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Marketing in Spanish

In: Business and Management

Submitted By ccfragozoa
Words 477
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PLAN DE COMUNICACIÓN INTERNA

ANALIZIS DEL PROBLEMA

Los jefes no dicen lo que piensan y no hacen lo que dicen, un tipo de comunicación descendente que se trasmite desde el cargo más alto hasta el menor.

No existe una real comunicación del superior con los empleados de la compañía, asumiendo que por su cargo y estatus en la empresa estos no forman parte del proceso de toma de decisiones o cambios que se lleven a cabo. Por otra parte también surge el factor que su opinión sea escuchada pero de igual manera no se tienen en cuenta, es nula para el jefe casi igual como si no existiera. Esto conlleva a un mal ambiente laboral, inconformismo y bajo rendimiento en la productividad. Es por estas razones que elaboraremos un plan de comunicación.

OBJETIVO GENERAL

Alcanzar eficiencia y eficacia entre la comunicación jefe – empleado haciendo un uso adecuado de los recursos disponibles.

OBJETIVOS ESPECIFICOS

• Conectarse con los empleados, en el tiempo y el momento adecuado, se sentirá apoyado y encontrara en el trabajo algo mas que solo un espacio de productividad.

• Reconocer lo bueno, lo malo apreciando a su equipo de trabajo.

• Compartir los triunfos corporativos con los empleados y hacer que estos sientan fueron sus triunfos también.

• Contextualizar las funciones de los empleados, haciendo las rutinas de trabajo menos mecánicas y más amenas.

• Hacer un buen uso del feedback.

• Escuchar y atender todo lo que la persona comunique.

PLAN DE SOCIALIZACION

Como lo había mencionado en el objetivo principal, hacer uso de los recursos que se tengan disponibles para que la comunicación no solo sea entre jefe – empleado, si no con todas las áreas y empleados de la empresa.

Se manejaran todos los tipos de comunicación escrita y comunicación masiva a través de:

Carteleras: Motivar a las personas hacia el logro de objetivos comunes y crear un ambiente de trabajo estimulante y cordial, con el público interno como con el externo.

Memorandos: Esto con el objetivo de recordar mensajes o información con referencia a instrucciones internas que los empleados deben realizar dentro de la organización.

Boletines informativos: los utilizaremos para proporcionar información de interés a los empleados.

Reuniones: serán dirigidas para los integrantes de la organización, aquí se retroalimentan y se transfiere información de interés general y lo más importante para tomar decisiones que tiene por objeto llegar a un acuerdo común para beneficio de la organización.

Carta: se usara dentro de una organización para las personas ausentes, en la cual se comunicaran las cosas de interés personal o grupal de la empresa.

Circular voluntaria: aquí la función principal es de promover los productos, lanzamientos o cambios que se hagan en la empresa.

Correos electrónicos: para hacer comunicados a lo empleado esta es una de las herramientas que el siglo XXI nos ofrece y que podemos utilizar como medio comunicación dentro de nuestra empresa.

SENA

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