...Errors on the website Apartments tab * In the subject body there is a typing mistake (Password for the Internet). * Under floor (Space). * In the footer Apartments spelling was given wrong. Facilities around tab: Not working. Reservation Tab: Availability (Spelling). Privacy policy: Not working. Terms of Service: Check out time needs to be changed. Copyright 2009 should be changed to copyright 2011. Findings from other websites * Phone numbers and E-mail address is given on the home page towards the right hand corner. * A clear map route is given in the contact us page. * Many websites have an online chat feature enabled; this will allow the customer to chat with a representative of the hotel before booking. * Many have a dedicated tab called Blog where they published articles about the surroundings, this might help in attracting the visitors as we are close to many visitor attraction spots. * Facebook and Twitter pages are linked to the site. * Picking up guests from the Airports with reasonable charges. * There should a new tab called about us; this will give the information about the Hotel like when we started and what we are. This will give us an opportunity to boost about out brand and services. * One minute videos of both empty rooms as well as while serving customers. Ideas * Collecting E-mail address of the customers and sending those surveys to rate our performance, this will make the customer think that we...
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...Grayson Global Shipping: Setting Up Website & Blog Prepared for Michael Roads Vice President of Operations Grayson Global Shipping Prepared by Temeka Heard, Web Designer Multimedia & Designing Team Grayson Global Shipping November 23, 2013 MEMORANDUM To: Michael Rhodes, Vice President of Operation From: Temeka R. Heard, Multimedia & Design Team Date: November 23, 2013 Subject: How to set up Website & Blog for Grayson Global Shipping Here is the report you requested November 15, regarding how to set up both a website and blog for Grayson Global Shipping. I thank you for allowing me the opportunity to show you by aid of diagram of how to set up both a successful website and blog. Grayson Global Shipping has been known for their reputations in striving to provide the absolute best for its customers. In order for Grayson Global Shipping to uphold its reputation and to stay ahead of its competitors, the creation of what GGS is missing is key. I hope that you approve of the steps I will outline. I will outline ten steps regarding the framework necessary to implement these changes. The steps will include a discussion of the resources necessary to implement the site, the timeline for implementation and the benefits of implementation into working shape. I do understand both the doubts and uncertainties our employees currently have. They reservations because they are unsure if the direction GGS is...
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...each artist/group that will be responsible along with the C.E.O and C.O.O for handling all of the account processes. _______A.P.S.E will create a personal website dedicated to that artist/group within 1 month of a signed contract. The personalized website will include a bio, photos, songs if applicable, booking information through A.P.S.E, and any other music information the artist and A.P.S.E. agree demable for exposure. The website information will be provided to the artist however it is property of A.P.S.E. while under contract and any edits must be authorized by account manager prior to changes. This website will be updated and maintained weekly by the account manager appointed to that artist/group. It will be expected of the artists to be involved in the promotion of this website by inviting all prior contacts, personal and business via email, twitter, facebook etc. _______A.P.S.E. will provide a photo shoot to the artist/group within a 3 month period; unless a different time frame is explained due to location and availability and will be disclosed prior. The photo shoot will include the artist/group at an agreed upon location(s) be edited and proofed for exposure. The photos are property of A.P.S.E. while under contract however the artist/group will have access to them and be allowed to use them for agreed marketing material and social network sites _______A.P.S.E will set up,maintain and market all social network sites in the Target Market Group of the...
