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Marketing User Behaviours

In: Business and Management

Submitted By 931010
Words 1195
Pages 5
Marketing Fundamental (CC 66-390-11-15)
Individual Assignment

* Products chosen: Clorox® Toilet Bowl Cleaner — with Bleach * A brief history about Clorox * A US-based manufacturer of chemical products and foods. * Made its debut - liquid blench as an influential product in 1913 *
Since the 1970s, the company has continued its path of rapid growth and launched a series of product expansion. *
Main competitors in the current market * Johnson & Son * Kiwikleen * Dettol * BestBuy * Campbell * Axe * Mr. Muscle * Functions * Remove tough stains * Maintain a clean and pleasant smelling toilet bowl (with flavor) * Disinfect the toilet bowl * Dissolve stubborn rust and water stains

* General Features claim by Clorox Toilet Bowl Cleaner * It will not harm the plumbing system(by using the formulated ingredient) * It usually formulated with blench to enhance the cleaning performance * Safety to use( with accurate instruction, first aid statement)

* Personal Factors of choosing the product

* Age and Life-Cycle Stage * It is not a relevant factor for determining which age group will be focused to promote the product, because it is suitable for a wide range of consumers, as toilet bowl cleaners are necessities * For me and my family members, we are all responsible for acquiring different necessities for home uses.

* Nowadays, more groups of users entered the market, e.g., single parent who is father, so we cannot neglect the real needs of other groups of consumers.

* Occupation * As a student, I do not have a high awareness of different brands’ performances and trend of price changes throughout previous...

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