...Martinez English 102- Section 1002 2 July 2014 Annotated Bibliography: Commercially Convenient for Children In every grocery isle, the lowest shelf is reserved for food placed there for a certain consumer by the food marketers. Ranging from cookies, to cereal, and to snacks, these products are specifically aimed at children. They are placed lower so that children can recognize their products from commercials or other media and select them when grocery shopping with their parents. This is only one form of impression that food marketers are leaving on children of all ages. Whether good food or junk food, all food marketers are spending billions of dollars to advertise to one age group: children. Ranging from birth to 17 years, children and young adults are unknowingly programmed by their surroundings everyday to eat whatever the food industry wants them to. In my research paper, I will be analyzing food advertisement geared towards children; specifically how these advertisements affect their health and diets. My position on food marketing is that it is too influential on children and that it needs to be more regulated, either by parents or by the government. Someone needs to take a stand for children so that when they are older, they can live healthy and fulfilling lives. The research I have conducted supports this claim that food marketers, in order to lower the obesity rate in children, need to be more heavily regulated. I also find that the sources I have selected cover the food...
Words: 2106 - Pages: 9
...Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Evaluate the Opportunities and Threats Faced by Companies Marketing to Children. in Your Answer Provide Examples of How Firms Are Responding to These Challenges and Opportunities in Their Marketing Strategies. In: Business and Management Evaluate the Opportunities and Threats Faced by Companies Marketing to Children. in Your Answer Provide Examples of How Firms Are Responding to These Challenges and Opportunities in Their Marketing Strategies. Introduction Children form a significant consumer group in their own right and, in addition, influence the purchasing choices of their families and friends. They represent a huge market offering significant financial returns to companies. Children are also the adults of the future so building a strong bond with a child could lead to significant customer lifetime value to a company. However there are inherent risks in marketing to children bound up in the fact that many feel that it is intrinsically unethical to market to children. As a result of this, companies that market to children and get it wrong face a moralistic and significantly stronger backlash. Applying a PESTLE analysis highlights the external factors companies that market to children face; Political - Changes in government and legislation affect ways in which companies can approach marketing for children and young...
Words: 388 - Pages: 2
...beverage marketing to children Ieva Margevica 10360956 During the last twenty years marketing to children has become a vigorous tendency. As claimed by Schor (2004, p. 21), in 1980s companies used to spend 100 millions of dollars on marketing to kids. Whereas today, according to Eggerton (2007) in Linn’s and Novosat’s (2008, p. 134) research, this number has reached 15 billions of dollars, expended only on food and beverage marketing directed at youth. Additionally, in the last decades, as stated by de Onis, Blossni and Blogher (as cited in Carter, Petterson, Donovan, Ewing & Roberts, 2011), obesity and other health problem rates among kids have been rising along with the marketers’ attention to children. These simultaneously growing processes have led to the debates of marketers’ responsibility related to increasing rates of childhood obesity, diabetes and food preference distortion (Linn & Novosat, 2008, p. 134; Carter et al., 2011, p. 962; Boyland & Halford, in press, p. 1). As acknowledged by Carter’s et al. (2011, pp. 962-968) research, children are a vulnerable and easily persuadable group of society, which should be protected from marketing’s aspirations. In accordance with Boyland and Haford (in press, p. 2), the adopted regulations deviate between countries. With regard to previous studies about drawbacks, beneficial sides of existing restrictions related to marketing to youth, this paper will evaluate whether food and beverage marketing to children should...
Words: 3002 - Pages: 13
...International Journal of Market Research Vol. 54 Issue 4 Children’s attitudinal reactions to TV advertisements The African experience Ayantunji Gbadamosi Robert E. Hinson University of Ghana University of East London Eddy K. Tukamushaba Irene Ingunjiri Strathmore University Hong Kong Polytechnic University This paper is aimed at exploring African children’s attitudinal reactions to television advertisements . A total of 65 children from four African countries – Ghana, Nigeria, Kenya and Uganda – participated in 12 focus group discussions on the subject matter . Findings suggest that they like television advertising in relation to its entertainment features – especially when the messages feature children characters, cartoons, music, celebrities and humour – and those promoting foods . They also derive excitement from advertising messages that are presented in Pidgin language and/or humorously integrated with local languages . However, they have an aversion to messages that terrify them and those they consider boring . This paper supplements the existing literature on the attitudes of children to advertising, but from Africa as a different contextual platform . It also suggests directions for the effective use of marketing communications strategies in relation to television advertising for marketers and other bodies with special roles in communicating with children such as government agencies and NGOs . Introduction Advertising to children as a topic has attracted the...
