Free Essay

Marketing and Advertising

In: Business and Management

Submitted By malsette
Words 1744
Pages 7
Student Name: Joalyn Myers
Student Identification Number: GA1500172
Student Mailing Address: Bath Village, Charlestown, St. Kitts & Nevis, West Indies
Student E-mail Address:
Student Phone Numbers: Day: 869-665-2262 Evening: 869-665-2262 Cell: 869-665-2262 Fax: None
Course Number and Title MT600 Management Orientation
Assignment Number and Title Activity 1_01 Orientation to Graduate Studies


Undertaking a Masters Program of any kind is very time consuming and mentally challenging. It requires a lot more critical thinking than a Bachelors degree program and you have to be prepared to put in the effort. There are some concepts that were discussed in the Lecture and Research Update that will help me to complete my graduate program; three of which are: setting goals and completing tasks, systematically working through the coursework and using the APA (American Psychological Association) format for presenting work completed.

The Masters Program at Ashworth College is self-paced with no deadlines but it has a syllabus so it is easy to follow. Having no deadlines may lead to procrastination; therefore it is imperative that I manage my time to complete my studies. I would schedule blocks of regular study time by using a calendar and trying to follow it. As with all plans; occasionally other situations arise that will force me to readjust my schedule. Instead of making up the time lost I will just continue from where I left off with my new schedule. The activities given for me to complete my lessons may be too much to do at any one time, so I will break them down into smaller, more manageable tasks that are easier to handle. As I complete each one, I will tick them off and before you know it I would have completed the first lesson, then my second lesson. Here is a recent situation I experienced. I had planned to study for one and a half hours for five days this week. My first day went as scheduled. Then on the second day my baby got sick when I picked him up from daycare; so I was not able to complete my studies for that day. On the third day after studying for half an hour, my neighbor called me to help her with a project, and I finished too late to continue studying. On the fourth day I met with better luck and I completed my study session and even put in an extra half an hour to catch up from the day before. Finally on the last day of my study session for the week I had an impromptu budget meeting for work. It is clear to see that although I had seven and a half hours of studying scheduled for the week I only completed four hours. Next week I will readjust my schedule and try to accommodate my study sessions regardless of what is going on around me. This does not mean that I would not have to readjust again. I also know that it is important that I don’t give up.

Systematic study is important to understanding my coursework. Reading haphazardly and skipping out sections may be to my detriment. To get the most out of my reading assignments can be done by previewing first and reading the summary of notes if it has one and also previewing my requisite assignments. These notes will help me to start formulating my answers for my assignments while I read and review my reading assignments and keep notes; this method has proven to work. I will not understand everything on the first read so I always review my reading assignments and notes as many times as necessary. I always take note of new vocabulary terms and find the meanings in context. There are many additional required readings from Proquest and companion textbook websites that I also must examine and study to add to the information I would have gleaned from the reading assignments. The review questions help me to self check what I have learned and it is most vital to verify if I have read and understood all of the reading assignments correctly. Once I have done so I would be able to complete my required activities, discussion questions or multiple choice questions and return a high to satisfactory grade for my efforts. Ashworth College requires that assignments be presented in the APA format. This format covers in-text citations such as quotations, paraphrases and summaries, as well as reference lists and bibliographies. My assignments will not be all original thought and I may need to expand on the ideas of someone else. It is therefore important when writing papers to cite sources properly and consistently as not to plagiarize; a practice that can get me expelled from college. An example of each (quotation, paraphrase and bibliography) in this order is as follows:

1. Professionals believe that such business practices “are detrimental to employee morale” (Sims, 2003, p. 21) and should be monitored very carefully.
2. Once Shapiro (1977) reported the results of her research, health officials took the effects of stress on single mothers more seriously.
3. Sovereign, K. L. (1999). Personnel law (4th ed.). Upper Saddle River, NJ: Prentice Hall. Chs. 8-9, pp. 112-136.

An APA Style Guide is available at for further study.

In conclusion, although my Masters program will be tough I have to have the will power to follow through. That is why it is important that I do not procrastinate but set goals and try to complete my assignments in a timely manner. The coursework required from me at this level will be hard and requires writing lengthy papers but once I systematically go through it, I will be well on my way to completing my degree. I could present my best work but if it not in the correct APA format requested by Ashworth college it would have been for naught.