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...E-Business (QRT2) Task 3 Proposal for Online Business Expansion Part III Website Design and Cost Estimates David Woodruff MBA-07/01/14 ID# 000401226 Cell: 801-709-4382 Time zone: Mountain dwoodr5@wgu.edu The Canard House is a small 12 room, family owned bed and breakfast planned to operate in conjunction with This is the Place Heritage Park (TITP) in Salt Lake City, UT. The inn is a reconstruction of a historic mansion and embodies the traditional charm and hospitality of a bygone era. The company operates as an independent partner with TITP and benefits from tourism, weddings and other special events held at the park. While there are several bed & breakfasts and boutique inns within Salt Lake City, none can boast a finer location than the Canard House. The inn provides a unique historical setting in a prime location within close proximity to events, dining and transportation. It has unobstructed views of both the Salt Lake Valley and Wasatch mountain range, and is situated in a 450 acre preserve surrounded by picturesque and historic structures. Currently, all advertising has been done by the in-house marketing department. The department is overwhelmed by having to create campaigns for five separate entities within the umbrella of the “This is the Place Heritage Foundation”. Consequently effective online marketing and sales for the Canard House have been sluggish at best. To help bolster growth and sales, consultants...
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...Case Study Interactive media: Interactive Media is the modern communication technology with social networking websites. These sites use graphics and text to allow users to share photos and information about themselves, chat and play games. Video games are another type of interactive media. Players use controllers to respond to visual and sound cues on the screen that are generated by a computer program. Interactive Media involves Web and Internet like You Tube; Face-Book now employs to manage and to compete effectively in the global marketplace. One of the most successful interactive website is the You Tube, with an impressive list of public and private media clients. Their services include brand development, web design and usability, interactive marketing, and news management. Meeting the expectations of clients is essential and central to all these interactive media companies. When looking at the You Tube website it is not immediately apparent where the company is based, however it’s the number one place for interactive marketing technology as well as creative and media technology. These Media companies have developed direct relationships with some local Colleges and Universities to take students on work placements, and a new starter with good pay. They look for bright, self-motivated interactive media students who are creative and innovative. You Tube makes sure that it stays at the forefront of new technology - for example, the company pioneered the use of flash technology...
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...since the smart phones and wireless technologies for mobile devices are becoming more and more popular, the traditional industries have to think about their revolutionary about their new productions which can face new challenges. New products that can take advantages of internet can survive in this competitive world. Over the past years, the Internet has developed into a valuable tool for consumers searching for unbiased and extensive product information. With the goal to take a rational buying decision, consumers frequently access price comparisons, technical specifications, consumer reviews, or similar information in the web. Online shops utilize the availability of this information and integrate according functionalities in to their websites, creating a better experience and positively influencing sales. But although revenues in online shops are increasing, physical stores still retain their attractiveness to customers. A reason for that is certainly that the overall shopping experience created in a shopping mall or a corner store is very different from shopping with a web browser. As for a traditional travel guide book publisher, Lonely Planet, it also can use this good opportunity to release new product in order to change customers’ ideas about this company, which can help the company to change its impression of traditional consumers. Besides, it can also address consumers’ concerns about the timelessness and currency because the new products that used in mobile devices can...
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...International Marketing Comparative Study: Web – Based Shopping Experience Marketing involves the processes involved in promoting, selling and distributing a product or service. In this industrialized world we as marketers study these processes in order to predict consumer reaction and therefore gain a greater return on investment for our efforts. In years past, marketing was studied in a more decentralized manner due to the voluntary isolation of the world’s major markets from each other. Many countries set tariffs very high to discourage international trade and investments. More recently, the walls of high tariffs have been removed to reveal a more connected environment ripe for international trade. This phenomenon, termed as globalization, encompasses the ongoing economic integration and growing interdependency of countries worldwide (Cavusgil). In this new environment, the country borders are not deterrents to trade. Instead because of incentives and technology, other countries have become opportunities to expand market share. To exemplify this world environment, this study involves comparing the consumer experience in searching for a product on an US based company website with a global audience as opposed to a US based company website with a US audience. The basis for comparison involves search behavior and results as well as buying behavior intentions. The subjects of this study are Amazon.com and Bookpassage.com. Background: Amazon.com, Inc. Amazon...
