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Marketing Strategic Plan

In: Business and Management

Submitted By dayoolowu31
Words 3891
Pages 16
Executive Summary
Olat Western Wear is a new apparel store that caters to the African cowboy community in Lagos, Nigeria. As our name suggests our focus is to provide western wear apparel and accessories, and position us as the top retail store servicing this particular market.
We are the first and only African owned western apparel store in the city of Lagos. Our intentions are to obtain 80% market share and become a central hub of shopping activity for the local African cowboy population as well others who enjoy wearing western apparel.
Olat Western Wear will be located at 20 Niran Ojo streets, Lagos in Nigeria . Olat Western Wear has centralized itself directly in position to the residental location and social activities of our target market. We believe that this is critical to our initial success and long-term growth.

Objectives 1. To create a shopping environment that caters to the apparel needs of the urban African cowboy and cowgirl. 2. To earn 80% market share and become the number one ethnic western wear apparel store in 20 Niran Ojo streets, Lagos Nigeria and achieve name recognition in the local cowboy community. 3. To receive a 50% profit margin within the first year. 4. To have a customer base of 1,000 by the end of the first operating year. 5. To achieve a net profit of $75,000 by year two and $100,000 by year three. 6. To be an active and vocal member in the community supporting agricultural events, and equestrian organizations work

Mission
Olat Western Wear's mission is to offer quality, name brand western wear in an assortment of sizes and styles to accommodate all varying body styles and shapes. Keys to Success
In order to succeed in the western wear apparel industry Olat Western Wear must: * Carry an assortment of sizes to fit the more ample frames of their African target customer base. * Provide

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