1. PowerPoint presentation on what plagiarism is, what its penalties are and how it can be avoided.


2. Script for PowerPoint Presentation on what plagiarism is, what its penalties are and how it can be avoided.

Good morning students and welcome to the first in a series of Ashworth College Orientation classes for Graduate students. .

(Slide 1) I am Joalyn Myers, Academic Advisor at Nevis College and I was invited to speak on the issue of plagiarism, which is a recurring and rising issue in many colleges that needs to be eradicated.

(Slide 2, click once) I have studied Management and Human Resources. Although my schedule at the college is tough, I do spend quality time with my husband named Jason and my two kids: Juanee – a girl and Jaston – a boy. I also enjoy reading and swimming in my spare time.

(Slide 3, click once) Today we will discuss plagiarism, what it is, we’ll look at some examples and we will especially pin point how to avoid doing it.

(Slide 4, click once) Plagiarism is basically using others work (whether it be ideas, words, music, processes etc…) and NOT giving due credit. Imagine how you would feel, if someone stole your lottery ticket and claimed the $100, 000 and did not give you any? I am sure you would be devastated. So plagiarism is similar. You would be stealing.

(Slide 5, click once) There are three basic ways students plagiarize. One – by not quoting properly and not acknowledging the source, two – paraphrasing by just changing a few words and calling it their own, and three – citing, where you use other people’s work and either fail to acknowledge them totally or you cite the wrong source.

(Slide 6, click once) Let’s go through a couple of examples. Ashworth College requires the APA (American Psychological Association) format when presenting assignments. Take note that when quoting pay attention to punctuation marks and authors. This slide shows a direct quotation when the author is not named in the text.
(Slide 7, click once) This other slide shows a direct quotation when the author is named in the text. Look at the difference in how the author is used in this quotation.
(Slide 8, click once) Students often think that paraphrasing means changing a couple of words around. But they do not realize they still maintain the structure by doing that. Thus it is a good idea when taking notes to write from memory how you understand the information.
(Slide 9, click once) When doing citations, look back at your APA notes to get the correct format. Also it is important when writing down quotes to take note where they come from right away. So that later on you would not get confused or cannot find your source and end up using the wrong one.
(Slide 10, click once) Every year students and parents take huge loans to accommodate studying at college. It would be devastating to be kicked out of school and be left with a student loan to repay and you don’t have a degree to show for it. Be mindful NOT to plagiarize in any form which leads to suspension and sometimes expulsion all together. These reports do follow you even into your professional life. You would not want that hanging over your head and prevent you from getting a good job.
(Slide 11, click once) Students often go through great lengths to plagiarize not realizing that it takes less effort not to. Take careful notes, write from memory and try to use as few quotes as necessary although you have to use some at a point in time.
(Slide 12, click once) I have come to the end of my presentation and I hope that this will help you throughout graduate school and beyond. Did anyone notice that I had a bibliography? And most importantly, I did not plagiarize. (Slide 13, click once) Thanks for listening and now I will entertain questions.



1. (n.d.). Retrieved September 25, 2015, from

2. How to Avoid Plagiarism. (n.d.). Retrieved September 30, 2015, from

3. Texas A&M University Libraries. (n.d.). Retrieved October 1, 2015, from tutorials/academic-integrity/academic-integrity-6.html 4. Ashworth College. (2013). A student's guide to avoiding plagiarism. Norcross, Georgia: Ashworth College.

Similar Documents

Premium Essay

Marketing and Advertising

...Marketing and Advertising Sometimes the most obvious issues are the most difficult to understand, and I want to dedicate this post to one of the most basic but important . When speaking to promote a product , brand or company , there is a range of possibilities , among which is advertising. But what really is advertising and what is its relationship to marketing? When I enter my students ( coming communicators , advertisers, marketers and public relations ) to the fundamentals of advertising , I was always useful to refer to what is supposed to know all the business environment : What is Marketing. Philip Kotler has saved us many great task of finding a sufficiently clear and comprehensive definition , defining it as "a social and managerial process by which people satisfy their needs through the exchange of products." In other words , marketing is not designed to sell a product ( or idea ) , but the satisfaction that people get through it . But always through a process of exchange , usually commercial , not something Peter Drucker said that the most important functions of a company were two, and only two , Marketing and Innovation, because they produce benefits, while the rest are costs. Now , how is that accomplished Marketing meet the needs of people ? It is known that the needs are not created , but these have always existed . The role of marketing, and usually achieved through advertising, is to identify a need ( from a deficiency ) and activate the desire to...