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...If E-marketers know the factors affecting online New Zealand buyers’ behaviour, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers. This paper is part of larger study, and focuses on factors which online New Zealand buyers keep in mind while shopping online. It also investigates how different types of online buyers perceive websites differently. This research found that website design, website reliability/fulfilment, website customer service and website security/privacy are the four dominant factors which influence consumer perceptions of online purchasing. The four types of online New Zealand buyers; i.e., trial, occasional, frequent and regular online buyers; perceived the four website factors differently. These buyers have different evaluations of website design and website reliability/fulfilment but similar evaluations of website security/privacy issues, which implies that security/privacy issues are important to most online buyers. The significant discrepancy in how online purchasers perceived website design and website reliability accounts for the difference in online purchase frequencies. Key words: Internet, website, online New Zealand buyers, shopping behaviour. 1. Introduction It has been more than a decade since business-to-consumer E-commerce first evolved. Scholars and...
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...assessment of our related expenditures. There are three most common Internet business models - product sales, service sales, and information delivery. For this particular business of an automotive repair shop, I would like to make a mixed approach of 2 of the 3 business models. Apart from repairing automobiles and tires, which can be specified as service sales, the shop can also include the product sales by which they can sell the tires as well at a small scale. The proper model on which the website can be based could be a virtual storefront. There will be information on the storefront about the inventory about which tires are currently available at the store of the shop and what is the specification and price for each of them. Customers can have a look at the company's inventory and buy their specific item and have it shipped to them. They can use this service as a tool to pay their bills without going to the shop, which can be far from their location. They can place an order from home. The website can process payment information 24/7. There should also be such options at the storefront so that the customers can...
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...company has to have a web presence. Some companies use it for marketing, some use it for sales, and some use it just to share information. It doesn’t matter why they use it, because they need it either way. Most customers want to check out products online before they decide what they want. Computers provide an easy and flexible way to research for the best products that are available for the customer. Depending on what you are going to use your web server for, you have to select an appropriate solution for yourself that will satisfy your needs. There is no “clear cut” way to create and configure a web server. If you are looking for the answer: “Ok! This is the best web server!” You are out of luck. I wish there was an easy way to figure this stuff out, but there are many questions to answer and needs to satisfy before you can declare that you have a great web server. There is a lot of information out there that will “help” you chose a solution for your company or organization. Unfortunately, I think in this case there is a little too much information available and it could be overwhelming. There is a lot of biased information available on the net. Some people say Apache is better than IIS, but it really depends on what your needs are. If you have your own company, you have to sit down with your IT staff and marketing staff and preferably every member of your company to come up with a “picture” that you need your website and web server to do for you and for your company. For...
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...• Partnership with advertising/marketing websites should be established to promote the site and increase visibility. • There should be exceptions as to what products can be ordered online. For example, online shopping may be limited only to smaller items so that customers will still have a reason to visit the store when buying larger items. • Website should include a help section, tutorial section, videos section, etc. where customers can browse for any power tool demonstration, help in tool operation, or training courses. • Customers should be encouraged to create accounts on the website to access more features. This is also to reduce the risk of attackers abusing the website. • The site should include an online consultation feature where customers can seek for help regarding the products sold at HHI. • Security should also be a main focus because increasing the site’s security can add to the customers’ online experience. • An online bulletin can be put up where HHI, customers, suppliers can post announcements, ads or notices about tools or services they offer. • Users should be allowed to subscribe to this bulletin so that they can receive email updates whenever news is posted. • So as not to lose the relationship with customers, HHI should still encourage the customers to visit the stores occasionally or arrange gatherings where customers can consult with the personnel for matters that cannot be discussed online. • Careful consideration should be made in terms of the...
