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Marketing Simulation

In: Business and Management

Submitted By abhiru
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Industry Analysis of the Airline Industry S.no | Features | Rating | 1. | Threat of new entrant | Medium | 2. | Rivalry among existing firms | High | 3. | Bargaining power of buyer/distributors | Low | 4. | Bargaining power of suppliers | Low | 5. | Relative power of other stakeholders | High |
The Airline success completely depends on the ability of the customers who are willing to spend more on last airfares to purchase extra amenities. It is famous because it focuses on time performance. It provides extra comfort from one coast to another and provides inflight Wi-Fi, ARINC satellite telephone and power outlets. It provides an international premium cabin dining facility with beverage selection and special ordered meals. Passengers can use portable devices on board. They only accept credit and debit cards for purchases of tickets and offer inflight shopping facility also. A strong employee- oriented culture is being followed by the company. The mission of the company focuses on this statement only. They have loyal employees that work hard to achieve the goal of the company. A strong leadership is built by the culture which the company is following a relaxed management style.
The aim of the industries management and the employees is to fly large number of customers and being cost-effective. They are famous for their non-stop flights. The industry is experiencing strong growth in the market and is earning at a very profitable position (David, 2005). This industry is growing at a very rapid pace so I would like to even invest and also find a job in this sector.

References
Koenig, David (October 21, 2005). “Airlines that hedged against fuel costs reap benefits.” The Washington Post. Retrieved August 10,

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