Words: 9881 - Pages: 40
...focus inward on the organization’s needs instead of outward (the customer’s needs). • Product is aimed at everyone. • Firms want to profit through maximizing sales volume. • Promotion to achieve goals. 2. Describe some of the characteristics of a firm that would follow a marketing orientation. Marketing orientation is “a philosophy that assumes that a sale does not depend on an aggressive sales force but rather than on a customer’s decision to purchase a product; it is synonymous with the marketing concept.” • Unlike sales orientation, a firm would focus outward on the customers wants and needs. • The goal of a firm is to satisfy customers wants and needs and delivering superior value. • The target is specific groups of people. • Where sales orientation profits by sales volume, marketing orientation firms profit with good feedback from customers or customer satisfaction. • It’s more about marketing and less about selling (less persuasion). • Firms identify what customers want and have businesses give them what they want efficiently. 3. In what ways does McDonald's embody both a marketing and a societal marketing orientation? Do some internet research if necessary. McDonald’s embodies a marketing orientation...
Words: 1110 - Pages: 5
...Essays, your source for free research papers, essays, and term paper examples. Japan There are many advantages in a company seeking to expand into the Japanese Market, it is one of the world’s large economies. There are also cross cultural issues in an American Company marketing to Japanese Society. A company can very easily “make it” or “break it” if not sensitive to the culture and etiquette in their marketing strategies. The Japanese Culture is ancient and full of traditions that make up why someone of this descent may act or carry themselves in a certain way. This would also affect the decisions an individual makes regarding product selection. A commercial that is attractive to an American housewife may not be attractive to a Japanese housewife. A few of the differences in American and Japanese culture are importance of hierarchy, group harmony, using certain numbers in advertising and language barriers. Cross Cultural Issues Hierarchy is highly respected in Japan personally and professionally, yet in America hierarchy exists but is not held to as high of standards or tradition. This is so engrained in the Japanese Culture that children even refer to their senior and junior classmates with specific names. Personally this hierarchy is based on age, the eldest would be seated at a place of honor at the dinner table and be the first person to start eating. The significance placed on hierarchy can cause issues in a marketing campaign if the Americanized...
Words: 689 - Pages: 3
...Advertising effects on children Never there been a subject that has aroused as much discussion as that of advertising. These last few decades have seen a development of this powerful marketing process and major tool of communication practices. Nowadays, advertisements are present in all fields of our modern societies. The debate about the positive and the negative effects of advertisements is still relevant today. Despite the fact that the main purpose of publicity should be the informational aspect, advertisers use their influence in a distinct way. Sometimes manipulative, their controversial techniques use psychological appeals in order to increase purchases. Publicity has unfavorable side effects on individuals, especially on young and vulnerable consumers: children. The purpose of this paper is to illustrate that food habits, lifestyles and behaviors are guided by advertising detrimental models. Teenagers represented core targets for advertisers because media has become one of the most substantial socialization agents known today. Adolescents spent 140 billion dollars a year in 2004 in various products, and 12 years old kids 25 billion dollars, but they are also able to act upon a $200 billion dollar budget (Mary Story and Simone French, Food Advertising and Marketing Directed at Children and Adolescents in the US). According to the Professor Sharon Beder, “[y]oung children are increasingly the target of publicity and marketing because of the amount of money they...
Words: 2834 - Pages: 12
...Research World Religions If there's a specific religion with which you are unfamiliar, research the basic beliefs of that religion to form the basis of a fascinating research paper. Because religions are complicated and dynamic, it's impossible to outline the entire doctrine of a religion in a single paper. Instead, stick to a limited topic. For example, you might research the ethical mandates of Christianity or the gods of Hinduism. Explore History and Religion If you find a particular religion fascinating, explore it through a historical lens. For example, you might research the historical evidence that Jesus existed or address the social trends that led to the rise of Islam. For such a paper, rely primarily on secular and historical sources, though you can use the religion's sacred texts to inform your historical analysis. Sponsored Links 2013 Pri Sch Exam Papers Come with Free 2006-2012 Papers P1-P6 Primary School Exam Papers. www.filomaths.com Debate a Religious Topic If there's a particular religious doctrine with which you agree or disagree, use research to support your argument. You might, for example, discuss the role of abortion or premarital sex in a specific religion, then provide statistical or scientific evidence either supporting or refuting that religion's claims. Because this is a research paper, support your opinions with facts rather than simply asserting an idea. Research Religion and Society Religion...
