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Marketing to Morocco and Kenya

In: Business and Management

Submitted By baucumbaucum
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Marketing to Morocco and Kenya Though these two countries are part of the same continent, they are certainly different in culture and countless other aspects. Kenya is a poorer, undeveloped country in which a large number of people live on less than a dollar a day. In contrast, Morocco is a country that is much more developed and westernized, having strong alliances with western and European nations. The investment atmosphere is very different in each country and businesses that are marketing and investing in each have very different strategies. Morocco is very similar to marketing to the US or other developed countries, consumerism and luxuries as well as investing in established and successful industries. Kenya is very different in that the atmosphere creates more risk towards foreign investment due to the constant conflict, unstable governments, and corruption. A foreign business may have little confidence and high fear in shipping their product into the company. This is common with Nigeria, a majority of countries and companies will not do business with them and Kenya has a similar image. Whereas Morocco has ongoing and positive relations with the largest countries and the UN. For example, banking is very strong in Morocco and the top 6 banks own 85% of assets in the industry. These banks create a very solid foundation for doing business with the country and providing confidence in their economy. Overall the marketing strategies are like marketing to different continents and different worlds. Morocco is much more stable, affluent, established, and maintains strong relationships with developed countries. Kenya on the other hand is seen as corrupt, dangerous, unstable, violent, and poor. Businesses are concerned with bringing aid to Kenya whereas they are bringing business to Morocco.

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