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Marketing the Iphone 6

In: Business and Management

Submitted By KeganMiller311
Words 2949
Pages 12
Marketing the iPhone 6
Kegan Wilson
MGT 330 Management for Organizations
Instructor: Donna Falloon
August 31st, 2015

Section 1: The Introduction This paper will discuss and outline how the marketing practices and strategies are defined as well as utilized to market the sales of the iPhone 6 to foreign markets. Marketing is defined as the method by which companies generate value for consumers, and it is built on that same value in order to develop strong, lasting relationships with the target audience who thus become the company’s primary customers. Marketing entails understanding consumer needs and consequently developing products and/or the services required to satisfy those needs. The marketing process involves understanding the consumer, building strong, lasting consumer relationships, creating a sound marketing strategy, and capturing the value from consumers. (White, 2012) This paper will present the process of marketing while also attempting to market the iPhone 6 in the United States and overseas.
Section 2: Understanding the Consumer In the marketing process, the first step is to understand the marketplace and the consumers’ needs. During this step, the market manager needs to comprehend the consumers’ requirements and then offer the associated products and services to satisfy those particular items. Their individual personality shapes the customers' desires, and when supported by their purchasing power, their wants become demands. To fulfill the customers’ demands, the marketing manager must offer a grouping of products, information, services, and/or experiences (White, 2012). Once a marketer gets a clearer understanding of the customers’ demands, they must design a sound marketing strategy. Next they'll need to determine the desired target markets and build gainful relationships with their targeted consumers. To devise a winning...

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