...complete my project. Also i would like to thank specially my inspirational lecturer Mr.T.L. sooriarachchi for his guidance that makes this project a successful one. I would like to thank to thank ACBT staffs for their helps and information to make this project successful. Thank you Executive summery From this project it covers all the aspects of activities of ACBT organization with regarding for the move for the new market.via this project reader can understand wt kind analysis and to be made in entering to a new market and how it would be done. And also the reader can know the importance of market orientation as well the distribution arrangements for a service organization in a new market. mean time reader can understand the promotional activities ,pricing methods using relevant strategy and the marketing mixes ,extended marketing mixes with regarding ACBT to Jaffna market. on the other hand via this project reader can have a better understand of market segmentation and target marketing. also the steps to enter into foreign country via other institutions or universities and more over the reader can get a idea of foreign market and domestic market variations. and the last reader can be able to make sure the difference of business to business marketing rather than consumer marketing. Contents 1.0 Various elements of marketing process 6 1.1 Situation analysis 6 1.1.2 SWOT analysis 7 1.1.3 PEST analysis 11 1.2 Marketing strategy 14 1.3 Marketing mix decisions...
Words: 7143 - Pages: 29
...Johnson & Wales University Providence, Rhode Island College of Management Marketing Final Project Walmart MTKG 5500 Spring Term 2015 Professor Kim By: Andreas Ulrich, Chia-Yi Lin, Lauren Hahn and, Min Zhang May 13th, 2015 Abstract This document discusses how Walmart is one of the largest retailers in the world with how the mass production utilizes its resources to be cost effective in its selling price of all their products which makes the brand very well known in this aspect. Walmart has evolved since it first began the company and has changed their marketing strategy to better suit their customers’ interests and demographics. The company has become well known internationally for the brand image Walmart created for them and sets them aside from their competitors. Their excellent marketing strategy stems from the four P’s of price, product, distribution (place), and promotion. The pricing is low, but efficient from the cost control of the resources they obtain. The products walmart issue to the product range varies according to the needs of customers. The distribution is industrialized internationally and continues to expand. Walmart uses the differentiated strategy to target their customers. The organization utilizes product diversity, low- price strategy, e-commerce, long-term growth strategy, and technology innovation for future business. However, there are suggestions that were made for better expansion were product development, different approach...
Words: 3675 - Pages: 15
...Enthaice Thai Restaurant | | | Consumer Behavior Keller Graduate School Of ManagementProfessor Kissi PeprahBenchawan SomroupJiraporn BenjapornpaisitNichamon Moramat | | | Consumer Behavior Course Project: Enthaice Thai Restaurant. 1. Marketing Analysis: * Company; Enthaice restaurant is the food establishment start up Thai restaurant in NYC. It will be located in Upper East Side, Manhattan, and NYC area. It will serve authentic traditional Thai food, providing the best experience at a reasonable price and great environment. Enthaice is the name which played by word from “entice” which refer to attractive surrounding or arousing hope and desire. The name was create for a strong brand recognition and set the restaurant apart from other competitive restaurants around the areas Enthaice is a convenient restaurant on third Avenue corner of 90th St. The restaurant is serving an authentic Thai food, wine, and beer. It will offer a modern décor and electric light in the relax environment. It will be a small warm Thai place around 30 seats. The dining room will decorate by black panel and white letter tile the other side and the wood panel in the middle. The room will be romantic set up in the dark light with candle and electric light color that can change different colors every day. Enthaice’s concept is simple and warmed with care. It will provide the perfect place to enjoy a Thai cuisine. It will offer delivery, catering, and private...
Words: 3630 - Pages: 15
...BACHELOR OF BUSINESS (MANAGEMENT) [pic] MKTG1199 MARKETING PRINCIPLES PRACTICAL ASSIGNMENT – MARKETING PLAN [pic] ‘WORK HARDER, PLAY SMARTER’ LECTURER: ONG CHIN CHOO GROUP MEMBERS: |Cheong Shu Juan |3320564 | |Gayathiri Chandran |3321634 | |Lim Zong Da |3321074 | |Ong Cindy |3320646 | |Quak Mei Juan |3320700 | |Tay Tristan |3320943 | Executive Summary Research In Motion (RIM), the company behind BlackBerry has gained a reputable position in global wireless innovation through the introduction of the BlackBerry solution in 1999. BlackBerry products and services are now used by millions of consumers globally to stay connected. The BlackBerry product line includes the Playbook tablet, the award-winning BlackBerry smartphone, software for businesses and accessories. BlackBerry hopes to gain more awareness from the consumers in Singapore and increase existing market share. In this proposal, we will discuss about BlackBerry’s market size, structure and potential as well as the macro-environmental trends, which consist of external factors that affect the sales revenue of the Playbook. This report consists of SWOT analysis for Playbook and its competitors Apple iPad 2 and Samsung Galaxy Tab 10.1...
