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MNM3025/101/3/2012

Tutorial Letter 101/3/2012 Marketing research MNM3025 Semester 1 & 2

Department of Marketing and Retail Management

This tutorial letter contains important information about your module.

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MNM3025/101

CONTENTS 1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction and welcome Purpose and outcomes of the module Lecturer and contact details Module related resources Student support services for the module Module specific study plan Assessments Examination Concluding remarks Page reference guide Assignments Additional reading list

Appendix A. Appendix B. Appendix C.

1. INTRODUCTION AND WELCOME
We are pleased to welcome you to this module in customer service and hope that you will find it both interesting and rewarding. We will do our best to make your study of this module successful. You will be well on your way to success if you start studying early in the semester and resolve to do the assignments properly. You will receive a number of tutorial letters during the semester. A tutorial letter is our way of communicating with you about teaching, learning and assessment. Tutorial Letter 101 – this tutorial letter – contains important information about the scheme of work, the assignments and guidelines for preparing and submitting the assignments for this module. Furthermore, the prescribed study material and other resources and how to obtain it are provided further on. We have also included general information about this module, as well as administrative guidelines. We urge you to read it carefully and to keep it at hand when working through the study material, preparing the assignment(s), preparing for the examination and addressing questions to your lecturers. Please make sure that you obtain the prescribed material as soon as possible. You will also receive Tutorial Letter 301 MRMALLE8/2012 at the start of the semester. Please read it...

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