...E-Business Water Life Task 1 Dwalyn Morgan Western Governors University A1. Viability of Product or Service For the last forty two years Water Life has been one of the best “America’s Premium Water”, companies in the United States. Water Life has numerous products and services from water filtration systems for businesses, and even having bottled water delivered at a home’s doorstep for the convenience of families. The success of the water bottle and the freestanding bottled water systems has been the initial footprint for decades for this growing company, but the company has a new product that is in need of more expansion on its Water Life’s two-year-old website. The name of the new product is called, “Point-of-Use Water Cooler Systems” or also known as “POU Water Cooler System”. This product has various benefits such as the following: saving money from buying water bottles, eliminating shortages of running out of clean water, and lowering back injury risks for the employees who deliver heavy five-gallon water jugs to a consumer’s home. Water life started the initial transition to an online website two years ago in order to spread their product and services information rapidly to gain more marketing advantages. The company received good feedback from the customers on their website, but they did not even notice the new product that was launched a few months after the implantation of the new website. That being said, in order to expand the new product, I propose a...
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...Week-3 Marketing Influences Marketing Influences on Consumer Decision Making Marketing Influences on Consumer Decision Making As we known, many marketing influences efficiently impact the consumers’ decision making process. Many managers are focusing on these marketing influences in order to create a positive effect to their customers. These influences involve product influences, price influences, distribution influences, and promotional influences. In this paper, I will use my personal purchase experience to describe how important these marketing influences are. “Beautiful Life” is one of my favorite restaurants. The reason I love it is not only because they are successfully using marketing influences to affect their customers and making a considerable profit, but also they given me a good impression. In other words, they successful impacted me. It could say “Beautiful Life” is a paragon of using marketing influences to impact their consumers’ decision making process. First of all, “Beautiful Life” restaurant very care about their product influences. As a restaurant, cuisine is their main product. “Beautiful Life” select high-end strategy. Their cuisine is traditional Chinese food dishes. Compare with many fast-food Chinese restaurants who care about the speed and quantity of preparing a dishes, “Beautiful Life” carefully prepare every dishes. They paid high salary to hire many high-level experienced chefs and select the best food materials, by this way to prepare...
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...majoring in General Marketing with plans to graduate with a bachelors this upcoming May. Within the Marketing field, it is really broad with many tracks/concentrations you can choose from. I do not know exactly with what I plan on doing with this major. Wherever the life takes me, I will get to where I want to be. I would probably have detours and take the long road to get there. I am more interested in creative side within marketing, more towards Marketing/branding aspect of it. I would love to do Event Planning, and use my marketing/creative skills to use. The difference I would be making would probably be adding an extra set of creative flair. I am usually an out of the box thinker. I do not think I have much book sense but my organizational and attention to detail, not to mention my creative side is impeccable. One day I hope to do be an Event Planner, like plan events for special occasions. Whether it will be planning birthday parties, weddings or maybe one day, I will be help be a Marketing Director for the Grammys, who knows. People will be appreciative of my skills and my services. I am probably/hopefully making someone’s life easier and better whether I work for a company or open up a small business. The difference may seem small but to others, the difference might be a huge one for some. For some, special occasions can be a huge part of someone’s life, and for me to want to make that special occasion happen for them could be a life changing, another stepping...
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...majoring in General Marketing with plans to graduate with a bachelors this upcoming May. Within the Marketing field, it is really broad with many tracks/concentrations you can choose from. I do not know exactly with what I plan on doing with this major. Wherever the life takes me, I will get to where I want to be. I would probably have detours and take the long road to get there. I am more interested in creative side within marketing, more towards Marketing/branding aspect of it. I would love to do Event Planning, and use my marketing/creative skills to use. The difference I would be making would probably be adding an extra set of creative flair. I am usually an out of the box thinker. I do not think I have much book sense but my organizational and attention to detail, not to mention my creative side is impeccable. One day I hope to do be an Event Planner, like plan events for special occasions. Whether it will be planning birthday parties, weddings or maybe one day, I will be help be a Marketing Director for the Grammys, who knows. People will be appreciative of my skills and my services. I am probably/hopefully making someone’s life easier and better whether I work for a company or open up a small business. The difference may seem small but to others, the difference might be a huge one for some. For some, special occasions can be a huge part of someone’s life, and for me to want to make that special occasion happen for them could be a life changing, another stepping...