Words: 7633 - Pages: 31
...TABLE OF CONTENTS Table of Contents………………………………………………………………… 1 1.0 Situation Analysis / Current Marketing Mix………………………………...... 2 1.1 Current Product…………………………………………………………… 2 1.2 Current Price………………………………………………………………. 3 1.3 Current Distribution……………………………………………………….. 4 1.4 Current Promotion………………………………………………………… 5 2.0 Brand Positioning ‘theory………………………………………………………. 6 2.1 Definition of Brand Positioning…………………………………………. 6 2.2 Explaing Brand Positioning……………………………………………… 6 3.0 Target Market Indication……………………………………………………….. 7 3.1 Geographic Segmentation……………………………………………… 7 3.2 Demographic Segmentation……………………………………………. 7 3.3 Psychographic Segmentation…………………………………………… 8 3.4 Behavioral Segmentation……………………………………………….. 8 4.0 Reference List…………………………………………………………………… 9 1.0 Situation Analysis/Current Marketing Mix 2.1 Current Product Piaget Altiplano is a hand watch with white-gold case and black belt made of leather. Piaget Altiplano encourages the consumer buying by identifying specific product preferred, also can display confidence because the user is wearing a quality product (Elliott, Rundle-Thiele, and Waller 2012, 232). Piaget Also provided total services of watch maintenance, repair and guarantee. Piaget provides many types and models, Piaget needs to satisfy the consumers with different alternative to keep the consumer will not purchase another brand. Piaget Altiplano is mostly used by the people who succeed in career and who are...
Words: 2421 - Pages: 10
...The Macroenvironment factors are external and uncontrollable factors that influence the company’s decision making and affect its performances and strategies. Therefore, we are going to look for the major trends for each macroenvironment factor and measure the impact on the success of our product. Demographic forces: In terms of demographic, increasing population has an effect on the demand of our products. Recently, between 2008 and 2012, Canada’s population grew at an average annual rate of approximately 1.00%, mainly from the strong immigration, and it is also estimated that the population will exceed 39 million by 2031. This steady increase in population will directly enlarge the consumer groups, which will increase the demand of all kinds of product as well as our four season shoes in current market. Also, population aging does a great impact on the sale of our products. By 2010, Generation X who was born between 1967 and 1976 is served as the primary market. They respond to socially responsible companies that aim to maintain the balance between the economy and the ecosystem, which means such eco-friendly products as our four season shoes will cater to their tastes. Technological forces : One major trend in the technological environment has been the creation of the 3D printer. Many shoe companies are now looking into making both non-customized, mass produced shoes, as well as shoes that are customized for each customer. Two examples are Nike and New Balance; both companies...
Words: 1098 - Pages: 5
...TABLE OF CONTENTS SECTION PAGE 1. INTRODUCTION 1 1.1 Scope of Report 1 1.2 Sources and Methods 1 2. NEW PRODUCT IDENTIFICATION 2 2.1 Product Function 2 2.2 Branding Strategies 2 3. MACROENVIRONMENTAL IMPACTS 3 3.1 Demographic, Economic and Social 3 3.2 Cultural, Legal and Political 3 3.3 Natural and Technological 4 4. SECONDARY SOURCES 5 5. MARKET SEGMENTATION AND TARGETING 7 5.1 Segments 7 5.2 Target Markets 7 6. SALES POTENTIAL 8 6.1 Year One 8 6.2 Year Two 8 6.3 Year Three 9 7. MARKETING MIX 10 7.1 Product 10 7.2 Price 11 7.3 Place 11 7.4 Promotion 12 8. CONCLUSIONS AND RECOMMENDATIONS 14 8.1 Conclusions 14 8.2 Recommendations 14 WORKS CITED AND CONSULTED 34 LIST OF APPENDICES SECTION PAGE A- Sales Potential Population Information 15 B- Projected Sales and Income Statement 16 C- Forecasted Sales Growth and Profit Graph 17 D- I-Fit Advertisement 18 E- I-Fit PowerPoint Presentation 19 F- Daily Star: “Apply Nanotech to Up Industrial Agri Output” 21 G- iX-Factory: “Lab-on-a-Chip” 23 H- “‘Mind the Gap’: Science and Ethics of Nanotechnology” 25 I- Index Mundi Statistics: Japan, United States, European Union and China 27 J- CBC News: “Who are Canada’s Top 1%?” 29 K- The Guardian: “Ofcom: UK is Nation of Early Adopters and Online Spenders 31 L- Statistics Canada 33 1. INTRODUCTION After being appointed the heir...
