Premium Essay

Marketing Proposal - Fast Food

In: Business and Management

Submitted By wantoren
Words 4548
Pages 19
House of Kebab

Contents
1 Introduction 2
1.1 Company Summary 2
1.2 Company Ownership 3
2 Five Forces Model and Analysis 4
2.1 Barriers To Entry 5
2.2 Supplier Power 8
2.3 Buyer Power 10
2.4 Threat of Substitutes 11
2.4.1 The Threat of Substitutes are High 11
2.5 Rivalry among Existing Firms 12
3 Conclusion 17

INTRODUCTION
House of Kebab is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. House of Kebab will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. House of Kebab is the answer to an increasing demand for kebab and shawarma fast food.
In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another.
Our main priority is to establish one outlet in Kuala Lumpur, preferably in one of prominent housing estate. Later, our effort will be a further development of more retail outlets in the surrounding area.
House of Kebab will entice youngsters to bring their friends and family with our innovative environment and our main focus will be serving high-quality food at a great value.

COMPANY SUMMARY

House of kebab sells specially made shawarma sandwich-like wrap usually composed of shaved lamb, goat, chicken, turkey, beef, or a mixture of meats and kebab which consist of thin slices cut from a cylindrical block of minced and seasoned meat or chicken, eaten in a roll of unleavened bread with fresh salad and sauce. The meat (usually lamb, chicken or beef) is grilled on a vertical, rotating spit.

Our store will feature display cooking of our featured Turkish Kebab and Shawarma from cutting to frying. Our customers will also be able to read our in-house brochures in regards to all knowledge about Kebab and…...

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