Words: 479 - Pages: 2

Premium Essay

Marketing Is Not Primarily Advertising or Is It?

...Nowadays the term marketing is regarded as a synonym for advertising. But is marketing really primarily advertising or rather can it be defined in such a simple way? Finding the one right definition of marketing is not possible as this term can be defined in many different ways. A widely spread and common definition says that marketing is „the all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time”. This kind of definition does not even mention the term advertising but affirms that marketing involves the whole business as well as the customer and mentions already three of the so-called 4 P's that form the marketing mix: product, price, place and promotion. The product, the first P, is sure the most important one. A business needs a product or service that can be offered and sold to customers. Every step the business has to make is based on one or more specific products. To be successful, the marketing department has to make decisions concerning an appealing design, the employment of modern, qualitative and efficient technology, the usefulness and value of the product as well as its convenience, packaging, additional features and warranties. All these decisions have to be made concerning the target consumer group's needs and wants by doing market research with the objective of producing and selling efficiently and not to make losses. Furthermore, the importance of additional......

Words: 1321 - Pages: 6

Free Essay

Retail Advertising and Marketing

...Retail Advertising and Marketing Association Gen/200 Retail Advertising and Marketing Association "Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likable as they would like it to be” (Phil Dussonberry, former BBDO advertising executive). In the world of retail things are ever changing there is a constant need for new advertising or marketing to grab the consumers attention. Without these tools a retailers profits can quickly dwindle leaving them in the dust. One great tool for retailers is the Retail Advertising and Marketing Association(RAMA). This paper will explain what RAMA is, how it can increase my professional knowledge and abilities, and how perfecting my knowledge and abilities can affect my career success. The Retail Advertising & Marketing Association (RAMA) is a trade association of retail marketing and advertising professionals, plus their counterparts on the agency, media and service-provider sides of the business. RAMA is a division of the National Retail Federation, the world’s largest retail trade association (National Retail Federation, 2011). RAMA also is the producer of the annual Racie Awards Competition, the industry’s most prestigious creative contest for retail broadcast, web and print advertising (National Retail Federation, 2011). RAMA is an innovative association that connects......

Words: 722 - Pages: 3

Premium Essay

Advertising Marketing &Communication

...| London Metropolitan University - Coursework Coversheet Part 1 - To Remain with the Assignment After Marking Student ID: 11053024 | Module Code: MK1004N | Module Name: Introduction to Advertising (Marketing Communications) | Component: 001 | Description: Case study report of 1500 words | Module Leader: John Goodfellow | Due Date: 18/Nov/2011 | Group Number: S2 | Please enter tutor name: | Guidelines for the Submission of Coursework 1. Print this coversheet and securely attach both pages to your assignment. You can help us ensure work is marked more quickly by submitting at the Undergraduate or Postgraduate Office located where your module is taught. You are advised to keep a copy of every assignment. 2. An email receipt will be sent to your university email address on submission of the coursework at the Undergraduate or Postgraduate Office. 3. You may submit work through the out of hours drop-box at the Undergraduate or Postgraduate Office. A receipt will emailed to your university email address within 3 working days. 4. Coursework deadlines are strictly enforced by the University. Work may be submitted up to 10 working days after the deadline (NB – where the late coursework deadline falls within the University’s Christmas and Easter vacations periods, a generic deadline is set by the University), however please note - if the mark for the late work is required to pass the module, the module will be capped. See

Words: 1969 - Pages: 8

Free Essay

Marketing and Advertising Law

...Introduction Green marketing claims can be a capable marketing instrument. Companies are progressively utilizing environmental claims as a part of of an endeavor to separate themselves and products from the other competitors hence, the lax regulations have led an extensive variety of green claims in the market, including statements about ecological sustainability, such as water and energy proficiency, animals and habitats conservation and recycling. These growing claims in the market has devaluated influence of statement and in the confidence of the consumer. Companies understands that consumers today have expanded familiarity with modern merchandises and their environmental effect. Green marketing claims are currently applicable to bigger household items to small household products, for example, washing machine and air conditioning to cleaners, nappies and even tissues. Numerous consumers consider environmental claims, for example water and energy proficiency, as a main consideration while accessing the product of purchase. Hence, it is vital that consumers are furnished with proper information to make well informed choices to reduce the growing cynicism in consumers, otherwise it would be unfair to the honest manufacturers. Companies which make green marketing claims ought to guarantee that their claims are logically solid and suitably sustained and consumers have the rights on such claims the company make and anticipate that these claims to be honest. In addition,...

