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Marketing Strategy of Walton

In: Business and Management

Submitted By ummahalima
Words 1582
Pages 7
Introduction

Company Overview

Walton a brand of R.B Group of Industries is a conglomerate based in Dhaka, Bangladesh. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Walton brand. The subsidiaries include Walton Motors, Walton Mobile and Walton Electronics. Walton produces electronics, motor vehicles, and telecommunications products.
R.B Group of Industries was founded by S.M Nurul Alam Rezvi in 1977 as a trading company. Over the next three decades the group diversified into steel, textiles, electronics and automobiles. Walton entered into the steel industry in late 1970s and the electronics and automobiles in early 2000s; these areas would drive its subsequent growth. Since the 2000s Walton has expanded towards electronics and automobiles and these became its most important sources of income.
Walton is one of the highest taxpayers in Bangladesh and has a strong impact on country's economy. It was awarded for its export revenues. Walton received awards at the 2013 Dhaka International Trade Fair (DITF), including one for paying the most taxes.
VISION 2020
Its vision is to lead through innovation, technology and product that inspire consumers with aspiration for creating a better world full of digital experiences. WALTON wants to be recognized as a global leader delivering products with pride in this industry through excellence.

WALTON will continue to build on top of its achievements with new technology and expertise to further its competitiveness and prove that “Made in Bangladesh” is the mark of ultimate confidence.

Competitor

Walton is playing in a market with several strong markets. The main competitors are:

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Product Analysis

Walton has a good number of products available in the market. The company produces home appliances, mobile, generator and motorbike. A brief description of its...

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