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Marketing of Shahjalal Islamic Bank

In: Business and Management

Submitted By ronyasa
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Shahjalal Islami Bank Limited: (SJIBL) is a modern commercial bank governed by the principles of Islamic Shariah, which is committed to implement and materialize the economic and financial principles of Islam in the banking sector. Shahjalal Islami Bank Limited (SJIBL) commenced its commercial operation in accordance with principle of Islamic Shariah on the 10th May 2001 under the Bank Companies Act, 1991. During last eleven years SJIBL has diversified its service coverage by opening new branches at different strategically important locations across the country offering various service products both investment & deposit. Islamic Banking, in essence, is not only INTEREST-FREE banking business, it carries deal wise business product thereby generating real income and thus boosting GDP of the economy. Board of Directors enjoys high credential in the business arena of the country, Management Team is strong and supportive equipped with excellent professional knowledge under leadership of a veteran Banker Mr. Md. Abdur Rahman Sarker.

Corporate Information: * Name of the Company : Shahjalal Islamic Bank Limited * Legal Form : A public limited company incorporated in Bangladesh on 1st April 2001 under the companies Act 1994 and listed in Dhaka Stock Exchange Limited and Chittagong Stock Exchange Limited. * Commencement of Business: 10th May 2001 * Head Office: Uday Sanz, Plot No. SE (A)
2/B Gulshan South Avenue,
Gulshan - 1, Dhaka-1212

Board of Directors:

Their Vision:
To be the unique modern Islami Bank in Bangladesh and to make significant contribution to the national economy and enhance customers' trust & wealth, quality investment, employees' value and rapid growth in shareholders' equity.
Their Mission: | | To provide quality services to customers. | | | | To set high standards of integrity. | | | | To make quality investment. | | | | To ensure sustainable growth in business. | | | | To ensure maximization of Shareholders' wealth. | | | | To extend our customers innovative services acquiring state-of-the-art technology blended with Islamic principles. | | | | |
Their Marketing Strategies: | | To strive for customers best satisfaction & earn their confidence. | | | | To manage & operate the Bank in the most effective manner. | | | | To identify customers needs & monitor their perception towards meeting those requirements. | | | | To review & updates policies, procedures & practices to enhance the ability to extend better services to the customers. | | | | To train & develop all employees & provide them adequate resources so that the customers needs are reasonably addressed. | | | | To promote organizational efficiency by communicating company plans, polices & procedures openly to the employees in a timely fashion. | | | | To cultivate a congenial working environment. | | | | |

Their Motto: | | Committed to Cordial ServiceMarketing Application: * Deposit sector: | | Mudaraba Monthly Income: | | In this ad we see they focus those people who need money in every month,Mudaraba Haji Deposit:This product is for whose people want to go haj.SJIBL School Banking:This product for good future for child.Mudaraba Millionaire:Thisproduct is fro which peo;le want to be a millionaire.Mudaraba Double Money Deposit:This product is for which people want to double their money with Islamic soria.Mudaraba Money Spinning:This product if for spinning the depositors money.Mudaraba Housing Deposit:Mudaraba Bibaho DepositScheme for DoctorsSpecial Services:SME Banking: * Shahjalal Islami Bank Limited (SJIBL) has undertaken initiatives for investment in SME sector by introducing a number of SME products in the market gradually with a view to patronizing the trade, commerce and industrial entities with equity & justice and to make effective contribution for creating employment opportunities, which will ultimately help the nation for poverty alleviation from the society.SJIBL VISA Card:Card is considered as a new dimension of product resulting from technological development in the banking arena. In line with their affiliation with VISA International for VISA ATMs and POS, the following two products are launched broadening service products of the Bank to the clients: * VISA Electron (SJIBL VISA Debit Card - local) * VISA Prepaid (SJIBL VISA Prepaid Card) * SJIBL VISA Prepaid (Prepaid Card - International) * SJIBL VISA Prepaid (Prepaid Card - Dual) * SJIBL Souvenir Card (Gift Card - Local)CSR Activities:Sponsor of news headline: |

The End

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