Marketing Strategy

In: Other Topics

Submitted By pankajvyas
Words 882
Pages 4
Name: Pankaj S. Vyas
Roll No: P 60
MMS 2nd year
Submitted To: Prof. Pallavi Chandawaskar

Marketing Assignment- Case Study-“Microsoft Unveils Surface”

Q1) With a launch of surface, what difficulties Microsoft will be facing in challenging Apples dominance of Ipad being market leader?
Ans: The following are the difficulties Microsoft will be facing in challenging Apples dominance of Ipad being market leader: 1) The first difficulty is that they are moving totally from their core business to tablet market. So it might harm their core business. 2) The second difficulty is that the position Microsoft as a company that can provide a quality Hardware product as it has till date positioned itself as a software provider. 3) Microsoft will compete with Hewlett-Packard (HPQ), Dell (DELL), and others who sell its Windows operating system on their computers. Surface devices will compete with products made by Microsoft’s OEM (original equipment manufacturers) partners, which may affect their commitment to Microsoft’s platform. So difficulties with partner’s may hamper relationships with partners following Surface launch. 4) Price: consumer-targeted Windows RT Surface tablet needs to be affordable, and cheaper than an iPad; or, better for the same price, if that can be accomplished. The Windows 8 Surface tablet has two challenges: Competition with the iPad, and with Ultrabooks. Many Windows ultrabooks cost as little as US$799. Can the Surface compete at a reasonable price? So price is not yet declared by Microsoft for its two version tablets and it’s a grave difficulty. 5) Consumer/ProSplit:
Apple's been successful at making one line of iPads, with the only differences being 4G and storage. Microsoft's twin set of tablets -- one with beefier specs and full Windows compatibility, the other more like an iPad -- could fracture the decision-making…...

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