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Marketing Study Guide

In: Business and Management

Submitted By degracen
Words 1699
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Chapter 1:

1. Define a project. What are five characteristics that help differentiate projects from other functions carried out in the daily operations of the organization?

A project is a complex, no routine, off-time effort limited by time, budget, resources, and performance specifications designed to meet customer needs

• An established objective

• A defined life span with a beginning and an end

• Involvement of several departments

• Doing something unique

• Time, cost , and performance requirements

• To serve customers needs

2. Compression of the product life cycle, Global competition, Knowledge explosion, corporate downsizing, increased customer focus, and small projects represent big problems are all environmental factors.

3. It is important to strategic planning and the project manager because with a project there is so much going on between so many different people so the manager has to be able to implement a plan and have people follow it. This is the only way a project can run smoothly and with the least amount of problems. If the manager is able to get the best success with good project implementation.

4. The technical side of the coin represents the science side of project management while the sociocultural side of the coin represents the art of managing a project. In order for a manger to be successful they must be a master of both sides of the coin. While some managers tend to focus on the technical side rather than the sociocultural side, they need to know that both sides are equally important.

5. An Integrative approach to project management means that decisions and ideas are made by many different people, and there has to be some integrative plan to make the project work. Emphasis is on development of an integrated project management process

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