promote in order to benefit from globalization. How would these policies be implemented? How might these policies be promoted? Regional Economic Integration Although European Union is the most advanced form of regional integration, it is currently facing a challenging time. What are some of the major challenges facing the EU? Course Project Discussion This discussion is focused on selection of a business in a foreign country for your Course Project. In your post, describe the following. 1. What the business does? 2. Why are you interested in researching this business? 3. Stock ticker symbol and stock exchange. 4. What you hope to learn from your research? 5. If you are interested in working in a team of five with four other students. week 2 International Business How would you make a convincing case that open trade in goods and services, as well as free flow of foreign direct investment...
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...Devry BUSN 369 Entire Course And All Discussions- 2015 spring Project Not Include Final Course Project Report IF You Want To Purchase A+ Work then Click The Link Below For Instant Down Load http://www.hwspeed.com/Devry-BUSN-369-Entire-Course-And-All-Discussions-2015-spring-1111119025.htm?categoryId=-1 IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM Question week 1 Globalization While many domestic institutions play an important role in the globalization process, describe three fundamental policy measures that those countries need to promote in order to benefit from globalization. How would these policies be implemented? How might these policies be promoted? Regional Economic Integration Although European Union is the most advanced form of regional integration, it is currently facing a challenging time. What are some of the major challenges facing the EU? Course Project Discussion This discussion is focused on selection of a business in a foreign country for your Course Project. In your post, describe the following. 1. What the business does? 2. Why are you interested in researching this business? 3. Stock ticker symbol and stock exchange. 4. What you hope to learn from your research? 5. If you are interested in working in a team of five with four other students. week 2 International Business How would you make a convincing case that open trade in goods and services, as well as free flow of foreign direct investment...
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...The feasibility study is an evaluation and analysis of the potential of a proposed project which is based on extensive investigation and research to support the process of decision making. Feasibility studies aim to objectively and rationally uncover the strengths and weaknesses of an existing business or proposed venture, opportunities and threats present in the environment, the resources required to carry through, and ultimately the prospects for success. In its simplest terms, the two criteria to judge feasibility are cost required and value to be attained. The feasibility study must contain several key elements, namely: The idea of the project: The nature of the project is determined in this step, whether (industrial – services – trade etc.). A simplified concept of the project is given and the environment it is intended for. The need for the project: In this item the most important reasons for initiating this project. This item should be supported with statistics such as the number of similar projects in the area. Basic raw materials for the project: There should be mention of the basic raw materials needed for the project, and where can it be purchased from. Products: The products or services made or provided by the project must be mentioned. Technical elements of the project: This should include several elements: Stages of Manufacture: A detailed explanation of how the manufacture of any product will be done. Taking into account the balance of raw materials...
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