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...Shadi Abdul-Ghani Life Style Inventory Survey (LSI) . SEP/13/2010 GM591 Professor Judy Moonan . in 1996 I graduated with a bachelor degree from Jordan, and at that time my dad was the only one who is working and supporting the family, 2 brothers 4 sisters, mom and I , three of them were in college, and I had to find a job as soon as possible to help my dad, I joined the market field, at that time it was big challenge for any new graduate, to find a job, and it was even harder to keep the job if you get one, the unemployment was high, and the competition was even higher. When I was in school, I used to get everything I needed from my dad, never felt responsible, and at one time, it was my turn to help, first job I had was in the marketing field, marketing means challenging, competition, and target to achieve, all of these things makes me work under pressure, joining the marketing field after I was completely depending on someone else in my life has a big impact on my life, I have to achieve my target or I will lose my job, I have to work hard to support my family, I admit that I had flunks in that job, but some of those flunks were results of exterior causers. I ask myself many times why did I stumble? Was it because of the pressure factor or because of the life style I had or may be because I have no experience in marketing? According to the LSI survey, my primary style is an Aggressive/Defensive Style that reflects self-promoting thinking...
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...Perceptual Maps Simulation I found this simulation to be very interesting. First of all, it was about motorcycles, and what guy doesn't find that to be an interesting topic? Regarding the lessons it contained for marketing though, it was also interesting while still being entertaining as well. The situations it presented were realistic, while not being so overcomplicated that the material it was trying to present got lost. In the following paper I will discuss the situations from the simulation, the relationship between differentiation and positioning especially with regards to the product in the simulation, and the effect of the product life cycle on marketing again focusing on its relationship to the simulation product. Situations The first situation the simulation provided me with was a successful brand that is facing declining sales. My recommendation was to focus on Lifestyle, Quality Engineering, Coolness and Price. My results from this were good, but could have been better if instead of focusing on coolness, I'd chosen to focus on service instead. This would have allowed me to optimally position the product. The second situation was to decide on a marketing plan moving forward for Thorr motorcycles. I chose to launch a new motorcycle, the RRoth, rather that reposition CruiserThorr. I chose this because CruiserThorr is already well positioned, and to change its price or other attributes would more likely confuse customers than help to grow the brand. Furthermore...
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...Kaitlyn B. MK301-03 April 6, 2014 “Marketing YOU” Assignment Objective for this assignment: Products offer companies value and benefits. By marketing ME, I am going to be talking about the unique qualities and attributes about myself to market to a potential job or company. What sets me apart from others? What do potential customers (employers) need and want? My Mission Statement: To bring light to the lives of others and walk with my best foot forward with a smile on my face. Ideal external/internal environments for me as an Individual: - Internally I can see myself working in really any environment type, but ideally I would prefer working in positive environments. Working alongside happy people who make the best out of life brings the best out in me, and as a personal goal I aim to bring the best out of others if they are not already there. There are lyrics written by an amazingly talented group of men called The Beatles that I choose to live by, and those are “If the sun has faded away, I’ll try to make it shine.” These lyrics mean a lot to me because before actually hearing them this is a motto that I have always lived by I just couldn’t find the words to describe it. I like to know that the people I am working alongside with are happy and confident in their abilities, and if there’s any way that I can help impact them then I am there. When I know that the people around me are in a positive place, I know that I am too and that motivates me as a leader to uphold...
