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Marketing in Hospitality

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Assignment On Marketing in travel and tourism

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Task 1 1.1 Core concept of marketing for the travel and tourism sector

Travel and tourism are interconnected; there are little differences between the two terms. However, Houge Mackenzie & Kerr (2013) describes tourism as “activities of a person or persons staying in a place outside their homes or their environment for the purpose of leisure, business and other purposes”. Marketing for tourism and travel industry requires excellent marketing strategies and plans in order to attract and prompt different kinds of tourist. However, the perception behind marketing for travel and tourism sectors collaborates of consumers’ needs and wants, as well as meeting the demands of customers. Therefore, Customers’ needs are of utmost necessity which sustains their lives, for instance, water and food. While customers’ wants are goods and services that give consumers fulfilment and desires case in point a car etc. Furthermore, wants are boundless and never ending. As a result, marketing can have a great impact on consumer’s judgment to desire things that wouldn’t look attractive in the first instance. Consequently, Expectations on a whole is how consumers look at certain items or things that they fancy. Based on this, the greater the want, the greater the expectation will be of a particular good and service. Therefore, Thomson holiday must ensure that goods or services meets and satisfies the standard of consumers in order to inspire them to stipulate payment or procure the services at a given price within a particular point in time.
On the other hand, the theory behind marketing can be associated using Abraham Maslow Physiological needs theory which is projected on human motivation and need, Marlow’s concept states that “the more basic needs have to be satisfied, the more the person

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