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Marketing Promotion

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IV) Promotion/Collaboration
Advertising
Advertising wills occur through a collaborative approach securing an integrated marketing communication across all medias. Identifying Nike FuelBand as the only fitness tracking devices, that has the most accurate measure. The device you can’t live without. The campaign with emphasize the products and how integrates in daily live or our target market group. This will include our partnership with Microsoft Xbox, Kinetic active game users and branching out with large fitness studios like Bally’s. Targeting to this expanded group will defiantly be a huge advantage over competitors. We are integration to all aspects of fitness.
We use combination of television advertising, magazine advertising, multimedia presentation, focus on web-based advertising and wellness magazines insert to communicate the message reaching more of are target markets for less money. The implantation of our campaign will corporate technological partners and advertising agencies in order to increase sales in 2013 by 25%. The advertising will included are partnership with game console to really maintain the communication to target market that we are the only fitness device that integrates with every part of their fitness needs to virtual fitness as well. Marketing with the video game industry and fitness giants would be a real advantage over competitors.
Sales Promotions
Nikefuel band has done extremely well with past promotions. In order to meet revenue goals of 25% growth we need a creative approach to promotions. Here are some sales promotions that would help to meet these goals. We will sell Fuelband bundled with items like popular game titles that will have the capability of calculating Nike fuel. Similar promotion will occur with the Bally’s Fitness center, individuals with most fuel points can win, memberships and personal training packages. We

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