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...Marketing. Small word, big concept. This is arguably one of the most important sectors of any business. Having grown up in a business oriented family with my father owning a small consultancy firm, I grew up to understand and appreciate the psychology and theory behind any business’ marketing campaign. I am currently doing a BTEC in Business and Marketing and it is aiding in the enhancement of my analytical and critical thinking skills. My combination of Media, Psychology and BTEC Business and Marketing in AS helped me better understand the human mind when it came to decision making and the major influence that the media has on consumers worldwide. The relationship between marketing and media is indisputable. In my time doing A-levels, my most memorable unit was creative product promotion where I got to understand in depth about buyer behaviour and where I got to create a small scale promotional campaign. I have volunteered at Goodyear Tyre and Rubber Company as an intern to the General Manager, where I got to have a feel of the business environment and got to appreciate how much work has to be put in for the successful running of one of the largest tyre distributors in Kenya. During my period there, I got to see the process behind a successful advertisement and how much teamwork really means during the process. I have adapted to living away from home as I have been in boarding schools since I was ten years old. I have hence acquired a great sense of independence when necessary...
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...Date- 29April, 2014 CAREER MARKETING PLAN No matter what background one has, there is always at least one point in life where one has to take a decisive position as to what one wishes to do for one’s future. This becomes especially important when one is to start of one’s professional career. Such decisions may not give result exactly as expected by the person but planning about them well in advance certainly does hold an advantage. This report represents the path that I wish to take for my career or my future following graduating with an MBA. With an emphasis on my strengths and weaknesses especially those that differentiate me from my competing fellows and are important to my line, I have tried not only to see which line I would personally prefer to pursue but also the one which is more in congruence with my skill set. The major intent, however, is not to select a career path but rather to develop a marketing plan for my personal brand using systematic methods commonly used in regular commercial marketing as well. As a result, I have been able to know about my own interest as well as of the skills that I possess and those that I would need to develop based on who my target audience would be and what goals I have set in relation to my long term objectives. For this, I have analyzed a list of my strengths and weaknesses to see which field interests me most and how I would be able to attain my defined goals and objective. Mission: My mission in life is that I want to see myself...
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...MA Marketing Communications Module 4MMC7A7 Managing Marketing Communication Kliatchko (2008) argue that, “the rise of digital technology means that content creation is no longer exclusive to media firms and marketers.” Content Introduction--------------------------------------------------------------------------------3 IMC Overview----------------------------------------------------------------------------3 Digital Technology Means That Content Creation Is No Longer Exclusive To Media Firms and Marketers---------------------------------------------------------6 Convergence as Glue---------------------------------------------------------------6 The Digital Media------------------------------------------------------------------8 Major Issues Facing Marketers---------------------------------------------------10 Brand engagement------------------------------------------------------------------10 Conclusion----------------------------------------------------------------------------------11 References----------------------------------------------------------------------------------12 Introduction Integrated Marketing Communications, or IMC, basically refers to the process of combining all the tools used in advertising so that they can function together. Promotion, one of the marketing mix’s 4 Ps, has its own combination of communication elements. All of these...
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...Spiritual Marketing A Proven 5-Step Formula for Easily Creating Wealth from the Inside Out by Joe Vitale Foreword by Bob Proctor Copyright© 2001 by Joe Vitale All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the author. ISBN: 0-7596-1431-8 This book is printed on acid free paper. Revised second edition: January, 2002. “Spirit is substance which forms itself according to your demands, and must have a pattern from which to work. A pan of dough is as willing to be formed into bread as biscuit. It makes as little difference to Spirit what we demand.” -- Frances Larimer Warner, Our Invisible Supply: Part One, 1907 iii This publication is designed to provide accurate information in regard to the subject matter covered. It is offered with the understanding that the author and publisher are not engaged in rendering medical or psychological service. This book is not intended to be a substitute for therapy or professional advice. iv Acknowledgments I am grateful to Jerry and Esther Hicks for their insights into the process of creating whatever you want. I am of course grateful to Jonathan Jacobs for his work as a healer, miracles coach, and friend. I am also grateful for Bill Ferguson’s magic. Linda Credeur was the first to believe in this project, maybe even before me. I want to thank Bob Proctor...
