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Marketing Simulations: Patient Engagement

In: Business and Management

Submitted By ljhen78
Words 1308
Pages 6
Marketing Simulations: Patient Engagement
Lauren Phillips, Latonya Miles, Kelli Lee, Daline Castillo, Larry Henson
HCS/490
January 17, 2016

Marketing Simulations: Patient Engagement The goal for this marketing team is to determine how to market the use of the new personal health record system to various age groups of patients within the organization. Through the patient engagement simulation we were able to determine both short and long term goals to help better serve our potential clients, and the steps that were necessary to allow these goals to be achieved. This paper will show how this simulation is relevant to our potential future careers, and the importance of engaging future health care consumers.
In this simulation it was to goal to be a part of a marketing team to determine the best solution to make their current PHR system, or personal health record system more useful to patients and see more patients use them. Currently personal health records are used at this facility to help patients access their records, this can be beneficial to both caretakers and patients because it can keep their health information up to date. The problem this facility is seeing is that there has been a drop off in use from the younger demographic that uses it currently as well as baby boomers and geriatrics hardly use the program. The goal of the simulation is to understand the situation fully and find the best course of action to increase use of the personal health records. Once you meet with the marketing team it is then time to review the website and the current PHR and come up with ideas about improvement. It is important to review the information that Amit has sent in order to determine what the best route for making changes would be. He sends the current website information and statistics about how individuals use the internet for health concerns. From this

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