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Marketing in Austrailia

In: Business and Management

Submitted By sfcmhogan
Words 933
Pages 4
Marketing in Australia Australia is one of the largest capitalists’ economies in the world. Officially known as the “Land Down Under” is made up of the mainland, the island of Tasmania, and numerous smaller islands. Australia is the 55th most populous country in the world. 80% of its population is concentrated mainly in urban areas and is expected to exceed 42 million by 2050 (Citation). The primary language in Australia is English. The demographics for Australia are the most commonly nominated ancestry is English (36.1 per cent), followed by Australian (35.4 per cent), Irish (10.4 per cent), Scottish (8.9 per cent), Italian (4.6 percent), German (4.5 per cent), Chinese (4.3 per cent), Indian (2.0 per cent), Greek (1.9 per cent), Dutch (1.7 per cent), Asian Australians make up 12% of the population (Citation). English is the primary language of Australia. Other languages spoken are Australian English, Mandarin, Italian, Arabic, Cantonese, Greek and Vietnamese (Citation). Since 1788, the basis of Australian culture has been strongly influenced by Anglo-Celtic Western culture. Distinctive cultural features have also arisen from Australia's natural environment and Indigenous cultures (Citation). Since the mid-20th century, American popular culture has strongly influenced Australia, particularly through television and cinema. Other cultural influences come from neighboring Asian countries and through large-scale immigration from non-English-speaking nations (Citation). Australia is a wealthy country with a market economy.() The Australian dollar is the currency for the nation. The Australian Securities Exchange is the 5th largest in the world (). With all of that being said the one thing that this country does not have is a Wal-Mart. With all the information I have gathered on Australia, I think it’s time for Wal-Mart to come to Australia....

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