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Marketing Project

In: Business and Management

Submitted By cristiano1234
Words 5107
Pages 21
TABLE OF CONTENTS

SECTION PAGE 1. INTRODUCTION 1 1.1 Scope of Report 1 1.2 Sources and Methods 1

2. NEW PRODUCT IDENTIFICATION 2 2.1 Product Function 2 2.2 Branding Strategies 2

3. MACROENVIRONMENTAL IMPACTS 3 3.1 Demographic, Economic and Social 3 3.2 Cultural, Legal and Political 3 3.3 Natural and Technological 4

4. SECONDARY SOURCES 5

5. MARKET SEGMENTATION AND TARGETING 7 5.1 Segments 7 5.2 Target Markets 7 6. SALES POTENTIAL 8 6.1 Year One 8 6.2 Year Two 8 6.3 Year Three 9 7. MARKETING MIX 10 7.1 Product 10 7.2 Price 11 7.3 Place 11 7.4 Promotion 12

8. CONCLUSIONS AND RECOMMENDATIONS 14 8.1 Conclusions 14 8.2 Recommendations 14 WORKS CITED AND CONSULTED 34

LIST OF APPENDICES

SECTION PAGE A- Sales Potential Population Information 15 B- Projected Sales and Income Statement 16 C- Forecasted Sales Growth and Profit Graph 17 D- I-Fit Advertisement 18 E- I-Fit PowerPoint Presentation 19 F- Daily Star: “Apply Nanotech to Up Industrial Agri Output” 21 G- iX-Factory: “Lab-on-a-Chip” 23 H- “‘Mind the Gap’: Science and Ethics of Nanotechnology” 25 I- Index Mundi Statistics: Japan, United States, European Union and China 27 J- CBC News: “Who are Canada’s Top 1%?” 29 K- The Guardian: “Ofcom: UK is Nation of Early Adopters and Online Spenders 31 L- Statistics Canada 33

1. INTRODUCTION
After being appointed the heir of a wealthy bachelor uncle and receiving $200 000 as well as one of his houses with a fair value of $300 000 in Misty Mountain, in the Eastern Townships, it was concluded that something should be done with this heirloom. After much contemplation, it was decided that it would be ideal to use the money provided to start up a company called Infinity Inc. and invent a product that could be of use

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