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Marketing and Reservation

In: Business and Management

Submitted By karola84
Words 1490
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Marketing and Reservation Report

Evaluation of the main marketing tools available to tour operators
The use of brochures and printed material is one of the most effective and widely used means of marketing tourism operations and establishments. A great deal of planning goes into brochures, and as a result, their credibility is often far higher than a value based statement on a website. In general, brochures are replaced and revised on an annual basis and attempt to provide as much information about the establishment, tour or destination as is possible. It is key that from one year to the next this marketing does not lose its effectiveness, and as a result, companies are continually attempting to identify new unique selling points. Therefore the inclusion of information on a company’s involvement in pro-poor tourism initiatives can make a vital contribution to the overall message and effectiveness of a brochure. Brochures are designed to stimulate customers and motivate them to buy. They identify needs, demonstrate in pictures and words the image and positioning of products and organizations, and carry the key messages. In this role they act in the same way as advertising. Brochures give a detailed overview of the products and services that I want to offer and they should be designed in an attractive, easy-to-read format.
Brochure Advantages
Flexibility
Brochures offer a range of ideas in terms of designs and decorations. You can place pictures on different folds on a brochure, each representing the information mentioned. Furthermore, you can choose from a variety of templates for your brochure designs.
Portability
Brochures are brief and compact. This makes them more adaptable and flexible in terms of advertising and portability. People can carry them or put them in the pocket. Due to their brevity, companies more often go for a brochure than a flier as an

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