Premium Essay

Marketing Research Management

In: Business and Management

Submitted By mynameisraiine01
Words 941
Pages 4
Consumer’s Perceptions towards Online Shopping

I. Introduction Generally speaking the trend of e-commerce has been increased rapidly in the recent years with the development of internet and due to the easy accessibility of internet usage. Easy access to internet has driven consumers to shop online; online shopping is third most popular activity on the internet after email using and web browsing. Books, airline tickets/reservations, clothing/shoes videos/games and other electronic products are the most popular items purchased on the internet. Consumer’s attitude towards online shopping refers to their psychological state in terms of making purchases over the Internet. Online buying behavior process refers to the products purchased online. The process of online buying behavior consists of five steps and it is similar to traditional shopping behaviour. For instance, consumer recognize the need for buying some product (book), they refers to the internet to buy online and start to search for the information and look for all the alternatives and finally make a purchase which best fits to their needs. Before making final purchase consumers are attacked by several factors which limits or influence consumers for the final decision.
The main theme of the study is to know the factors that influence the consumer’s attitudes and behaviors towards online and traditional shopping. Researchers will also focus on how consumers form such attitudes with the help of models and who are truly the online shoppers.

II. Theoretical Framework


Consumer’s Perceptions towards Virtual and Traditional Shopping
Time Saving Website


* Convenience Convenience factor refers that it is easy to browse or search the information through online is easier than the traditional retail shopping. Through...

Similar Documents

Premium Essay


...Research in Consumer Behavior Series, Russ Belk and John Sherry (Eds.), Elsevier Ltd.,...

Words: 7826 - Pages: 32

Premium Essay

Aqua Fun Case Study

...Cost of Quality Analysis A focus on quality management demands that the total cost and benefits of quality performance be first understood by everyone in the company. In order to successfully launch a companywide Six Sigma, the first step is to dig out all relative cost categories that associated with managing quality and quality failures. The marketing research and other similar costs categories should all be included in the Cost of Quality (CoQ) analysis. 1.1 Identification of Cost Categories Based on Roberta’s current CoQ analysis, there are 18 cost categories with question marks that she either did not have data for or wasn’t sure about including. For the prevention costs, Roberta is having problem with the costs of marketing research, customer/user perception surveys/clinics, supplier quality planning, supplier quality planning, quality program planning and reporting, and other prevention costs. As mentioned earlier in the case, Roberta wasn’t sure how the marketing manager would feel about including marketing research as a category in the CoQ because it seems that marketing research as well as the customer perception surveys have no direct relation with preventing product defects. In fact, the fast development and introduction of new product is a key factor that differentiates Aqua Fun from their competitors in the same market....

Words: 1699 - Pages: 7

Premium Essay

The Latest and Newest Thing

...| |First Level Modules | | |ACC1006 Accounting Information Systems |International Technology Venturing | |BSP1005 Managerial Economics |TU91.2010 Managerial Economics | |MKT1003 Principles of Marketing |23A00210 Introduction to Marketing (6 ECTS)...

Words: 33073 - Pages: 133

Premium Essay

Information Systems in Marketing

...Information technology-based marketing information systems (MkIS) have been with us for many years. The importance of computers in marketing was highlighted by Kotler[2]. Traditionally, MkIS has been seen as a system to support marketing management in its decision making. In addition to the management perspective, MkIS can be an essential tool for the entire marketing organization. Some researchers have classified IS in marketing by the tasks for...

Words: 8377 - Pages: 34

Premium Essay


...Subject: Sales management (Social aspects) Sales management (Political aspects) Goal setting (Social aspects) Goal setting (Political aspects) Public relations agencies (International marketing) Public relations agencies (Political activity) Public relations agencies (International trade) Public relations agencies (Social aspects) Public relations agencies (Political aspects) Marketing (Social aspects) Marketing (Political aspects) Liquidity (Finance) (Social aspects) Liquidity (Finance) (Political aspects) Decision-making (Social aspects) Decision-making (Political aspects) Marketing executives (Surveys) Marketing executives (Political activity) Marketing executives (Social aspects) Marketing executives (Political aspects) Distribution channels (Political aspects) Distribution channels (Social aspects) Marketing research (Social aspects) Marketing research (Political aspects) Community banks (Political aspects) Community banks (Social aspects) Incentive services (International trade) Incentive services (Social aspects) Incentive services (Political aspects) Incentive services (International marketing) Corporations (Political aspects) Corporations (Social aspects) Business planning (Social aspects) Business planning (Political aspects) Business...

