Marketing Strategy

In: Business and Management

Submitted By akhachatryan87
Words 1464
Pages 6
Marketing Mix Paper
Artur Khachatryan
MKT/421
01/30/2012
Robert Stack

Marketing Mix Paper
It is critical for any agency, firm or business to measure the performance in each field that it is involved in. While it may seem that measuring the success of any business can be done by looking at the financial statements, in order to truly succeed in any industry the performance of each task should be measured constantly. Performance measurements can greatly benefit any kind of organization that is seeking profit. Based on the results after each measurement, the firm can figure out a specific strategy that will help to accomplish goals more efficiently. Depending on what needs to be measured, there are different measuring methods available. The fields that usually require an additional measurement in order the see the performance of the business are financial performances, competitiveness, innovation, quality of service and even flexibility. Those can be measured by looking at profitability, relative market growth, reliability, and market ratios. For most project managers, the performance of their employees plays the most significant role in any task. Therefore, knowing how to measure worker’s performance in projects is vital. Also, in many corporations, the employees depend on each other in order to fully complete a specific task, which leads them to work in teams. When a project is done in teams it becomes much more difficult for the manager to figure out the exact work effort each employee has dedicated for the project. However, there are still ways to do so. In order to measure a teamwork performance, the project manager can concentrate on the following aspects: roles and assessment, goals set, support and process approach.
Product
The product is seen as an item that satisfies the consumer’s needs or wants. It can be a tangible good or an intangible…...

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