Premium Essay

Marketing Survey

In: Business and Management

Submitted By dd5027
Words 541
Pages 3
Part C – Lifestyle
C1. Now I am going to read out a short list of coffee brands and statements. Could you please tell me which one statement best describes how you feel about each of them.
| Super | Power | Old Town | Nescafe | Good value for money物有所值 | 1 | 2 | 3 | 4 | Innovative brand创新的牌子 | 1 | 2 | 3 | 4 | Trusted brand值得信赖的牌子 | 1 | 2 | 3 | 4 | Recommended by friends/ family获得朋友/ 家人的推荐 | 1 | 2 | 3 | 4 | Can be found easily 容易买得到 | 1 | 2 | 3 | 4 | Good variety of flavor 多样口味选择 | 1 | 2 | 3 | 4 | Aromatic flavor/ Fragrant 香味浓郁 | 1 | 2 | 3 | 4 | Advertising is attractive and inspiring.吸引人和有启发性的广告 | 1 | 2 | 3 | 4 | Reflects my taste and personality反映我的品味和个性 | 1 | 2 | 3 | 4 | Attractive packaging design吸引人的包装设计 | 1 | 2 | 3 | 4 |

C2. Now I am going to read out a short list of statements. Could you please tell me which one of these are best applies to you and please use a scale of 1 – 5, where 1 is strongly disagree and 5 is strongly agree.
我现在给您念出几个词句,请 您告诉我觉得该词句是最适合来形容您和请使用1-5的评估表,即1 代表完全不赞同和5 代表赞同。 | Strongly disagree | Disagree | Neutral | Agree | Strongly agree | The main reason that I drink coffee is to freshen up my mind.
我喝咖啡的主要原因是提神 | 1 | 2 | 3 | 4 | 5 | I drink coffee because of social interaction purpose.我喝咖啡是为了应酬而已。 | 1 | 2 | 3 | 4 | 5 | Coffee is an essential drink for me everyday.咖啡是我每天的必须饮品 | 1 | 2 | 3 | 4 | 5 | Drinking coffee is a luxury to me.喝咖啡对我来说是一种奢侈。 | 1 | 2 | 3 | 4 | 5 | When it is come to drinks, health issue is more vital than taste.
我会选择比较健康的咖啡胜于味道浓厚的咖啡 | 1 | 2 | 3 | 4 | 5 | I prefer plain coffee to those that are flavored.
我会选择纯味咖啡多过于附加口味的咖啡 | 1 | 2 | 3 | 4 | 5 | I prefer to drink coffee at office rather than at home。我会选择在工作室享用咖啡胜于在家。 | 1 | 2 | 3 | 4 | 5 | My buying decision will be influenced by price rather than advertisement.
我的选择会受价钱的影响胜过广告 |

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