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...Week 7 / Report 2… My Own Business…”Yoga for Anyone” N/A Parkville University Abstract This paper explores the process I took to decide what business to choose and marketing strategies of said business I want to start. I selected one in a fast-growing arena of health improvement; and I will achieve it by offering everything there is to know about Yoga. It addresses several aspects of a marketing plan from how I arrive at this possibility to applying the marketing mix in the Four P’s of product, price, promotion, and place. Finally, I describe a layout over viewing why my website will succeed throughout product life-cycle. My Own Business: “Yoga for Anyone” Deciding upon a business is not something I did not go into lightly or taken on a dare. I gave it much thought, would research heavily through both the use of secondary and primary research marketing methods, and then send through the rigorous trials and tribulations of product and / or service life cycle. Main thing I understood it is not as simple as choosing something I thought in terms of…if I have a passion for it, everyone should share in my passion, and it is the latest and greatest craze; therefore, I must “jump on the bandwagon” and have one as well. Although, both of these ideas have some credence in marketing, because I had to believe in what I did and be marketable, respectively, it is not as glib or easy as the aforementioned old adages imply. I took all of this into consideration when I chose...
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...In business terms marketing is concerned with fulfilling the consumer’s wants and needs. Marketing is the managed development where services and goods flow from concept to the consumer. To determine these wants and needs consumer behavior must be analyzed and determined. Using the 4P’s of marketing determinants which are product, price, place, and promotion can promote a successful launch of a product. Within this paper consumer behavior as it correlates with marketing will be described. A recent purchase will be divulged along with a description of how the 4P’s of marketing affected the writer’s acquisition choice. Marketing’s aim is to direct and form consumer behavior. According to, “Consumer Behavior Building Marketing Strategy” consumer behavior is “the study of individuals, groups, and organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society(Hawkins, 2007).” Consumer behavior is an intricate part of marketing. Without it marketing would not be whole. Some consumer behaviors are deeply rooted such as external presences such as the consumer’s culture, home life, demographics, and social status. Other internal factors such as emotions, attitudes, perceptions, memories, and learning are moldable attributes that have the capacity to sway in another direction. When a business forms a marketing strategy they gather pertinent...
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... and counseling. The services are offered to the northern region of Louisiana. As an employee of Agape Hospice; the perfect position would be director of marketing. My leadership style demonstrates a concern for people as well as task; with task being the priority. To be an employee for a Hospice group, the concern for people is very important. However; accomplishing a task creates security and a sense of accomplishment in the organization. Hospice provides “comforting care that emphasizes quality of life” (Hospice, 2011, pg. 1). This requires a concern for the needs of people. The mission of hospice is “serving faithfully as your partner through the final stages of a journey we know as life” (Hospice, 2011, pg 1). Hospice requires a sense of passion and concern with emphasize on task to accomplish a goal of security and serenity. Leadership style The leadership style most associated with my role in an organization is trait approach. Trait approach focuses on the personality, motives, and values of the leader. Trait approach is an adequate leadership style for a director of marketing because motive is an important issue in hospice care. The motive of hospice is to increase the patient census while offering a quality of life in the final stages of life. However; based upon the assessment “What’s My Leadership Style” (Phoenix, 2007, Section II, B.1), task is the most important. The leadership style assessment indicates an importance in getting the job done...
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...every one should maintain a personal statement of his/her dream. All fabulous wishes become nightmare if proper calculation and forecasting are not executed well. Life itself is the most wonderful fairy tale of all. We are the creatures of almighty Allah in this world. Every day we are experiencing new world. Now this is my personal statement which I am going to share. Here, this is Musrat Binta Kamal hailed from Rangunia, District of Chittagong, and citizen of Bangladesh. Education and Past From my childhood I was ambitious to hold a unique personality. Education has always been an important aspect of my life. While in high school I took challenging courses, such as advanced placement English and calculus, business studies, Computer etc. I wanted to maintain good GPA which allowed me to complete graduation. My SSC and HSC were completed in my native village. After then, admitted myself in the Bachelors of Business Administration, University of Chittagong .To keep with this advanced world it is needed to have strong background on technical, economic and communication sector. So, I chose “Marketing “as, my subject. After being graduated, MBA with Major in Marketing was completed gradually. I have always chosen challenging courses, and have good academic record. Although education plays a significant role in my life, I involved myself with other activities. During high school I was an active member of several clubs. I enjoy the cultural program and participated in many performances...
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