Words: 293 - Pages: 2

Free Essay

Advertising Marketing and Communication

...Question 6: Why might we normally expect (in a market with no market functional differences between the brands) that the duplications down each column are approximately the same? Table 3 shows average duplication of each brand, duplication coefficient, expected duplication and the difference of expected duplication and average duplication. In a market, it is expected the duplications across each brands are approximately the same due to constant duplication coefficient. Expected duplication is the value of penetration of each brand multiply by the duplication coefficient of overall market. For example, expected duplication for Kettle Fries is 37%, 33% for BB Corn Chips and 28% for BB Twisties. The average duplication for Kettle Fries is 37%, 33% for BB Corn Chips and 30% for BB Twisties. This proved that the expected duplication is most likely to be the same as average duplication for each brand. Marketers used expected duplication to forecast the average duplication pattern of a product. However, BB Standard is a special case. The expected duplication is not consistent as compare to other brands. The expected duplication of BB Standard is 112%. This might be involvement of partitioning on the brand. Partitioning means clustering of brands compete more intensely with others (Dawes 2006). This is supported by Winchester, Thiel, Arding and Lees (n.d.), “the Duplication of Purchase Law states that the competitive brands which consumers purchase will be similar in the aggregate...

Words: 316 - Pages: 2

Premium Essay

Culturally Sensitive Marketing and Advertising

...------------------------------------------------- A Report on Best Buy Culturally Sensitive Marketing and Advertising Best Buy Co., Inc. is considered to be the largest consumer electronics retailer in the world, which went bankrupt few years earlier due to various causes. However, the company has been striving hard to get back its old reputation and fame to which it became successful to a great extent. One of the reasons behind this is considered to be marketing or more specifically advertising of Best Buy. The company understands the need to create effective advertising in the present competitive market environment (Balmer & Illia, 2012). No doubt a company needs to improve its product line and quality of those products to capture customers and potential market. Besides this, it is equally important for firms to focus on the advertisement strategies to highlight own potentials and effectiveness and represent theses to the world by means of improved advertisement. The Company understands the local culture of the two nations and therefore develops its advertisement strategies according to it. This gives the company a competitive advantage of satisfying customers deeply-rooted to their culture (Balmer & Mukherjee, 2006). While adopting advertising strategies, the company Best Buy pays great attention to some of the key requirements like that of command for attention, showcasing the product benefits extensively, proving the benefits, persuading people to grasp the......

Words: 1010 - Pages: 5

Free Essay

Integrated Marketing Advertising and Politics

...“Integrated marketing: advertising and politics” Massey University Masters of Business Administration Marketing Unit Presented July 2013 Mike Richards Student ID 13154066 CONTENTS CONTENTS ................................................................................................................................ 2 1. OVERVIEW ........................................................................................................................ 3 2. SUMMARY OF RESEARCH FINDINGS AND THE APPLICATION OF ADVERTISING THEORY TO POLITICS .............................................................................................................................. 5 A. B. C. D. E. 3. 4. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Shrimp & Andrews) 2013 .............................................................. 5 Advertising Theory (edited by Shelly Rodgers & Esther Thorson) 2012 .................. 6 Advertising and Society – Controversies and Consequences (edited by Carol J. Pardun) 2009............................................................................................................... 7 Advertising and the Market Orientation of Political Parties Contesting the 1999 and 2002 New Zealand Election Campaigns. ..................................................................... 7 Political Campaign Communication Principles & Practises (Trent and Friedenberg 2008) ..................................................................