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...4. Strategic recommendations on International Commercial Strategy for eBay. As a result from operations in China, there were some lessons to be learned from the unfavourable result of the so-called alliance of eBay and EachNet: * Think globally, act locally – cultural differences can create a strong constrain with the customers and it is necessary to adapt to the local market and its preferences. * Never underestimate your opponent – eBay was outperformed by its competitors that were able to satisfy customers’ needs. * A good name does not always do the trick – in order to win over customers, you need to have a good history in China. * Mature markets vs. emerging – eBay strategy, which proved itself in mature markets, may not be appropriate in emerging, developing markets. This requires eBay to revise its strategy and conduct an in-depth research in terms of customer behaviour and cultural differences. In order to better evaluate the best international commercial strategy for Ebay we have developed a QSPM matrix. We discussed and evaluated two possible strategies: further expansion into international markets or expand operation into B2B market. Quantitative Strategic Planning Matrix Nr | Key factors | Expand further into international markets | Expand operations into B2B market | | Opportunities | Weight | AS | TAS | AS | TAS | 1. | Growing internet usage, more than 420 million people use internet | 0.07 | 4 | 0.28 | 2 | 0.14 | 2. | Generation...
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...to analyze that which method can be use by online merchants to increase their consumer trust. Various action and tools are introduced to increasing customers’ trust and verify the website information. Amazon.com is chosen to be the case study. The reason behind this is the popularity and reliability of the website and it is ranked in the top30 website in the world. Introduction Figure: E-commerce market size from 2004 to 2014 Source: Euromonitor, International Telecommunication Union; A.T. Kearney analysis E-commerce is now widely used and has a huge impact in globalization The graph above shows the upward trend of e-commerce market size which increasing respectively since 2004 and from now on the trend is also estimated to be rising due to the benefits of it. There are significant reasons behind that why majority of people use this method of trading. First of all, consumers can trade goods easier than by traditional shopping. Consumers can obviously gain convenience when they shop online since they can purchase or sell products without driving to their favorite stores. Buyers can effortlessly visit online shopping websites such as eBay, amazon etc. and then search for the product and finally purchase it by using online transaction. Secondly, most of the prices in online shopping websites are much lower than traditional shopping because the website’s owners need to decrease their profit margin to attract and get more...
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...was set in place to hinder websites from collecting identifying information from children under the age of 13. This paper will examine the Act, the need to have such an Act and will also seek to identify any loopholes in the Act and possible solutions to address these loopholes. I. Introduction The Children's Online Privacy Protection Act of 1998, and effective in 2000, applies to the collection of personal information from any child under the age of 13 on the internet. The Act dictates requirements in an online Privacy Policy, the requirements of seeking parental consent and how to go about it, and also includes operator responsibilities of protecting those under the age of 13 with regard to their privacy online. II. Content A . Purpose of the Act and a Brief History. In today's age, many minors are comfortable using computers and the internet and recent studies show that 90% of children over the age of three use computers and almost 60% use the internet. Because they are so apt at using the equipment, they increasingly do not need to be int he company of an adult and can now go online at school, libraries, internet cafes, or at the home of a friend or relative. Minors under the age of 13 are a highly sought-after market for many companies and as such, are a highly marketed segment of the consumer population. Using websites designed to attract this audience, it was common practice to target these minors for marketing purposes. The Act was a direct...
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...understand that Web 2.0 is not a new type of web, it is more of an enhancement of the web experience by a vast collection of information technologies and applications that allows web users to interact socially, collaboratively, and more or less the ability to participate with ease, as these technologies and applications encourage users to do so. Web 2.0 allows Web users to be a part of the development and growth of different websites and the web, instead of just visiting a website and browsing through its information. Different applications and information technologies include Wikis, Mashups, Tagging, Blogs and blogging abilities, Podcasting and video uploading, etc (R. Kelly Rainer & Turban, 2009). A few disadvantages of Web 2.0 is the fact that communication and sharing of information has now become unrestricted. This means that copyrighted material caqn now be infringed upon and even altered. Web 2.0 has made it to where users are more dependent on its technologies for research and information, socializing, etc. There are also a lot of unsecure websites that use Web 2.0 technologies and that poses a lot of threats as well, including accounts being hacked, spam, viruses, unknown scripts, etc. According to "Advantages Of Web2.0 Development And Web 2.0 Development Services" (2011), major advantages of this technology are its dynamic content, user participation, scalability, metadata, openness, collective intelligence, and also its rich user interface. Web 2.0 has impacted...
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