Words: 5107 - Pages: 21
...MindGrip® Pens[pic] Introduction La Innovators International launches its sensational new product ‘MindGrip’ range of pens. ‘MindGrip’ pens represent a new milestone achieved in the technology space and is bound to grab eyeballs and will develop a market for itself owing to its unique product proposition and the comprehensive plan chalked out by the marketers at La Innovators International. ‘MindGrip’ is basically a unique new pen gadget which catches the brain waves while one is thinking and holding the pen, converts those waves into alphabets forming words and consequently sentences. It thus capitalizes on the growing dearth of time which working professionals face these days. The random thoughts can be stored , analyzed, processed and sequentially presented in the desired format. Segmentation, Targeting & Positioning Segmentation: As per Population Census of India 2011, the Literacy rate of India is 74.04%. Out of the total literate population, La Innovators International has segmented the market based upon 3 main parameters: Geographic: |Geographic Segmentation | | |Cities |Characteristics | |Metro |Delhi NCR, Bangalore, Mumbai, Chennai |Fairly well established markets with technologically...
Words: 1475 - Pages: 6
...Teabox sells directly to the consumers using the “farm to the cup” model. This ensures price competitiveness and maintains the freshness of the tea * It has an extensive range of tea products from 150 single estate tea * It is able to stand out from its competitors as it provides a greater selection for the adventurous or the conservative tea connoisseurs. Relevance * One important factors what tea lovers look out for when selecting tealeaves is the freshness of the leaves. * Besides from the promise of delivery within 3-5 days of purchase, teabox indicates its “date of picking” on its boxes to give consumers a sense of security when it comes to freshness. * This is part of the company’s integrated marketing where it maximizes the effect and reinforce brand promise of fresh delivery * Also, tea is increasingly gaining traction as a ‘lifestyle trend’. And it is already for some consumers, part of the their daily beverage consumption * Teabox is catering to this need by using the online platform to provide a fast yet extensive range of quality tea leaves for these tea consumers * And now that online shopping coupled with the fact that the consumers are beginning to put more trust in online products, Teabox can leverage on this and grow their business through this platform Esteem * Measures how well the brand is regarded and respected * Working for this brother who runs a tea export business and leveraging on...
Words: 435 - Pages: 2
...Stroller Cool Marketing Plan 2012 Kristin Vanderbilt Marketing Management 08/16/2012 Executive Summary Stroller Cool is a brand new product that is unlike any other product on the market. Our product is simple, but will change the lives of caregivers all over the world. When doing preliminary research, we found that most caregivers face mounting stress when taking out children, mostly because of the amount of “stuff” they have to take with them. A stroller, diaper bag, snacks, bottles, etc. This makes for a very difficult situation, especially when a caregiver is going out by themselves. Our product is a simple cooler, with reusable cooler packs, that clips on the bottom of a stroller. You can store bottles, juice and small snacks, eliminating at least one bag and keeping things cool while you go about your business. As of right now, there is nothing else like this on the market, so we feel that we our product will sell. We plan on forming a partnership with Graco, the world’s premier stroller manufacture ("Graco," 2012), we will offer that the product will only fit on their strollers and in exchange we will ask that they assist with advertising. We will infiltrate the market with a solid product and will keep changing our product to reflect the suggestions of our consumer. We will focus on customer relations and go out our way to listen to consumers ideas as to how we can improve our product. By the end of the year, we plan on already putting out the...
Words: 3188 - Pages: 13
...Company: Blue Cotton Brands name: Armin Table of Content Business Objective……………………………………………….2 Problem Statement……………………………………………….3 Solution Statement……………………………………………….4 Marketing environment………………………………………….5-6 Customer’s profile………………………………………………...6 Business Objective Our company’s goal is to create superior value in the mind of customers by providing best quality product for the people who can afford it. Our company is providing a T-shirt with the best quality and as we all know quality needs cost so the price of our product is high. The main objective of our business is customers’ satisfaction and that we can get by knowing the need of customers and delivering superior values to them. Our business don’t want to have short term relationship with customers we will see at the long term business relationship with them as we know the loyal customers will never leave you in hard situation which is an advantage for the business, as there are some companies who wants to just deliver the service and get profit they don’t care about the customer satisfaction which costs them to lose customer. Another objective of our business is to create an image in the society as our product is for upper class and our prices are high we need to obtain this objective because if we don’t have an reputation or image of our product we can’t attract as much customers we are targeting and this may cause our company to bankrupt so we need to obtain it, on the other hand it needs time...