Words: 356 - Pages: 2
...Rgggggghjjhgffffhgdfhhhgvfghhjjhgfghjigreujtfguyfhkokjffnjkbveujjffjjjng Up with Good & Interesting Research Paper Topics Everyone knows that writing is hard. If it wasn’t, well – this entire article probably wouldn’t exist. This manual, however, can turn mandatory writing into an exciting venture! Instead of drudging through a lame history paper, make your history topic exciting. Have you ever thought of these following topics for a history paper? How did Neo-Nazism evolve in America? What was the role of African Americans during the Revolutionary War? How has United States censorship changed over the decades? Is the Civil Rights movement an ongoing occurrence? What was Britain’s view of India during British rule? What were the views on PTSD during different United States wars? What is the ongoing affect of the New Deal? What is the ongoing affect of the Civil Rights movement? What were the factors in the China-Tibet conflict? What were the little-know conservative U.S. movements? Any of them sound exciting? They should be! Research papers are trying, but they also have the ability to be very rewarding. Think about it. A simple psychology paper has the opportunity to be… All about the concept of sexuality. An insightful view into the medical uses of hypnotism. A study of the validity of positive thinking strategies. A look into the use of Pavlov’s conditioning in children. A study on the development of memory. A view of home life and its affect on child development...
Words: 442 - Pages: 2
...Neuromarketing: The New Frontier of Marketing Throughout our class discussions and papers written, we have debated opposing arguments about the ethical repercussions of marketing to children. In this paper I have decided to take it to an alternative level and evaluate the forefront of marketing, where it is heading, how it works, and attempt to bridge the gap on how this form of research affect children of various ages. Along with all of this, another debatable topic is the moral and ethical issues faced with this expanding sect of marketing. Neuromarketing: What is it? Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. According to some, neuromarketing will change market research and marketing fundamentally. This new form of research is derived from the argument that people don't and can't really know what motivates them, because much of our mental processes are unconscious. However, the truth is that most decisions do involve both automatic, instinctive reactions, and elements of control and consideration. Tools of Neuromarketing: There are many tools used in the study of neuroscience to determine specific chemical changes as well as neurological changes in the human brain. It is the understanding that the researcher’s use of these tools can measure various levels of change in the human body when visually confronted with images and/or video clips. The results of these...
Words: 2850 - Pages: 12
...Marketing Research Paper Rohan W. Jackson MKT/421 March 07, 2016 Evelyn Bisenz-Johnson Marketing Research Paper Marketing research is the gathering, recording and analyzing of all data about problems relating to the marketing of goods and services. A company uses this function to link the consumer, customer, and public to the market. A marketing research is an important part of business, and without it, companies won’t be able to keep in touch with trends, demands and preferences of their consumers. Although conducting marketing research can be time consuming and costly, it is beneficial in the long run and the cost of the research needs to be balanced against the importance of ensuring that the business venturing into new products is potentially going to be successful. The four elements of marketing mix, price, product, place and promotion form the basis of any good market research. Using these elements will guide the company’s research and focus the question that needed to be asked. In early October 2015 Microsoft announced the Surface Pro 4 that will be thinner, lighter, faster, and with facial recognition. The Surface Pro 4 is Microsoft laptop-tablet hybrid that can be used as a Windows computer and a tablet. More interestingly, Microsoft has chosen to target companies instead of the main stream consumer users. Based on my observations I think that Microsoft should consider making a tablet directed at the consumer segment of the market for those in who are...
Words: 1140 - Pages: 5
...Marketing Research and Promotional Message Becky Waldron PSY322 January 15, 2013 Vincent Bonina Marketing Research and Promotional Message Although still widely overlooked, women make up the majority of consumer purchases not only in the United States but worldwide. Studies show that women make 80% of the purchases in the United States, which amounts to $7 trillion dollars a year. When the marketing plan is focused at women, research needs to be current and ongoing, through surveys, and market statistics. When expanding the marketing message to include women or focus on women, focus on the following questions: what are women’s needs, perceptions and attitudes? How may these be used to create a marketing message? The traditional role of a woman in business and the household has changed dramatically over the past forty years. Therefore, so have needs, perceptions and attitudes of today women. The women of today are liberated worldwide more than ever before. Women around the world now have more life options, control of their lives more and this trend is expected to grow exponentially. More women are entering the workplace, resulting in women delaying marriage. These women have decided to continue their education and boosting their careers by making it the focus. Today’s workplace women are also putting of having children until they are in their thirties and forty’s, if they chose to have children at all. Generation Y has a renewed outlook on motherhood. Women...
