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Marketing Update Report

In: Other Topics

Submitted By ys253
Words 916
Pages 4
Yuchen Sui
MGT300
Management Update Report
Southwest Dedicates New Heart Logo to Unhappy Workers
Businessweek.com
9.8.2014 http://www.businessweek.com/articles/2014-09-08/southwest-dedicates-new-heart-logo-to-its-workers-amid-labor-dispute#r=read Summary:
Southwest Airlines has been operating a lot worse than it did few years ago. Its high delay rate has caused frictions between front-line staff and executives. The airline is considering to introduce performance-based payments into the workers’ compensation instead of fixed pay increases. The airline is also negotiating with its flight attendants, pilots and other staff. Chief Executive Officer, Gary Kelly, wrote in his blog post that Southwest is focused on reminding and encouraging employees to work for customers’ satisfaction and compensate employees, the company changed the corporate logo to a three-colored heart, symbolizing the company’s commitment that it’ll remain true to our core values as Southwest sets its sights on the future.
Discussion:
An effective team should have the following characteristics: a clear purpose, good communication, healthy conflict, effective decision making, accountability, strong relationships, commitment, and shared leadership. First, as a big airline company, Southwest has a clear purpose. It has a set of core values and its every move has a purpose. The purpose of the new logo is to remind the employees about the company’s core values, to encourage them to stick to the core values and to improve the company’s image in customers’ minds. However, Southwest lacks some sort of healthy conflicts. Various personalities, combined with the pressure to complete a task, are bound to cause conflicts. Second, however, in effective teams, disagreements are usually dealt with openly and resolved constructively (Neck, Lattimer, Houghton, 10.2013, CH12.2). The frequent delays have caused...

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