Words: 3318 - Pages: 14

Premium Essay

Advertising Marketing Strategies and Skills

...Advertising, is for a specific need to through some form of media, and consumption of certain costs, and wide open to the public through the means of publicity. The original meaning of Advertising is notice, induction, namely and widely known. Advertising has broad and narrow sense. The broad advertising including economic and non economic advertising advertising. Non economic advertisements is that do not profit for the purpose of advertising, such as government administrative departments, social institutions and personal announcements, notices and statements, etc..  This advertisement only refers to economic advertising, also known as commercial advertising, refers to the profit for the purpose of advertising, usually is an important means of information communication between commodity producers, operators and consumers, or an important form of enterprises to occupy the market, selling products, providing services. American association of advertising give a definition of advertising: advertising is the definition of mass communication fee, its final purpose is to transmit information, changing attitudes to the advertising of goods or items, induced by their actions and make advertisers benefit. In the commercial competition intense today, the product quality has not become the key factor for enterprise to defeat their opponent, because of the differences in various enterprises in this area becomes smaller, this is represented by the corporate image and brand......

Words: 1560 - Pages: 7

Premium Essay

Marketing Leaders and Ethical Issues in Advertising

...“Marketing Leaders and Ethical Issues in Advertising” ABSTRACT The purpose of this project is to point out some different measures used in advertising for defining problems and to note ethical and moral problems that advertising can and does raise and, finally, to suggest certain steps for the marketing leaders of those professionally involved in advertising. The project examines what the ethical problems in advertising are and why many marketing leaders create unethical advertisements. In order to demonstrate the unethical advertising, I provided some examples. I added to the project a list of ethical and legal issues when creating advertisements can help you to craft legal, responsible advertisement messages. The project also examines ways of solving ethical issues in advertising and what advertisers, marketing leaders should do to be in the money. INTRODUCTION Communication stimulation was known in ancient times. With banners and signs and graffiti dealers notified the citizens about the availability of certain goods on the stalls, as well as future events, such as the slave trade or the gladiators. Due to mass illiteracy traders also had to resort to touts - people standing in the streets or on the busy intersections of the city and loudly informed the passers on the goods. While advertising was of informative, it did not have the elements of persuasion. The flourishing of the advertising business falls on XIX century, when the first public relations man,......

Words: 1958 - Pages: 8

Premium Essay

Integrated Advertising Promotion and Marketing Communications Clow Chapter 1

...Integrated Advertising, Promotion, and Marketing Communications, 6e (Clow/Baack) Chapter 1 Integrated Marketing Communications 1) Communication is defined as transmitting, receiving, and processing information. Answer: TRUE Diff: 1 Question Tag: Definition (Concept) AACSB Categories: AACSB: Communication abilities Objective: 1-1 2) When an advertising creative takes an idea and transforms it into an ad, the process is known as decoding in a communications model. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 3) The process of creating television commercials, print ads, and retail coupons are examples of encoding. Answer: TRUE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 4) Televisions carrying advertisements and billboards that are available for new ads are examples of senders in the communication process. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 5) When a customer smells a perfume sample in a magazine while reading an ad, decoding is taking place. Answer: TRUE Diff: 3 Question Tag: Application Objective: 1-1 6) Typically, advertising messages are decoded in the same way by large numbers of consumers because of the standard nature of the decoding process. Answer: FALSE Diff: 3 Question Tag: Critical Thinking Objective: 1-1 7) Noise is anything that distorts or disrupts a message and can occur at any stage in the communication......

Words: 4595 - Pages: 19

Premium Essay

Mk 640 Marketing and Advertising Discussion Question 1

...Title of Your Essay Your Name Course Number & Title Instructor's Name Month Day, Year REASON 1 – Logistics cost – The first and foremost reason of not purchasing directly from a manufacturer is that the cost of logistics would be saved. When a trader purchase goods directly from wholesaler they can purchase in less quantity as compared to that of the manufacturer. The higher the quantity the higher would be the cost of logistic (Zikmund and Stanton 1971). The logistics cost would decrease the profit margin of the trader. It is not only about the cost but the problems and responsibility also gets increased. The trader then has to take care of the stored goods and also incur expenses to keep them safe. REASON 2-Unbounded purchase quantity- When a trader buys goods from a wholesaler it is not mandatory to buy a huge number of quantities. Although there is a prescribed number of units that are mandatory for a trader to buy from a wholesaler but it is lower than that of the quantity purchased from the manufacturer. If the purchase is made directly from a manufacture then again there would be a problem of large order. This is another reason why Mal wants to avoid purchasing directly from the factory (Lammers T. 1995). One reason associated with this is also that the trader has to pay several months advance to book the goods he wants to purchase. This adversely affects the credit cycle of the firm. REASON 3- Better choice of products- A wholesaler has so many brands of...

