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Marketing Unit 5 Ip

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THE GLOBAL COMPANY OF WALMART
WESLEY LEATHERWOOD
MARKETING 205
AIU ONLINE
SEPTEMBER 29, 2013

ABSTRACT
The main line of business of Wal-Mart is allowing customers to shop anywhere anytime online, on mobile devices, and in stores. The vision is to create opportunities and bring value to customers and communities around the world. The marketing mix strategy changes in the different locations of business and it is important to know how to effectively and efficiently give the consumers what they need and want. Using a strategic marketing mix will make the company flourish and maintain a good business production.

THE GLOBAL COMPANY OF WALMART Wal-Mart is a global company that is very popular from their slogan of “Every Day Low Prices”. The main goal of Wal-Mart is to provide the public with quality goods for lesser price than the competition. Wal-Mart has over 245 million customers with locations in 27 different countries and e-commerce websites in 10 countries. With employment of 2.2 million associates worldwide, you would expect for profits to be $466 billion in the year 2013 (Corporate Wal-Mart 2013) The main line of business of Wal-Mart is allowing customers to shop anywhere anytime online, on mobile devices, and in stores. The vision is to create opportunities and bring value to customers and communities around the world (Corporate Wal-Mart 2013). The company of Wal-Mart is the world’s largest retailer and is very popular with lower and middle class families. Wal-Mart started as a small discount retailer in Rogers, Ark. and has grown to become the world’s largest retailer in such little time. Many people find Wal-Mart to be the only store they need because of its wide variety of products all in the same location. From food products to clothing, Wal-Mart has most of everything you need. Of the 27 different countries that Wal-Mart is established in,...

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