Words: 9361 - Pages: 38

Premium Essay


...Journal of Business Case Studies – Second Quarter 2006 Volume 2, Number 2 Case Studies In Marketing Research Donald K. Hsu, (Email:, Dominican College ABSTRACT The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using mall intercept, 100 or more convenient samples were collected from the questionnaire. SPSS software was used to analyze this data. Then a final report with possible recommendations was written. During the course of this research, students made face-to-face interview with senior managers or CEO, selected appropriate Harvard Business School cases, did research using Internet or library resources, and added much real-life learning to the theoretical in-class knowledge. INTRODUCTION V ase studies in Marketing Research have attracted much interest for global researchers. During the last two years, participants at the European Applied Business Research Conference presented findings in marketing related topics: 56 papers in 2003 and 25 papers in 2004. Out of the 81 papers, 24 reported work on marketing research....

Words: 3534 - Pages: 15

Premium Essay


...Fellow, Young Scholars Program, Marketing Science Institute, 2005 Outstanding Reviewer, Journal of Consumer Research, 2003 Chair’s Core Course Teaching Award, Kellogg School of Management, 2002 – 2003 Dean’s Recognition of Teaching Excellence, Kellogg School of Management (based on student evaluations), 1998 – present McManus Research Chair, Kellogg School of Management, 1998 – 1999, 2001 – 2002 Kraft Research Chair, Kellogg School of Management, 2000 – 2001 Fellow, American Marketing Association Doctoral Consortium, 1996 Honorable Mention, Alden G. Clayton Doctoral Dissertation Proposal Competition, 1995 Alexander Chernev 2/2012 RESEARCH Focus Research Articles (Peer Reviewed) Consumer Decision Behavior 1. Brough, Aaron and Alexander Chernev...

Words: 3654 - Pages: 15

Premium Essay

History of Marketing

...Bartels, Robert (1976) “The History of Marketing Thought,” 2 ed., pp.1-33, 123-243, Chapters 1,2,3,4,9,10,11,12,13,14. Chapter 1: The Meaning of Marketing The establishment of a market economy wrought marked changes in the social and economic structure. A new attitude toward business revolutionized the economy of the country and that revolutionary element was identified by the term ‘marketing.’ Historical accounts of trade lead one to conclude that marketing has always existed. Was the original use of the term marketing merely an application of a new name to an old practice? One theory is that language is an invention of man, an adornment. The other explanation of the origin of language is that it is inseparable from reason. Accordingly, man’s language has developed as his thoughts have developed. By marketing was first meant “that combination of factors which had to be taken into consideration prior to the undertaking of cer6tain selling or promotional activities.” The essence of marketing was the combination of factors. Blindness to and ignorance of that combination of factors is the reason for the absence of terms equivalent to marketing in other languages. Marketing must be regarded not merely as a business practice, but as a social institution. Marketing is essentially a means of meeting and satisfying certain needs of people....

Words: 7368 - Pages: 30

Premium Essay

Introduction to Marketing

...MARKETING (WH) {MKTG} L/R 101. Introduction to Marketing. (C) Niedermeier. The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis. 211. (MKTG773) Consumer Behavior. (C) Cutright, Reed. Prerequisite(s): MKTG 101. This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research. 212. (MKTG756) Marketing Research. (C) Shen, Eliashberg. Prerequisite(s): MKTG 101, STAT 101. Students are highly encouraged to take statistics in the semester immediately preceding this course. This course examines the role of marketing research in the formulation and solution of marketing problems, and the development of the student's basic skills in conducting and evaluating marketing research projects....

Words: 6959 - Pages: 28

Premium Essay

Classic Airlines

...(Kerin 2005) “These five forces may sometimes serve as accelerators or brakes on marketing, sometimes expanding an organization’s marketing opportunities and other times restrict them.” Ultimately Classic Airlines will reach the point where they value their customer’s needs. Airlines will always be in demand; therefore it is imperative Classic Airlines develop a marketing plan that will ultimately keep the airlines ahead of the competition. Describe the Situation Issue and Opportunity Identification Classic Airlines has experienced a 10% decrease in share prices over the past year, along with a 19% decrease in Classic Rewards members, and 21% decrease in flights amongst remaining members. Classic Airlines Employees are experiencing low morale issues from the media input of the state of Classic Airlines. Although the Customer Relationship Management (CRM) system was inputted at Classic Airlines, Renee Epson does not feel the system is being utilized to its fullest potential. The Executive Team has different views of business practices when related to marketing. The CEO and CFO are driven by numbers therefore they do no not view the importance of the CRM system as a method of market research. (The 100 Times 2008) “Market research and analysis helps...