Words: 362 - Pages: 2

Premium Essay

Ethical Issues Relating to Marketing and Advertising, Intellectual Property, and Regulation of Product Safety

...1. Ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety Ethical issues differ depending on the social code and daily morality. The fact that discussions on stem cell research, abortion, and consumer loyalty still invoke serious arguments proves that ethical issues are still of considerable concern and should be addressed. Most ethical issues including those in the business sector revolve around moral or principles of morality, right, and wrongful actions, expressions of moral approvals in reference to principles of conduct generally viewed as correct by individuals in a particular profession or group. In the business world, ethical issues arise from advertising, personal selling, suppliers, contracts, and pricing. Some examples of ethical issues relating to business activities arise from market research, market audience, and pricing. Market research that invades the privacy of customers or research conducted based on stereotypes is unethical. During any company market research for purposes of marketing or attaining feedback on their performance, the research methods used should respect the rights of customers. Selection of market audience is also a common section of a business, which is likely to bring about unethical practices. It is unethical for companies to exclude potential customers from the target market. Discouraging some customers through selective marketing or targeting customers who are vulnerable such as...

Words: 3054 - Pages: 13

Premium Essay

Ethical Issues Relating to Marketing and Advertising, Intellectual Property, and Regulation of Product Safety and Examine Whether

...[pic] Photograph Images Our New Brand Strategy Student: Ray Vance Professor: Dr. Karen Mountain Course: Marketing Management (MKT 500) Date: Sunday, May 17, 2015 OUR BRAND STRATEGY- (NAME, LOGO, SLOGAN AND PRODUCT EXTENSION) Well, here we are again at SOMETHING4EVERYONE® Http: www. SomeThing4 Tom Simmons, our CEO just informed me that he wants a brand strategy, that will not only express our mission statement (Atom Content Marketing, 2009), and target goals, yet he wants something powerful enough, so that our customers can identify and understand, just how and why they should choose the SomethingForEveryone company first. That is, well before even thinking about trying to select any other company, even if they can do the same things that we do. In other words, draw out all of our strong points, versus the competition's weaker ones, and also instill a sense of urgency so that they want to act now. Since we are an everything type of store, we wanted an affinity to connect all of our associations, with something that was easily recognized in a familiar sort of way. Furthermore, as well as find a method, to instantly tie our company name with reliability, quality, trust worthiness, as well as an old world feel, that our vendors, partners and customers alike, would respect and appreciate. Hence, we chose the Alice in Wonderland party Theme, complete with the Mad Hatter, Alice and all the other zany characters to act as an Avatar,...

Words: 2360 - Pages: 10

Free Essay

Ethical Issues Relating to Marketing and Advertising, Intellectual Property, and Regulation of Product Safety

...Herb 502 Module 3 Discussion Laura Susan Johns ACHS Herbal Materia Medica Herb 502 Catrina Mianecki February 09, 2014 Herb 502 Module 3 Discussion Foxglove (Digitalis purpurea) is a perennial that grows in my area of Central Florida, and is one of the Foxglove types that produces the cardiac glycosides, known as digitalis. The plant produces flowering stalks, with the flowers growing on only one side of the stalk and having a long, tubular shape that hangs downward, similar to the fingers of a glove. Its name comes from the Latin, “digitus”, meaning finger, and purpurea, which means purple. Foxglove comes in colors ranging from purple to pink to yellow to white with purple and white spots or streaks on the inside. (Christman, 2000) (Robertson, 2014) The cardiac glycosides from this plant are positive inotropes, meaning that they increase the contractility of the heart, improving cardiac output, and controlling heart rate. It has a very narrow therapeutic window, and the adverse effects from too much of the drug are very similar to effects seen with too little of the drug. The plant itself is extremely poisonous, and, therefore, is not a safe choice for self-treatment. (Foster, 1998) The oleander (Nerium oleander) is a very commonly used ornamental shrub in my area of Central Florida. It is an evergreen plant that grows quickly, able to attain heights of 20 feet, which can cause it to be quite “leggy” if not kept pruned. It produces flowers of various colors,......

Words: 611 - Pages: 3