Words: 2564 - Pages: 11
...Foundations of Marketing Azalea Project 1. What do you see as Azalea’s most pressing marketing problem? Does it lie in their product, price, place, or promotion or some combination of 2 or more of these? Be specific in your answer. The most pressing marketing problems are: • Commitment to the overall goals allowing the appropriate marketing strategy to be devised and implemented. • Location and facility- Does not promote confidence in the ability for Azalea to be able to deliver on promises • Corporate image- small company competing with large corporation • Ability to contract with national suppliers Azalea’s marketing problem does not lie with their product. The product is solid and people love it once they get it. The price is low, which may be a factor as they may not be seen as a “high quality:” product. People relate price with quality. Not only the perception but the ability to expand their facilities and the revenue to support it Place: I do see it as a place issue. The reason I see it as a place issue is the existing distribution will not allow for expansion beyond what Azalea is doing now. The expansion would require the ability to meet the demands of a larger client base while maintain the quality of the product. In addition to the identification of which or how many of the 4 Ps is the marketing problem, I am not sure there is a commitment to one goal to support the growth of the company. They have outlined some broad goals in terms of expansion...
Words: 1017 - Pages: 5
...NOKIA – Market Analysis Marketing Management Project This document contains NOKIA’s detailed analysis in Marketing. Sundaram Vasudevan Abhishek Kadian Abhimanyu Chhikara Animesh Mukherjee Sanjay Agarwal Avika Sood 11/07/11 INDEX CONSUMER BEHAVIOR AND THE MOBILE EXPERIENCE ------ 1 ANALYSING EXTERNAL ENVIRONMENT ------------------------- 4 COMPETITORS AND ANALYSIS OF THEIR BEHAVIOR --------- 6 MARKET SEGMENTATION ------------------------------------------ 8 NOKIA BRAND POSITIONING -------------------------------------- 11 MARKETING MIX ----------------------------------------------------- 12 NOKIA – Market Analysis Consumer Behavior and the Mobile Experience The study included multiple behavioral factors using a sample of over 12000 subjects in India. Surprising to many, the old belief that teenagers don’t access the mobile Internet or buy mobile apps is false. In fact, 45+ year-olds are the fastest growing adopters of these mobile services. Mobile phones and other consumer electronics products impact consumer behavior for business and pleasure. Summary of Latest Mobile Consumer Behavior Results Smart-phones and the phones with fancy feature like music player, camera are changing mobile consumer behavior. The customer mostly found mobile Internet a great thing to use. Minorities who don’t own personal computers own mobile phones for texting, Internet access and taking photos. Mobile devices are their computers. This is...
Words: 2471 - Pages: 10
...Nile University Principles of Marketing 301 Marketing Project Done by: Mahmoud Ayman Abdullah El Laboudi Tarek Labib Morid Nassar Ali Shehab Habiba Ezz Mobinil Marketing Problem MKTG Project Defining the Problem: Mobinil faced a marketing myopia in which it focused on current customer demands and neglected long-term rapidly changing demands. Therefore, when the gulf giant entered the market - Etisalat, they swallowed a part of Mobinil’s market share because Mobinil couldn’t adapt to the technological change that Etisalat brought to the market that covered the changing demands of customers. After the 25th Jan. revolution, Mobinil also suffered badly because it was the only national, un backed publicly traded company out of Egypt’s three operators, and because of this, Mobinil suffered exponentially. Last but not least Mobinil’s image trembled and Mobinil suffered tremendous financial losses because of Naguib Sawiris, the figure head of Mobinil who posted a comic making fun of the Muslim Brotherhood. This action was used as a weapon against Sawiris and Mobinil. The Muslim brotherhood lunched a campaign against Sawiris that claimed that Sawiris was attacking Islam and making fun of the Muslim’s core-cultural beliefs and that made Mobinil lose more market ground than ever. So, simply the problem has always been customer relationships and maintaining them. Literature Review The telecommunications market in Egypt is a highly competitive, increasingly...
Words: 6998 - Pages: 28
...I. MARKET ANALYSIS: Arimount, a well-known beauty and grooming company wants to launch a new deodorant product. The company’s development and research department has created a new chemical that will allow deodorants to work for up to 5 days—even after showering. Arimount has been in the hygiene market for 20 years with an average return on investment. They would like to top the market share with this innovative product. Deodorant market has emerged two “giants" mostly Unilever and Procter & Gamble (P & G), Romano. These brands dominate the market with products such as deodorant Romano (Classic, Gallant), Dove deodorant spray, deodorant Rexona. However, all beauty products from deodorant is directed at an audience mostly women. Consumers do not distinguish the products for women, so men often use deodorant for women. They did not have the notion deodorant own choice. In Vietnam, women typically played a decisive role in the purchase of beauty products. Market deodorant for men is only exclusively Romano. This is a "piece of cake" color Arimount open to exploitation. 1. Macro Environment: 1.1 Demographics: Percentage of years with roughly 50 % of Vietnam's population, however beauty products for men deodorant popular only 2%. 1.2 Economy: Vietnam 's economy is on the rise, the total gross Domestic product GDP despite the change but stable amplitude (the statistics show Furniture Vietnam 's GDP Increased Continuously from 2000 to 2007, Reaching...
Words: 3145 - Pages: 13