Words: 2160 - Pages: 9

Premium Essay

Marketing Basics

...Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development (market survey). It generates the strategy that underlies sales techniques, business communication and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers (value for money products) and for themselves (profits). Marketing is used to identify the customer (target market), satisfy the customer (customized product), and keep the customer (quality products). With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. The term marketing concept means that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than its competitors....

Words: 4186 - Pages: 17

Premium Essay

Marketing Research

...Marketing Research: An Applied Orientation, 6e (Malhotra) Chapter 2 Defining the Marketing Research Problem and Developing an Approach 1) Problem definition is the most important step in the marketing research project. Answer: TRUE Diff: 1 Page Ref: 36 LO : 1 2) Better communication and more involvement in problem definition are the most frequently mentioned ways of improving the usefulness of research. Answer: TRUE Diff: 2 Page Ref: 37 LO : 2 3) The organizational status of the researcher or the research department may make it easy to reach the key DM in the early stages of the project. Answer: FALSE Diff: 3 Page Ref: 37-39 AACSB: Communication LO : 2 4) The problem audit provides a useful framework for interacting with the researcher and identifying the underlying causes of the problem. Answer: FALSE Diff: 2 Page Ref: 38-39 AACSB: Communication LO : 2 5) DMs tend to focus on symptoms rather than causes. Answer: TRUE Diff: 1 Page Ref: 39 AACSB: Communication LO : 2 6) "The DM and the researcher must interact continually rather than sporadically" is an explanation of one of the 7 Cs known as continuity. Answer: TRUE Diff: 1 Page Ref: 40 AACSB: Communication LO : 2 7) The purpose of interviewing experts is to help define the marketing research problem rather than to develop a conclusive solution....

Words: 4721 - Pages: 19

Premium Essay

Business Management

...SAGE India website gets a makeover! Global Products Enhanced Succinct Intuitive THE Improved Interactive Smart Layout User-friendly Easy Eye-catching LEADING WORld’s LEADING Independent Professional Stay tuned in to upcoming Events and Conferences Search Navigation Feature-rich Get to know our Authors and Editors Why Publish with SAGE ? World’s LEADING Publisher and home and editors Societies authors Professional Academic LEADING Publisher Natural World’s Societies THE and LEADING Publisher Natural authors Societies Independent home editors THE Professional Natural Societies Independent authors Societies and Societies editors THE LEADING home editors Natural editors Professional Independent Academic and authors Academic Independent Publisher Academic Societies and authors Academic THE World’s THE editors Academic THE Natural LEADING THE Natural LEADING home Natural authors Natural editors authors home World’s authors THE editors authors LEADING Publisher World’s LEADING authors World’s Natural Academic editors World’s home Natural and Independent authors World’s Publisher authors World’s home Natural home LEADING Academic Academic LEADING editors Natural and Publisher editors World’s authors home Academic Professional authors Independent home LEADING Academic World’s and authors home and Academic Professionalauthors World’s editors THE LEADING Publisher authors Independent home editors Natural...

Words: 63606 - Pages: 255

Premium Essay

History of Marketing

...Before we can begin to study marketing, we need to understand something about this history and the debates and controversies that have shaped the field. In this chapter, we shall review the origins of marketing thought, examining when the term ‘marketing’ was first used, its subsequent development, and provide an overview of the development of marketing thought and practice. Marketing, clearly, is probably as old as human civilisation itself (see Jones and...

Words: 11093 - Pages: 45

Premium Essay

2nd Sem Syllabus

...Course Overview The objective of this course is to have a general understanding of Research Methodology and Statistics as applicable to Business Management and its use and relevance in areas of Management Research. While mathematical material will be covered, the major goal is for the students to develop a set of skills and tools which will be important in their management careers. At the conclusion of the course students should be able to: (1) develop the skills to identify the appropriate statistical techniques for the analysis of data; and (2) learn how to collect, analyze, present and interpret research data. Course Syllabus Group I: Research Methodology: Objectives, Role & Scope in Management Research, Process of Research; Research Designs: Exploratory, Descriptive & Experimental Research Designs and their Applications; Sampling Design: Concepts, types and their applicability; Scaling Techniques including Likert, Thurston, Semantic Differential Scaling techniques, etc. Tools & Techniques of Data Collection: Primary & Secondary; Classification & Tabulation of Data. Group II: Introduction to Statistics, Statistics & Business Research, Measures of Central Tendency: Mean, Median and Mode; Measures of Dispersion, Coefficient of Variance; Skewness & Kurtosis: Concept and Measures; Correlation Analysis: Simple, Partial & Multiple (Elementary); Regression Analysis: Concept & Measures, Linear Regression....

Words: 1810 - Pages: 8