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Marketing to Children

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Submitted By wagner907
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Fat-vertising
The key to a successful business is to know your customers. When businesses know exactly what their customers are looking for, then the business will be able to directly target their wants in their advertisements. The fast food industry excels at this strategy. They have identified their target customers as children, and they know how to construct advertisements to directly cater to their wants. Toys and colorful characters, like Ronald McDonald, make the unhealthy products that this industry is selling look attractive to children; the message is not what it purports to be. Due to the naive minds of children, advertising towards children has become a big problem for our nation. There is no doubt that the fast food industry has played a big part in our nation’s growing obesity epidemic, which will continue to grow if these companies are allowed to continue their successful strategies. These companies have been impugned.
Through the inventions of the Internet and cell phones, there will only be more ways for fast food companies to reach out to children. The government should push to censor more minutes of fast food advertisements on kids’ television networks, regulate the number of advertisements that appear online on kids’ websites, and stop companies from targeting low class minorities who may not have a parent available to teach them healthy eating habits. Also, parents who are able to should take responsibility and show their children healthy eating habits, and limit time spent watching television.
Obesity is a danger to children, due to the fact that it will be referenced many times when the topic of fast food advertising towards children is discussed. The amount of fast food children are eating has proliferated over the past years. According to “The Impact of Food Advertising on Childhood Obesity,” the rates of childhood obesity in

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