Words: 723 - Pages: 3
...No. 132 July 1, 2008 Marketing Strategies Targeting the Middle Rich in India Nori KAWAZU and Eisuke ISHIZAKA NRI Papers No. 132 July 1, 2008 Marketing Strategies Targeting the Middle Rich in India Nori KAWAZU and Eisuke ISHIZAKA I Lifestyles of the Middle Rich in India II Mindsets of the Middle Rich in India towards Consumption III Important Points in Marketing Strategies I In July and August 2007, Nomura Research Institute (NRI) conducted the “Survey on Consumer Behavior and Attitude of Middle Rich in India” in three major cities in India (Delhi, Mumbai and Chennai). This survey revealed actual lifestyles and mindsets relative to consumption of the middle rich who earn an annual household income of 250,000 rupees or more. The middle rich segment is expected to rapidly expand in the future. Automobiles (personal), personal computers (PCs) and the use of the Internet are still at the developing phase towards popularity among the middle rich in India. However, mobile phones and DVD players/recorders have already penetrated as deep as the mass segment. As such, the pace of popularization largely varies depending on the product. The survey also revealed these varying growth rates that can be regarded as characteristics unique to the Indian market. Growth is also expected in the leisure market targeting the middle rich. While the middle rich have innovative consumption mindsets, they also give emphasis to “if price matches quality” and “if...
Words: 8996 - Pages: 36
...point or another, may display aggressive behavior. Where did this behavior come from? This paper will discuss opposing viewpoints on the role of media violence and video games in the development of aggressive behavior. Included herein will be a brief overview of Albert Bandura’s “Social Learning Theory”; a discussion of media violence and violent video games and their possible roles in the development of aggression; and the ethical viewpoints on violence in the media. This paper will conclude with an overview of all presented information. Media Violence and Violent Video Games: The Cause for Aggression – Yes or No? It is a beautiful, sunny summer afternoon and spending a few hours at the park seems like a great way to enjoy it. However, only a few minutes into it, Tommy pushes Sara off the swing and now going to the park does not seem to have been the best choice. Why did Tommy do this? What causes children to act aggressively? Is it because shortly before coming to the park Tommy played a violent video game; or maybe on his way out he passed through the room where his father was watching a breaking news story about a murder victim? The role the media and/or violent video games play in the development of aggression has been a long-time topic of debate. This paper intends to present opposing viewpoints on this subject by presenting an overview of one theory on how children learn - the Social Learning Theory; discussing the role the media and violent video games are...
Words: 2069 - Pages: 9
...Marketing Research Paper Team A MKT/421 November 2, 2013 Jeffrey Jordan Marketing Research Paper Overview of Starbucks Starbucks is known for their variety of premium coffee and pastries. Like most businesses, Starbucks measures success by expenses, revenues, and store counts. Starbucks also emphasizes success on the growth of their brand and returning value to shareholders (Schultz, 2012). Starbucks’ strive to be innovators, leaders, and contributors to society and a healthy environment (Starbucks Coffee Company, n.d.). Starbucks continues to build a company with a fair and humane treatment for their people within the world and the communities they conduct business (Schultz, 2012). With the increase of competition in the industry, Starbucks’ is thriving to differentiate themselves from their competitors. Starbucks believes they can have a positive impact on the communities it serves (Starbucks Coffee Company, n.d.). “One person, one cup, and one neighborhood at a time” (Starbucks Coffee Company, n.d.). Launching Starbucks’ Natural and Little Bucks will separate them in the beverage industry. Product Description There is no denying that Starbucks is known for pronounced coffee, the next opportunity for growth is for to be known for great drinks. Starbucks’ Natural is a product line that appeals to multiple generations. Starbucks’ Natural drinks will be made from juice extracted from raw fruits and vegetables. This drink provides...
Words: 1206 - Pages: 5
