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Marketing Trends 2012

In: Business and Management

Submitted By max2013
Words 3737
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INDUSTRY TRENDS & RESEARCH REPORTS FOR INDUSTRIAL MARKETERS

Trends in Industrial Marketing 2012:
How Manufacturers are Marketing Today

»»»

Industry trends and research rePOrts fOr IndustrIal marketers

Contents
GlobalSpec Industrial Marketing Trends Survey .................................................................................. 3 Highlights from the Survey Results .................................................................................................... 3 Conclusions ........................................................................................................................................ 4 Recommendations ............................................................................................................................. 5 Marketing Goals and Challenges ....................................................................................................... 7 Marketing Channels and Programs..................................................................................................... 9 Marketing Budgets and Sales Expectations ..................................................................................... 13 The GlobalSpec Advantage .............................................................................................................. 17 About GlobalSpec, Inc. ..................................................................................................................... 18

Graphs
What is your primary marketing goal in 2012?................................................................................... 7 As a marketer, what do you consider the biggest challenge in your profession? .............................. 8 Which of these marketing channels do you plan to use in 2012? ...................................................... 9 Which of the following social media applications is...

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